Christina Wisz Daryn Williams Our Advertisement Dr Up

Christina Wisz & Daryn Williams

Our Advertisement

Dr. Up Your Life • Headline: Your Old Soft Drink Called • Tagline: “Your old soft drink called, and your referral is Dr. Pepper. ”

Target Audience • Our Target Audience is college students and young adults and our magazine is Entertainment weekly. • By doing research we gathered that roughly 63 percent of Entertainment weekly readers are between the ages of 18 and 34, and that directly correlates to our target audience. • Entertainment Weekly has all of the juicy gossip about celebrities, which appeals to a younger demographic. • Roughly 83 percent of Entertainment Weekly readers have attended some college or are post grad.

Advertising Approach • We believe our advertisement will appeal to both young males and females. • The attractive Doctor will appeal to the female audience. • The humor aspect of the ad will appeal to the male audience and the female audience as well.

History/Rationale • Dr. Pepper Originated at Morrison’s Old Country store in Waco in 1885 making it the oldest major soft drink in the United States. • Dr. Pepper was ranked 5 th in 2012 in the top ten most popular soft drinks behind Coca-Cola, Diet Coke, Pepsi-Cola, and Mountain Dew.

Rationale • The basic message we are trying the communicate in our advertisement is to stop drinking your boring old soft drink and trade it in for Dr. Pepper! • We did this by doing a simple advertisement with minimal wording that will appeal to our target consumer. • Doctors are seen as good people who help others, this positive association along with Dr. Pepper will help to brand market the product.