Choose the Channel Distribution CHAPTER 8 Global Distribution

Choose the Channel (Distribution) CHAPTER 8

Global Distribution Free Enterprise—economic system that allows supply and demand to drive the economy Global challenges Govt. policies Restrictions/tariffs etc.

Channels of Distribution Live Events Amphitheaters--Oval Venue—facility Via shaped outdoor theaters where the event is held Media Mass Media—distributing an event to a large volume of people Radio TV Internet Platforms—types of delivery systems will continue to expand with technology

Sports Distribution Amateur Sports/Recreation Title IX —amendment that prohibits discrimination against females in school sports Collegiate Sports College Rules/Rankings NCAA governing body of college & university athletic programs – determines how bowl games are licensed Professional Sports Worldwide coverage League Agreement—controls the marketing mix and governs the distribution of games

Entertainment Distribution Movies Summer & holiday season are peak release times Movie preview - release of a movie to a limited number of theaters prior to release Art-house Movies-outside of mainstream and made by independent filmmakers Wide Release - distributing a movie nationally at the same time Watch at home DVD’s, On-Demand, etc.

Music Distribution Records, cassette-tapes, CD’s, Digital files—latest trend-can be played on i. Pods/Computers Docking station - enables i. Pods to be connected to speakers in a room MP 3—digital encoding and compression designed to reduce the amount of data required to represent audio

Technology and Distribution Media Podcast—distributing multimedia files over the Internet for playback Radio—Digital—XM, Sirius and Worldspace Vertical Integration—one company controls several different areas in same industry Example Disney—movies, record label, production company, tv networks, theme park, resorts, etc.