Charlie Card Distribution Plan Press Briefing on November

Charlie. Card Distribution Plan Press Briefing on November 30, 2006

Charlie. Cards: An Inventory Story • 200, 000 Charlie. Cards issued through employer based monthly pass programs. • 130, 000+ Senior & T. A. P. smartcards currently in circulation and growing. • 40, 000 Student Charlie. Cards issued in December. Another 60, 000 in 2007. • 25, 000 Charlie. Cards available through Shaw’s Supermarkets First Night Button promotion. • 15, 000 Online Monthly Program Charlie. Cards. • Over one million (1, 000) free Charlie. Cards are available for general distribution and use in December.

Customer Adaptation & Integration • Customers who get their Charlie. Cards on December 4 can immediately add value and begin using. • Provides up to 4 weeks of: – Charlie. Cards vs. Charlie. Tickets, – Tap & Go boardings, – Convenience and ease of adding value and purchasing passes at fare vending machines, – Frequent visits to retail sales terminals. • Can add January passes at fare vending machines beginning December 15. • Early integration into commutes and daily routines best prepares the rider for the discounted fare exclusive to Charlie. Card users beginning January 1, 2007.

Promotion & Communication • T-Rider: Charlie. Card & fare information pamphlet. T personnel distributed on system Nov 28 - Nov 30. Community agency mailings begin in Dec. – Available in English, Spanish, Traditional Chinese, Cape Verdean, Haitian Creole, Italian, Russian & Vietnamese. • Car cards and station advertisements debut weekend of December 2 & 3 and continue into January. • Newspaper advertisements: Metro, El Planeta, El Mundo, Sampan, Bay State Banner, etc. begin week of December 4. Complete list is attached. • Distribution schedules for Dec. 4 to 8 and list of retail terminals are currently available at MBTA. com and from (617) 222 -3200.

2 Page Full Color Advertising Spread in the Metro on Dec 4.

1 Page Full Color Spread: Bay State Banner Boston Courant Boston Haitian Reporter Cambridge Tab Chelsea Record Dorchester Reporter East Boston Times El Mundo El Planeta Lynn Daily Item Malden Observer Mattapan Reporter Patriot Ledger Quincy Sun Revere Journal Sampan Somerville Journal South End News

Use Your Card Now: Conversion Progress • Currently, Charlie. Cards are accepted on: – All Buses. – All Silver Line vehicles. – At all Orange Line stations • On December 4 th accepted at: – – 20 out of 23 Red Line Stations. 11 out of 13 Blue Line Stations. 9 out of 13 Green Line subway stations. Fareboxes installed on 100 out of the 160 Green Line vehicles in daily service (100% complete by Dec 11). • On track for 100% system conversion before December 31 st.

Using Your Card Now: Fare Vending Machines • 386 Fare Vending Machines currently in use: accept cash, debit cards and credit cards (tokens at $1. 25 cash value). When complete, over 500 will be installed. • Customers will continue to experience the self service, interactive, touch screen convenience. • Charlie. Card customers simply tap Card to black target and add value or purchase bus or Link pass. Tap again to complete transaction and value explodes onto Card. • Enclosed shelters will contain fare vending machine for stations along Green Line “D” branch. • Adding FVM’s to non-traditional high volume traffic areas (ex. Logan Airport terminals, Fenway Park).

Using Your Card Now: Retail Sales Program • A growing network of retailers primarily along bus routes and Green Line surface lines. – Shaw’s, Star. Market, Tedeschi’s/Store 24 & more • Counter-top terminal with same capability as fare vending machines: add value and purchase passes. Products available on Charlie. Cards and Charlie. Tickets. • 41 terminals in operation as of December 4. 75+ by December 31. Additional 125+ in ’ 07. • Bus shelters and schedule cubes will list the 3 retail terminal locations closest to stop.

Charlie. Card validator Touch Screen Clerk View of counter-top Retail Sales Terminal Customer View: visual confirmation of transaction– receipt issued Charlie. Ticket processor

Get Your Free Card: General Distribution Programs • Limited quantity of Charlie. Cards available at MBTA & MBCR Pass Offices – Back Bay, Downtown Crossing, Harvard Square, North Station & South Station • Existing Subway/ Bus Pass Stores – Retailers surveyed for interest in receiving free Charlie. Cards. • Community & Advocacy Agencies – Direct mailings and partnership programs • MBTA Ambassadors

MBTA Ambassadors • Beginning December 4 and continuing into January. • MBTA personnel assigned to approx. 100 Bus and Rapid Transit stations, and high volume Bus stops. • Multi-tiered schedule with locations, frequency, dates and times based on ridership volume. • Primary focus on Bus customers, then Silver Line, Green Line surface and Subway. • “How to use”/ “How to add value” informational brochures accompany the free Charlie. Card. – Available in Spanish and Traditional Chinese • Customer Service Agents located near fare vending machines to assist with adding value to Charlie. Card.

Distribution Schedule • 200, 000+ seat drop fliers announcing distribution dates and locations from Dec. 4 to 15. • On buses & Green Line cars beginning today, Nov. 30.

Monday December 4 • Ashmont 5: 00 AM to 1: 30 PM • Bellingham Square 5: 00 AM to 1: 30 PM • Central Square, Cambridge 5: 00 AM to 9: 30 AM • • • Dudley Square Forest Hills Harvard Square Haymarket Kenmore Malden Center 5: 00 AM to 1: 30 PM 5: 00 AM to 9: 30 AM

Tuesday December 5 • • • Alewife 5: 00 AM to 9: 30 AM Andrew 2: 00 PM to 6: 30 PM Back Bay 2: 00 PM to 6: 30 PM Broadway 2: 00 PM to 6: 30 PM Central Square, Lynn 5: 00 AM to 9: 30 AM • Copley 2: 00 PM to 6: 30 PM • Davis 5: 00 AM to 9: 30 AM • Fields Corner 5: 00 AM to 9: 30 AM • Jackson Square 5: 00 AM to 9: 30 AM • Lechmere • Mattapan 5: 00 AM to 9: 30 AM • Maverick 5: 00 AM to 9: 30 AM • Quincy Ctr. 5: 00 AM to 9: 30 AM • Roxbury Crossing 5: 00 AM to 9: 30 AM • Ruggles 5: 00 AM to 1: 30 PM • Sullivan 5: 00 AM to 1: 30 PM • Temple Pl. 5: 00 AM to 9: 30 AM • Wellington 5: 00 AM to 9: 30 AM • Wonderland 5: 00 AM to 9: 30 AM

Wednesday December 6 • Ashmont 5: 00 AM to 1: 30 PM • Bellingham Square • Mass Ave @ Harrison St 5: 00 AM to 1: 30 PM • Mass Ave @ Holyoke St 5: 00 AM to 9: 30 AM • Central Square, Camb. 5: 00 AM to 9: 30 AM • • Cleary Sq. 5: 00 AM to 9: 30 AM Cleveland Cir. 5: 00 AM to 9: 30 AM Codman Sq. 5: 00 AM to 9: 30 AM Eliot St @ Bennett St 5: 00 AM to 9: 30 AM • Grove Hall 2: 00 PM to 6: 30 PM • JFK/ UMass 5: 00 AM to 9: 30 AM • North Quincy 5: 00 AM to 9: 30 AM • Oak Grove 5: 00 AM to 9: 30 AM • Orient Hts. 5: 00 AM to 9: 30 AM • Roslindale Square 5: 00 AM to 9: 30 AM

Thursday December 7 • Dudley Sq. • Forest Hills • Harvard Sq. 5: 00 AM to 1: 30 PM • • 5: 00 AM to 1: 30 PM Haymarket Kenmore Malden Ctr. Maverick Quincy Ctr. Ruggles Sullivan 5: 00 AM to 1: 30 PM 5: 00 AM to 9: 30 AM 5: 00 AM to 9: 30 AM • Temple Place 5: 00 AM to 9: 30 AM • Wellington 5: 00 AM to 9: 30 AM

Friday December 8 • • • Alewife 5: 00 AM to 9: 30 AM Andrew 2: 00 PM to 6: 30 PM Back Bay 2: 00 PM to 6: 30 PM Broadway 2: 00 PM to 6: 30 PM Central Square, Lynn 5: 00 AM to 9: 30 AM • Copley 2: 00 PM to 6: 30 PM • Davis 5: 00 AM to 9: 30 AM • Fields Corner 5: 00 AM to 9: 30 AM • Jackson Square 5: 00 AM to 9: 30 AM • Lechmere 5: 00 AM to 9: 30 AM • Mass Ave @ Newbury 5: 00 AM to 9: 30 AM • Mass Ave (Orange) 5: 00 AM to 9: 30 AM Mattapan 5: 00 AM to 9: 30 AM • Roxbury Crossing 5: 00 AM to 9: 30 AM • Wonderland 5: 00 AM to 9: 30 AM

December and beyond…. • Possible Saturdays at locations such as Ashmont, Dudley Square, Forest Hills, Ruggles, & Sullivan Station. • Throughout December, frequent distribution at Green Line surface stops by officials at Show & Go locations. • Additional bus stops: Federal & Franklin, Watertown Yard, Watertown Sq. , Wolcott Sq. , and other high volume stops. • To continue into January 2007. Schedules will be announced: MBTA. com and seat drops. • Beginning mid-December, e-commerce at MBTA. com. Order pre-loaded Charlie. Cards ($5, $10, and $20).