CHIPOTLE CHANGE PROCESS COMMUNICATION PLAN Tosha Sweat December
CHIPOTLE: CHANGE PROCESS COMMUNICATION PLAN Tosha Sweat December 7, 2015 AET/560 Christine Nortz
SPREAD THE WORD ➤ Top Management Approval ➤ Video Conferencing call with branch management ➤ Explain numbers concerning profit loss, employee retention levels and customer satisfaction ➤ Competitors’ advantage, stock prices, and profits ➤ Allow questions for thorough understanding of change process ➤ Follow-up summary via email
STEPS TO ADDRESS ➤ Rebuilding the company image ➤ Share Chipotle’s distributor information, farming practices, and packaging procedures ➤ Step-by-step layout of the change process to include employee trainings, launch of new promotional advertising, and forms of feedback ➤ Schedule routine training and Q&A sessions for all employee levels; thorough training and understanding is crucial for success of the change process
“ “Over 20 years later, our devotion to finding the very best ingredients we can—with respect for animals, farmers, and the environment—is shown through our Food With Integrity commitment. ” -Chiptole, 2015
Seal the Deal: Graphic presentations, video-conferences, dictations Next Step? -IT -HR -Training Representatives
PLAN EFFECTIVENESS ➤ Initiate open-door policy with all management offices ➤ Email ➤ Employee feedback hotline ➤ Management training
FEEDBACK Employees need feedback… How is job performance? Are the changes being made efficiently and on time? Address rumors and doubts Follow-up with new hires and realignment concerns Reassure of management’s concerns Acknowledge employee concerns and commend progress Provide the Feedback Face-to-face Meeting Weekly Emails Monthly video- or tele-conference
LASTING EFFECTS How can this affect organizational change?
MAKE IT LAST… ➤ Distribution ➤ Hygiene ➤ Food preparation ➤ Food packaging ➤ Farming practices ➤ Employee morale ➤ Customer reassurance ➤ Communication practices
- Slides: 9