CINEWORLD MOVIES FOR JUNIORS Make your brand familyfriendly

CINEWORLD: MOVIES FOR JUNIORS Make your brand ‘family-friendly’ What is ‘Movies for Juniors’? On Screen It’s how Cineworld facilitate great family outings, with £ 1* tickets to family-themed films that fill the kids with joy and wonder – and keep the Mums and Dads happy too. M 4 J is just for families, so your family-oriented messages are always 100% on-target, with incredible opportunities to convert morning viewers to afternoon shoppers in the many retail environments around the cinema. Social Online The Partnership Package M 4 J takes place at 87 Cineworld sites, delivering approx. 1, 700, 000 annual admissions. By sponsoring Movies For Juniors, you can deliver multi-platform communications via… Experiential Posters - Branded assets throughout the customer journey that promote the partnership. - Seasonal competitions that allow you to collect data. - Product demonstrations and sampling that integrate your brand into the whole cinema experience. Redefine ‘family fun’ with greatgoes movies Quote to define campaign here and messages for kids and grown-ups alike! – can run to two lines. Source: *Online ticket is £ 1 when you join Mycineworld. Ticket price is £ 1. 50 when ticket is purchased in cinema.

CINEWORLD: MOVIES FOR JUNIORS Reach a valuable parent and child audience Investment Asset Annual OTS Estimate Value 1, 790, 000 £ 486, 880 10, 000 £ 340, 000 Up to 4 min premium positioned brand content before all Movies for Juniors Screenings. (must include sponsorship ident) 30” On-Screen trailer with all current release family films 66% of families 3 children per say “There is no better place to watch films than at the cinema” 1. every adult at Kids Club screenings; perfect for utilising ‘pester power’ 2. Family audiences continue to grow strongly 3 Roller banners & tensator cards during ‘Movies for Juniors’ screenings 1, 788, 327 £ 546, 000 12, 000 £ 36, 000 7, 247, 700 £ 101, 472 Online: Movies for Juniors hero banner 754, 800 £ 10, 572 Unlimited E-newsletter x 4 760, 000 £ 31, 920 12, 000 £ 168, 000 80, 340, 827 £ 2, 909, 844 Magazine: single page ad x 12 issue Online: Movies for Juniors landing page My. Cineworld E-newsletter x 12 Total Annual sponsorship package investment (inclusive of all production hard costs*): £ 365, 000 gross Quote to define campaign goes here – can run to two lines. * Includes initial production and delivery, then one copy change/refresh. All activity is subject to prior approval by Cineworld and restricted by availability. Source: 1&3: FAME 2013 (BASE 11+). Targets adults who went to the cinema with in HH. 2: DCM Movies for Juniors research Q 3 2013.