CHOCOLATE PART 1 CHOCOLATE BARS COCOA POWDER MARKET
CHOCOLATE - PART 1 CHOCOLATE BARS & COCOA POWDER MARKET REVIEW 2020
CONTENTS OVERVIEW HEALTH & ETHICS VARIETY OF SENSES Top trends & flavours p. 03 Reduced sugar p. 04 Healthy treats p. 05 Vegan p. 06 Sustainable p. 07 Eco-friendly packaging p. 08 Dark indulgence p. 09 Crunchy inclusions p. 10 Playful formats p. 11 Selected single origin p. 12 Trendy ingredients p. 13 Ruby chocolate p. 14 Cocoa powder p. 15 www. expressions-aromatiques. com Regulation on Chocolate confectionery is specific and varies greatly depending on the country. We highly recommend you to check in details the regulation specific to your market regarding the use of flavours in these products. 2
TOP TRENDS & FLAVOURS Top Ingredients/ Flavours (Innovative NPD 2019 -2020) Dark chocolate Milk chocolate Hazelnut Almond Salted / Sea salt Caramel / Caramelized White chocolate Salted caramel Cannabis / Hemp Orange Coconut Coffee Tea Candies Raspberry Cranberry Ginger Spirulina Mint Cashew nut Overall, the main trends driving new products development are SUGAR REDUCTION and VEGAN & VEGETARIAN. Being healthy and active has become an essential part of the MODERN LIFESTYLE. Consumer preferences are shifting toward foods that are more ORGANIC, made from NATURAL INGREDIENTS and FREE FROM controversial ingredients to keep them healthy. Chocolate providers seek to increase the healthiness of their products while using FLAVOUR and TEXTURE to keep the category appealing. Source : XTC Innovations & The World of Food Ingredients 3
REDUCED SUGAR REDUCTION is one of the BIGGEST THEME driving innovation in the Chocolate and Sugar confectionery category. POULAIN (Carambar & Co) France – 12/2019 SWEET SWITCH Belgium – 10/2019 SOULMATE Germany – 01/2020 Chocolate bar low in sugar. Contains 30% less sugar than regular milk chocolate bar. Chocolate low in sugar in a packaging with a refined design. Gluten free, high fibre & vegan. Organic chocolate bar with 30% less sugar than the average milk chocolate bars. MILK CHOCOLATE 88% COCOA & RASPBERRY HAZELNUT www. expressions-aromatiques. com CHOCO OZ ZERO AÇUCAR Brazil – 01/2020 CHOCOLATERIE DARDENNE France – 01/2020 Sugar-free chocolate bar (maltitol) with original shape: chocolate discs instead of squares. Gluten and lactose free. Organic vegan chocolate with no added sugar. Gluten free. Pure cocoa butter. No soy lecithin. 55% COCOA DATES, SQUASH SEEDS & TOASTED SESAME Source : XTC Innovations 4
HEALTHIER TREATS Chocolate providers seek to increase the healthiness of their products by adding FUNCTIONAL INGREDIENTS such as probiotics or protein. SAVEURS & NATURE France – 10/2019 Organic dark chocolate rich in cocoa and inclusions. 70% cocoa min. CRANBERRY, GOOSEBERRY & GOJI BERRY WHEYHEY United-Kingdom – 10/2019 SCHOGETTEN (Germany – 01/2020) Chocolate with crunchy protein clusters, low in calories and low in sugar. With whey protein. Milk chocolate filled with low-fat skyr. CARAMEL SKYR SINCERO Singapore – 10/2019 Probiotic-enriched chocolate for the immune system and digestion. Naturally antioxidant. Contains 1. 2 billion of probiotics. DARK CHOCOLATE www. expressions-aromatiques. com KALEV Estonia – 03/2020 Chocolate with berries and crunchy cereal inclusions. BLACKCURRANT & CEREALS CRANBERRY & ROLLED OATS Source : XTC Innovations 5
VEGAN The second biggest theme driving new developments is the VEGAN & VEGETARIAN trend. The trend for NATURAL COLOURS is also part of a wider shift in consumer awareness about health and wellbeing. GALAXY (Mars) United-Kingdom – 12/2019 CARAMELIZED HAZELNUT; SMOOTH ORANGE; CARAMEL & SEA SALT IKALIA France – 01/2020 BENJAMISSIMO HAPPY EDITION Bulgaria – 02/2020 Unusually coloured vegan & organic chocolate. 100% natural colours. BLUE LAGOON (vodka, curacao & lemon juice) HOT NIBS (roasted cocoa nibs & chili powder) Fair trade organic carob bar with coconut blossom sugar. Pure cocoa butter. No lecithin or palm oil, vegan and gluten free. Made in France. CAROB CURCUMA, GINGER & LEMON www. expressions-aromatiques. com NU+CAO France – 02/2020 Organic vegan chocolate with hemp seeds in favour of tree planting. For each bar purchased, a tree is planted. COCONUT & CINNAMON Source : XTC Innovations 6
SUSTAINABLE Companies increasingly commit to meeting ever-growing consumer expectations around SUSTAINABILITY. RETTERGUT Germany – 01/2020 ENDANGERED SPECIES CHOCOLATE United-States – 02/2020 Chocolate made with a blend of upcycled chocolate, a mixture of chocolates generally rejected when changing the production of the same machine. Fair trade oat milk chocolate in favour of endangered species. Certified vegan. 10% of the profits are donated to save wild animals. MILK & DARK CHOCOLATE OAT MILK, SEA SALT & ALMONDS WAY TO GO Belgium – 09/2019 CHOCOLATERIE GUYLIAN Belgium – 03/2020 Fair trade chocolate in partnership with a Ghanaian cocoa cooperative, which helps producers improve their living conditions while harvesting cocoa sustainably and diversifying into other economic activities. Chocolate supporting Project Seahorse : to save seahorses, protect shallow seas and train environmentalists; and Project Cocoa: to improve the livelihoods of cocoa farmers and their communities. PECAN & COCONUT 72% COCOA & RASPBERRY www. expressions-aromatiques. com Source : XTC Innovations 7
ECO-FRIENDLY PACKAGING Offering an eco-friendly packaging is an efficient way to draw the attention of CONSCIOUS CONSUMERS while being respectful of the planet. ETHIQUABLE France – 09/2019 Organic and fair trade chocolate with selected cocoa. With defended cause put forward. Package printing with plantbased inks. 88% COCOA from BOLIVIA LITTLE LOVE Netherlands – 09/2019 Fair trade organic chocolate in a plasticfree compostable packaging. Sweetened with coconut blossom nectar. Raw Ecuadorian cocoa in favour of local economy. TRIPLE NUT ICHOC Germany – 01/2020 KOCOATRAIT India – 02/2020 Organic vegan chocolate in plastic-free packaging. Packaging made from sustainably grown wood fibres, with mineral oil free ink. Carbon neutral. Chocolate in a packaging made from cocoa husk: recyclable, biodegradable and compostable. Cocoa beans of Indian origin. WHITE NOUGAT CRISP LEMONGRASS or MASALA CHAI www. expressions-aromatiques. com Source : XTC Innovations 8
DARK INDULGENCE Recent dark chocolate launches reflect an increasing demand for “grown-ups” chocolate options with STRONGER FLAVOUR PROFILES. VILLARS Switzerland – 09/2019 Dark chocolate with alcohol filling. ABSINTHE GODIVA United-Kingdom – 10/2019 LINDT EXCELLENCE France – 01/2020 LINDT CREATION France – 02/2020 WAITROSE United-Kingdom – 02/2020 Dark chocolate with blood orange pieces. Dark chocolate with 70% cocoa and crunchy inclusions. Dark chocolate with 70% cocoa and indulgent filling. Dark chocolate with a truffle filling. Made with fair trade cocoa. BLOOD ORANGE CARAMEL & SEA SALT CRÈME BRÛLÉE GINGERBREAD www. expressions-aromatiques. com Source : XTC Innovations 9
CRUNCHY INCLUSIONS TEXTURE CLAIMS are driving purchases in the confectionery category. Consumers are actively seeking CRUNCHY EXPERIENCES. FREIA MELKESJOKOLADE Norway – 10/2019 Milk chocolate with gingerbread cookie pieces. Made with COCOA LIFE certified sustainable cocoa. Limited edition. GINGERBREAD MARKS & SPENCER United-Kingdom – 10/2019 Milk and white chocolate with caramel, topped with caramelized pretzel pieces. CARAMEL & PRETZEL DARELL LEA Australia – 11/2019 Indulgent chocolate with Australian holidays theme. Milk chocolate with caramelized popcorn, rice bubbles and popping candy. Limited edition. HARBOUR FIREWORKS www. expressions-aromatiques. com DARELL LEA Australia – 11/2019 Indulgent chocolate with Australian holidays theme. Milk chocolate with pineapple, coconut and honeycomb. GOLD COAST ROAD TRIP Source : XTC Innovations 10
PLAYFUL FORMATS create excitement in the chocolate category. OH WOW! combines playful messages with INDULGENT INCLUSIONS & FILLINGS. GNAW United-Kingdom – 02/2019 AGAPITOS Greece – 11/2019 Handcrafted indulgent chocolate in a funny packaging. Made with natural flavours. Colourful chocolate reminiscent of a painting. White, black and milk chocolates. HEART-SHAPED CANDIES SOKOLATA ART OH WOW ! CHOCOLATE Germany – 02/2020 Duo of indulgent chocolate bites in a tablet. Bites with inclusions and filled bites. With playful messages on each bite. WILD BERRY COOKIE & COFFEE CREAM CRAZY CARAMEL CRUNCH www. expressions-aromatiques. com Source : XTC Innovations 11
SELECTED SINGLE ORIGIN Overall there is an interest in sophisticated offers, often with a focus on the PROVENANCE of the cocoa and its CONTENT in the finished product. RITTER SPORT (Germany – 10/2019) Single-origin cocoa in a colourful bag. 61% COCOA from NICARAGUA MONOPRIX GOURMET France – 03/2020 JEAN SULPICE (France – 01/2020) Chocolate with selected single-origin cocoa in colourful packaging. 75% COCOA from MEXICO Organic and fair trade chocolate. Milk chocolate with 50% cocoa from Peru. Fruity and intense. Max Havelaar label. 50% COCOA from PERU QUETZAL CHOCOLATE DE ORIGEM Brazil – 12/2019 SAVEURS & NATURE France – 01/2020 Handcrafted chocolate with selected ingredients. Chocolate with baru castanha (Amazonian forest nuts) and rock salt. Cocoa grown in the Mata Atlântica in Brazil. Organic chocolate with cocoa from a single plantation. Lecithin free. No palm oil. Made in France. In a compostable packaging. 74% COCOA from BRAZIL www. expressions-aromatiques. com 85% COCOA from DOMINICAN REPUBLIC Source : XTC Innovations 12
TRENDY INGREDIENTS Certain KEY INGREDIENTS are entering into the mainstream food and beverage category. CANNABIDIOL (CBD) and SPIRULINA are amongst the biggest trendy ingredients. SEVERINO BECAGLI Italy – 10/2019 NUG (United-States – 12/2019) Organic white chocolate with 3% spirulina. White chocolate infused with cannabis. VANILLA & SPIRULINA CANNABIS & MATCHA LOVECHOCK Netherlands – 02/2020 ALGO France – 02/2020 ISWARI RAW ORGANIC Switzerland – 10/2019 Organic vegan raw chocolate bar with superfood and 20% plant protein. Organic chocolate bar with spirulina. Made in France. Vegan. Gluten-free. Organic raw chocolate with superfood. ALMOND & SPIRULINA 71% COCOA & SPIRULINA SALTY SPIRULINA TOKYO SMOKE (Canada – 01/2020) Dark chocolate bar infused with cannabis. Bar composed of 5 pieces, each one containing 2 mg of THC. CANNABIS www. expressions-aromatiques. com Source : XTC Innovations 13
RUBY CHOCOLATE was officially launched by Barry Callebaut in 2017. It has a unique fresh berryfruity taste and a pink-hued colour from the Ruby cocoa bean. NESTLE United-Kingdom – 02/2019 Ruby pink chocolate bar with raspberry inclusions. Limited edition for Valentine's day. RASPBERRY JUBILEU Portugal – 09/2019 FABELLE CHOCO DECK India – 02/2020 PRESTAT United-Kingdom – 03/2020 Ruby pink chocolate with raspberry inclusions. Milk chocolate bar with a ruby chocolate filling. Ruby chocolate with crunchy inclusions in a sophisticated packaging. RASPBERRY ALMONDS COCOA NIBS & ROASTED ALMONDS www. expressions-aromatiques. com Source : XTC Innovations 14
COCOA POWDER Recent innovative cocoa powder launches focus on SUGAR REDUCTION, FUNCTIONAL INGREDIENTS and SPICES. CUR'CARAIBES Guadeloupe – 09/2019 Traditional Antillean chocolate powder for chocolate preparation with spices. PEPPER, NUTMEG, CINNAMON & LIME BECKS COCOA Germany – 01/2020 Mix for chocolate drink with beetroot and spices. From organic farming. BEETROOT POULAIN GRAND AROME France – 01/2020 Powdered chocolate low in sugar and rich in cocoa. Contains 31% less sugar than the average family cocoa powder on the market. COCOA www. expressions-aromatiques. com OF THE EARTH SUPERFOODS United-Kingdom – 01/2020 Preparation for organic hot chocolate with superfoods. No sugar added. Peruvian cocoa. BANANA, LUCUMA & MACA Source : XTC Innovations 15
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