CIMS and Your Campaign 1 What does CIMS

CIMS and Your Campaign

1. What does CIMS stand for? Constituent Information Management System

2. Goal of CIMS To gain votes for the Conservative Party of Canada l l l Identify supporters of the Party Manage memberships Track issues, lawn signs, volunteers, events and more Get Out The Vote (GOTV) Store in a permanent and national database

3. What is CIMS? l l l National Register of Electors (Voters List) from Elections Canada Membership List 308 Poll Key National survey results Identified supporters from previous elections l l l Local survey results (incl. 10%’ers) Event attendance Constituency phone bank results Door knock results Election day “bingo” sheets Donor records

3. What is CIMS? l Elections Canada National Register of Electors is updated every October 15 l List contains 22. 5 million active electors l Updates come from: Taxation records – 18, 000 l Citizenship – 125, 000 l Drivers Licenses – 15, 000 l Deaths – 195, 000 l Provincial Electoral Agencies – 7, 000 l

3. What is CIMS? Annual Changes to the National Register of Electors Moves 3, 000 13% New 18 Year Olds 380, 000 2% New Citizens 120, 000 1% Deaths 200, 000 1% 3, 700, 000 17% Total

3. What is CIMS? l Custom written application that is installed on all computers l Riding and Campaign offices connect through the Internet using a VPN client l Party Staff, MP’s, Senators connect through the Internet using a Terminal Server client

3. What is CIMS? Multiple computers that are Quad Xeon Processor, GB NIC l 32 GB RAM l 50+ Hard Drives totalling 3 TB l Primary ATM Internet connection l l 5 Mbps burstable to 50 Mbps Max of 135 Mbps or 52, 428, 800 bps or 3, 640, 888 14. 4 modems Backup OC 3 (~T 3) connection

3. What is CIMS? l Stringent controls on who has access to the data l Continual monitoring of all use l Highest level of firewalls to secure the server l Powerful Virtual Private Network (VPN) to protect data as it travels through the Internet

4. What does CIMS look like? l Main screen in CIMS is called the Dashboard l Contains links across the top for common functions l Has menus for other areas of CIMS l Has two pie charts that show the levels of Current and Lifetime Supporters

4. What does CIMS look like? l Constituent Details screen contains information about each person in the voters list l l l l First Name, Middle Name, Last Name, Nicknames Riding and Poll Current and Lifetime Support levels Addresses, phone numbers and e-mail addresses Membership and Accounting details Communications Preferences “Do Not” lists

5. What are support levels? CIMS follows more than just members or non -members l Tracks Supporters, Non-Supporters and Undecided l

6. Walk and Phone Lists l CIMS has tools to print off lists for your canvassers l Each sheet contains the name, address and support level of each constituent l Sheet has a location for entering information gained from the house l Information is then scanned back into CIMS

6. Walk and Phone Lists l CIMS can print off Phone Lists and Phone Sheets l A Phone List is a list of phone numbers with name, address and limited space for notes l A Phone Sheet is one phone number on a page with name, address and lots of room for notes

7. Mail and E-Mail l Householding e-mail when sharing e-mail addresses l mail when people with the same last name are at the same mailing address l l CIMS is connected to an e-mail server that allows it to instantly send messages l Preformatted mailing labels l Mail merge with Word for personalised correspondence

8. Scanning l All reports that come out of CIMS have a barcode l The barcoding makes for fast and accurate data entry l Any barcode scanner will work as long as it is ‘Code 39’ compliant

Running Your Campaigns Manage Sign Campaign Manage Fundraising Manage Events Manage Volunteers Manage the Message Manage Candidate Manage Voter Identification Manage Information Manage Campaign Office

9. Install / Maintain Signs

9. Lawn Signs l Creates lists of outstanding lawn signs for installation and repair l Crews can install lawn signs and then report back to the office which are completed l Location Report at end of campaign for a complete list of all signs l People with lawn signs can be contacted again the next year

10. Maintain Volunteer / Assignment Info

11. Voter ID: Finding Supporters

11. Voter ID: CIMS Surveys (“ 10%’ers”) l Surveys can be used to Establish MP/Party support l Track regional or national issues of concern l Create or maintain distribution lists l

11. Voter ID: CIMS Surveys (“ 10%’ers”) l Different “actions” can be assigned to different responses: Add support level (“tracking row”) l Add to distribution list (for follow-up) l Add issue of concern l

11. Voter ID: CIMS Surveys (“ 10%’ers”) l Responses can be typed or scanned in with barcode scanner

12. Get Out The Vote - GOTV

12. Get Out The Vote - GOTV l Find your supporters and make sure they get out and vote l How you use it depends on your GOTV strategy.

Contact Us www. cpccims. ca Y. Karsh Room 866 -306 -7779 or 613 -755 -2020 cims@conservative. ca