CHOOSE YOUR PARTNER CAREFULLY Prevent Child Abuse Nevada

CHOOSE YOUR PARTNER CAREFULLY Prevent Child Abuse Nevada Institute for Children’s Research and Policy UNLV School of Community Health Sciences

Often times, a parent’s partner (typically the mother’s boyfriend) is left to care for children and does not have the parenting skills and patience necessary to provide care. It is in these situations where we see child abuse and neglect inflicted by the parent’s partner. � 6 of 9 cases substantiated child death allegations of abuse or neglect in Clark County the perpetrator was a parent’s paramour 2011 � 7 out of 12 (58%) substantiated child death allegations of abuse or neglect in Clark County the perpetrator was a parent’s paramour 2012

Project Development and Implementation CHOOSE YOUR PARTNER CAREFULLY

CREATING A NECESSARY CAMPAIGN IN CLARK COUNTY � The CHOOSE YOUR PARTNER CAREFULLY Campaign was developed to help prevent the abuse and/or neglect of children by educating parents about the importance of choosing a partner carefully. � Clark County’s campaign was adapted from the national 2008 campaign originally developed by the Public Children Services Association of Ohio which included copies of print materials as well as strategies for message dissemination. � Prevent Child Abuse Nevada (PCANV) served as the lead agency on this initiative and coordinated campaign activities. � PCANV worked closely with the members of the Clark County Child Death Review Team and Child Fatality Task Force to implement this campaign. Specific partner agencies included: ○ Clark County Department of Family Services (DFS) ○ Las Vegas Metropolitan Police Department’s Abuse and Neglect Detail (LVMPD) ○ Clark County District Attorney’s Office (CCDA) ○ Southern Nevada Children’s Assessment Center (SNCAC).

Tri-Fold Brochure

Posters/Bus Stop Signs

Proposed Activities Printing and Distribution of 10, 000 Campaign Brochures Extension Printing Requested by DCFS and Disseminated by DCSF Status Complete Attendance at a minimum of 5 Complete Community events to provide information and education using campaign messages reaching an estimated 1000 people over the 10 month period Notes Printed Delivered 25, 000 English 22, 720 English 15, 000 Spanish 15, 493 Spanish Rural Brochures 1, 500 (1, 000 English 500 Spanish) Posters 250 (125 English 125 Spanish) Press Conference and kick-off event for the Campaign aligned with Pinwheels for Prevention Initiative in April Moapa Tribal Child Abuse Prevention Month Event Tivoli Village Pinwheels for Prevention Event Baby Bonanza Event Elementary School Carnival Nevada Association for the Education of Young Children Conference, Festival of Communities Fair St. Rose Immunization Health Fair Health and Safety Fair Complete April 4, 2012 Grant Sawyer Building Bus Stop advertisements in at Complete risk zip codes during the month of April Materials and information on Complete PCANV website Electronic newsletter about the Complete campaign to parents and professionals working with families 20 Bus Stop Signs 15 Locations 15 English, 5 Spanish www. preventchildabusenevada. org April and May PCA Newsletter January 2012 – June 2012 The campaign was implemented on multiple levels over a 10 -month period.

Proposed Activities Status Printing and Distribution of 20, 000 Complete Campaign Brochures Printing and Distribution of 1000 Campaign Posters Attendance at a minimum of 5 Community Complete events to provide information and education using campaign messages reaching an estimated 1000 people over the 10 month period Press Conference t for the Campaign aligned with Pinwheels for Prevention Initiative in April Bus Stop advertisements in at risk zip codes during the month of April Notes Printed Delivered 10, 000 English 7, 200 English 10, 000 Spanish 6, 805 Spanish Printed Delivered 500 English 142 English 500 Spanish 133 Spanish Clark County Events UNLV Football Game Night UNLV Take Back the Night Community Safety Expo Community resource Fair & Family Festival Walk Me Home CCFAPA 34 th Annual LV Seminars "Pediatric Update" Keeping Kids Safe Project Touch-A-Truch Spring Celebration & Foster Connection Pinwheels for Prevention at Tivoli Village Festival of Communities St. Rose Mad Hatter Event Bears and Binkies Event School Safety Festival Shaking for a Cause Safe Summer Nights (3 different dates and locations around Clark County) Northern Nevada Events Carson City - Children's Week Reno - Nev. AEYC Confernece Reno - Kite Festival Complete April 21, 2012 Tivoli Village Complete 20 Bus Stop Signs 14 Locations 14 English, 6 Spanish September 2012 - June 2013 The campaign implementation continued on multiple levels.

SUMMARY AND IMPLICATIONS CHOOSE YOUR PARTNER CAREFULLY � The community had a very positive response to the campaign. Verbal feedback from agencies and organizations confirmed that this information was needed and desired in our community. � Next steps for this campaign: Evaluate the effectiveness of these materials in the community

The Next Step: Program Materials Evaluation CHOOSE YOUR PARTNER CAREFULLY

INCREASE CREDIBILITY CHOOSE YOUR PARTNER CAREFULLY It is important to evaluate the effectiveness of these materials in the community � PACNV / NICRP, along with our partner agencies, feels that an evaluation will � increase the credibility of the information disseminated � assist to spread the campaign to other parts of the state and eventually nationwide through the Prevent Child Abuse America Chapter Network, if positive results are obtained. � NICRP has obtained a grant from the Department of Health and Human Services, Grants Management Unit to expand this campaign to include one-hour parent training on the information included in the brochures & to evaluate the parent-training along with the print materials.

CHOOSE YOUR PARTNER CAREFULLY Campaign Evaluation Part One: Parent-Training & Assessment

One-Hour Parent Training AGENDA � Welcome � Informed Consent � Demographic Form � Pre- training Survey � Power Point Presentation with Brochures Trainings* took place in: 1. 2. 3. 4. Churchill County Clark County Elko Washoe County *approximately 20 participants per location � Post-knowledge Questionnaire � Training Satisfaction Survey � Focus Group Discussion � Participant opinions regarding the training and the usefulness of the print materials � Suggestions to improve the training and print materials � One-month Telephone Follow-Up Survey Incentives: Free Meal � Raffle ticket to win $50 gift card to Wal-Mart � Additional $15 Wal-Mart gift card if they complete the onemonth telephone follow-up survey �

CHOOSE YOUR PARTNER CAREFULLY Campaign Evaluation Part Two: Assessment of Distributed Print Materials

Assessment of Print Materials To study the impact of placing informational brochures and posters in locations that serve high-risk parents Control Group: Intervention Group: Surveys will be distributed to agencies/organizations that have not yet displayed the materials in their offices Surveys will be distributed to agencies/ organizations that have displayed the print materials in their offices for at least 2 weeks � � � PCA NV Staff will target agencies/organizations that provide services to low-income, single parents PCA NV Staff will set up a time to ask individuals as they leave the agency if they would like to participate in a brief 10 minute survey � PCA NV Staff will target agencies/organizations that provide services to low-income, single parents � The agency will display the CYPC brochure and poster in their lobby for a two-week time period � PCA NV Staff will set up a time to ask individuals as they leave the agency if they would like to participate in a brief 10 minute survey � Participants will receive a $10 gift card to Wal-Mart

Year 1 Results Parent Training Demographics Knowledge Assessment A total of 56 single-parents participated in the parenttrainings with mostly female attendees (82. 1%). � The participants varied in age groups � Over half of the sample was White (55%), while 8. 9% specified they were Hispanic, 8. 9% were African-American, and 8. 9% American Indian/Native Alaskan; 1. 8% were Filipino, and 10. 7% said they were multiracial. � � The pre- and post- knowledge questionnaires administered during the parent-training consisted of five true or false questions and five multiple choice questions. � The results indicated there was no significant difference between knowledge before and after the training (or in knowledge retention one-month following the training. � Most participants answered all survey questions correctly prior to the training; therefore there was little room for improvement in scores at the follow up survey points.

Year 1 Results Parent Training Satisfaction � � � The majority of attendees agreed that the trainer provided information that would be useful in choosing a caregiver (96. 2%), the trainer provided at least one action item that could be used in determining who would be an adequate caregiver for their child(ren) (98. 1%), and they would recommend the training to a friend or family member (83%). Behavior Assessment � � A total of 45 attendees participated in the one-month follow up survey. The survey also contained four behavior-modification questions. The majority of parents (80%) noted a change in behavior; many indicated they have become more cautious, more aware of their caregiver’s behaviors and children’s behaviors, and are continuously looking for potential red flags as discussed within the class. Further, some participants specified that they have become more selective in caregivers, with a few parents who disclosed they have changed caregivers or have since refused to leave their children unattended with specific relatives, partners, or caregivers.

Year 1 Results Parent Training Satisfaction � � � The majority of attendees agreed that the trainer provided information that would be useful in choosing a caregiver (96. 2%), the trainer provided at least one action item that could be used in determining who would be an adequate caregiver for their child(ren) (98. 1%), and they would recommend the training to a friend or family member (83%). Behavior Assessment � � � A total of 45 attendees participated in the one-month follow up survey. The majority of parents (80%) noted a change in behavior; many indicated they have become more cautious, more aware of their caregiver’s behaviors and children’s behaviors, and are continuously looking for potential red flags as discussed within the class. Further, some participants specified that they have become more selective in caregivers, with a few parents who disclosed they have changed caregivers or have since refused to leave their children unattended with specific relatives, partners, or caregivers. 54. 5% indicated that they had used the information over the past month. 75% of the participants had talked to other people about the information they had learned

Year 1 Results Parent Training Recommended Changes for Training � Make the class longer � Provide case examples and add a video � Discuss more on how a person (predator) can be overly nice � Information about sex offenders � More pointers on how to NOT find the wrong partner � Note in the PPT the importance of discussing boundaries & educating partner on appropriate punishments before leaving with your kids

Year 1 Results Parent Training Recommended Changes for Brochure � Add a case example � Change picture to kids of varying ages to make applicable to all audiences � It looks like it's only meant for parents with babies

Preview of Revised Training

Revised Brochure Round 1

Revised Brochure Round 1

Year 2 Findings……. � Coming July 2015

Thank you! � Questions? �