Cincinnati Life University Introduction to Cincinnati Life Copyright

Cincinnati Life University Introduction to Cincinnati Life Copyright © 2017 The Cincinnati Life Insurance Company. All rights reserved. Do not reproduce, post online or otherwise reuse this work, in whole or in part, without written permission.

Disclosures This is not a policy. For a complete statement of the coverages and exclusions, please see the policy contract. All applicants are subject to underwriting approval. Products and riders are available in most states. Neither The Cincinnati Life Insurance Company nor its affiliates or representatives offer tax or legal advice. Consult with your tax adviser or attorney regarding your specific situation. CLIC University Agent Information Only 2

Cincinnati Life: A brief history The Cincinnati Life Insurance Company was founded in 1988 when The Life Insurance Company of Cincinnati merged with Inter-Ocean Insurance Company. CLIC University Agent Information Only 3

Cincinnati Life: A brief history Cincinnati Life products are distributed only by independent agents, with property casualty agencies as the primary distribution channel. CLIC University Agent Information Only 4

Cincinnati Life: A brief history In 1998, Cincinnati Life launched its Life. Horizons suite of products, making it a leading competitor in the term insurance market. Cincinnati Life is now rated A (Excellent) with A. M. Best. * *Effective June 2017. For current ratings, see www. cinfin. com/financial-strength. CLIC University Agent Information Only 5

Goal: Quality products along with superior customer service Cincinnati Life has made it our mission to be an agent-centered life insurance company by providing: v Exceptional service v Fair and accessible underwriting v Highly competitive products v Structured compensation that allows for solid earning potential v Consistent emphasis on putting relationships first CLIC University Agent Information Only 6

Exceptional service v Reliable access to real people when you call v Timely communication v Knowledgeable and friendly associates v Delivery that fits your needs CLIC University Agent Information Only 7

Fair and accessible underwriting v One underwriter assigned to your agency, handling all of your submissions v Positive, collaborative relationships to promote trust and ease the submission process CLIC University Agent Information Only 8

Highly competitive products v Easy-to-understand, mortality-based plans to address your clients’ needs v Flexibility and guarantees you can feel confident offering to your best clients CLIC University Agent Information Only 9

Valued relationships v Dedicated professionals providing guidance before, during and after appointment v Supportive team serving you as our valued customers v Loyal partners helping you succeed in growing and sustaining your business CLIC University Agent Information Only 10

Cincinnati Life competitive advantages v Rates based on age at last birthday v Nonsmoker rates available for eligible clients who smoke cigars or pipes or chew tobacco v Celebratory cigar exception for clients who smoke less than six cigars per year and test negative for nicotine v Conversion provision with full commission when eligible v Updated underwriting classes when health improves CLIC University Agent Information Only 11

Thank You! CLIC University Agent Information Only 12

Worksite Life Insurance Competitive Advantages and Marketing Strategies: 101 Rev. 5/17/17

Disclosures This is not a policy. For a complete statement of the coverages and exclusions, please see the policy contract. All applicants are subject to underwriting approval. Products and riders are available in most states. Neither The Cincinnati Life Insurance Company nor its affiliates or representatives offer tax or legal advice. Consult with your tax adviser or attorney regarding your specific situation. Copyright © 2017 The Cincinnati Life Insurance Company. All rights reserved. Do not reproduce, post online or otherwise reuse this work, in whole or in part, without written permission. Agent Information Only 14

Competitive Advantages ► CLIC History and Approach ► Guarantee Issue Standards ► Product and Rider Portfolio Agent Information Only 15

Worksite Marketing with Cincinnati Life ► 49 years in the voluntary payroll market ► Guarantee Issue starts with 15 eligible lives working 20 regular hours or more ► The ideal group is 15 -150 eligible lives ► 32+ million total paid premiums in 2016 ► 4, 000+ payroll deduction employer groups ► 90% of in-force groups have less than 300 employees

Worksite Division in 2016 ► 2016 experienced exceptional growth in our Worksite Division, a 10. 1 % increase in First Year Premium ► 5. 2% increase in our Total Premium (First Year + Renewal) ► Policy count was up 7. 9% ► Participation Ratio increased 25% over 2015

Benefits of The Cincinnati Worksite Life Program ► Guaranteed Issue for employees (groups of 15+) ► Supplemental coverage to individual or group policies ► Convenient premium payment through payroll deduction ► Portable coverage that can be continued with no change in scheduled premiums or benefits upon retirement or with transfer to a different employer ► Flexible options to purchase coverage for yourself, your spouse, children and grandchildren ► No required medical examinations

Eligibility Additional Features All regular, full-time and part-time employees ► Spouses ► Dependent children under 26, unmarried, full-time students ► Grandchildren, 18 and younger ► Employee’s other family members could receive coverage on a fully underwritten basis ► Employee is not required to purchase a policy on self in order to purchase coverage for spouse or dependents ► Employee can buy up to $50, 000 in coverage for a spouse without the spouse’s signature

Guaranteed Issue For Employee ► Eligible employees working 20 hours a week or more ► Coverage limit based on employee’s age (any combination of Worksite Payroll Deduction Life products ) Simplified Issue (combination of Term and WL) 18 -50 $100, 000 $200, 000 51 -60 $75, 000 $200, 000 Employee Ages Guaranteed Issue Amount 61 -70 $25, 000 Simplified Issue** $200, 000 ► Higher amounts available through ► Additional coverage for spouse, dependent children and grandchildren also available through Simplified Issue** ► Fully underwritten options are also available

Products ► Term – Unisex / Smoker & Nonsmoker – $25, 000 / $50, 000 / $75, 000 / $100, 000 – 10 Year Level • Issue ages 18 -70 – 20 Year Level • Issue ages 18 -60 – 20 Year ROP • Nonsmoker issue ages 18 -46 • Smoker issue ages 18 -36 Agent Information Only 21

Products continued ► Whole Life – Unisex / Smoker & Nonsmoker – Level Face Amounts $5, 000 -$100, 000 in $5, 000 increments – Level – pay (paid to 100) • Issue ages 18 -70 – Paid up at 65 • Issue ages 18 -55 Agent Information Only 22

Optional Riders ► Accelerated Benefit Rider – no cost rider ► Children’s Term Rider – guarantees issue when attached to employee’s policy, when guarantee issue is offered ► Waiver of Premium Rider ► Accidental Death Benefit Rider – ‘double indemnity’ style rider Agent Information Only 23

MARKETING STRATEGIES Agent Information Only 24

Target industries for marketing Worksite Life ► Your Agency ► Manufacturers ► Nursing Homes ► Health Care Facilities ► Distributors ► Auto Dealerships ► Banks / Financial ► Schools

Marketing strategies – Competitive advantage ► True Guaranteed Issue – No “gatekeeper” questions – Only two requirements • Must be actively at work • Must see all the employees ► No participation requirement ► Free presentation/enrollment training – plus our ‘backroom’ – Where possible, no adjustment to compensation ► One list bill for all worksite/non-worksite products Agent Information Only 26

Marketing strategies – Keys to initial success ► Start with 15 -50 employee groups ► Focus initially on existing commercial and group accounts – Ask each such producer to identify at least two leads and commit to making the joint call or introducing you to the decision maker ► Target a market or industry – manufacturers, nursing homes, banks ► Contact 10 potential clients Agent Information Only 27

THANK YOU! 28