CHARTERED INSTITUTE OF PUBLIC RELATIONS BUILDING OUR FUTURE

CHARTERED INSTITUTE OF PUBLIC RELATIONS BUILDING OUR FUTURE ANNUAL INTERNAL COMMUNICATION CONFERENCE 2013 In association with CIPR Inside

CHARTERED INSTITUTE OF PUBLIC RELATIONS YOUR CAREER IN YOUR HANDS COMMA PARTNERS WORKSHOP – 25 SEPTEMBER 2013

CHARTERED INSTITUTE OF PUBLIC RELATIONS AGENDA • • Definitions A good day Your options Working environments Competencies Considerations Questions

CHARTERED INSTITUTE OF PUBLIC RELATIONS DEFINITIONS WHAT IS A CAREER? Career describes an individual’s journey through learning, work and other aspects of life OPPORTUNITY • Can you shape it? • How can you prepare yourself for the future?

CHARTERED INSTITUTE OF PUBLIC RELATIONS A GOOD DAY Think of a work day you really enjoyed. . (2/3 minutes) Why did it feel good? Think about difference between good day itself and what you are good at? How often do you have days like that? Do you want them all to be like that or different? . . Now let’s think about your role

CHARTERED INSTITUTE OF PUBLIC RELATIONS OPTIONS

CHARTERED INSTITUTE OF PUBLIC RELATIONS : In-house: Freelance: Specialist Business partner Programme comms lead Consultant Interim Specialist Agency: Specialist Account manager Advisor

CHARTERED INSTITUTE OF PUBLIC RELATIONS Gravitas Consulting & coaching Innovation and creativity Leader in design and adoption of vision and standards Business focus Cross functional experience Measurement, research, analysis Channel development Stakeholder management, influencing Professional development Craft especially writing, design Working with suppliers Relationships & networks Planning ability, making things happen Channel in-puts, management

CHARTERED INSTITUTE OF PUBLIC RELATIONS SUMMARY Your job – do you like it, or have you outgrown it? What is the right role now, and later? What competencies have you got, what is missing? Are you seeking feedback regularly? Do you need a buddy, a mentor, a coach? Consider other factors for future: culture, commute, training, reward Ask yourself about your family plans and how you will work Are you networking enough, at all? Are you reading and keeping in touch with the industry?

CHARTERED INSTITUTE OF PUBLIC RELATIONS FINAL THOUGHTS You can influence your career direction You can and should prepare - luck is what happens when preparation meets opportunity No one way forward - vertical and horizontal moves are common Roles vary enormously - no generic professional qualification A moving feast – client-side, consultancy and interim This is on-going - define and re-define as you grow professionally Be proactive, be brave – your career, your choice

CHARTERED INSTITUTE OF PUBLIC RELATIONS QUESTIONS