Chapter Two The BLIP Model A Framework for

Figures and Tables Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1 e

Figure 2 -1 Tactical Brand Management Decisions Deborah Roedder John, Carlos J. Torelli; Strategic

Figure 2 -2 Strategic Brand Management Decisions Deborah Roedder John, Carlos J. Torelli; Strategic

Figure 2 -3 BLIP Model Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management

Figure 2 -4 Building Brands Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management

Figure 2 -5 Leveraging Brands Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management

Figure 2 -6 Identifying and Measuring Brands Deborah Roedder John, Carlos J. Torelli; Strategic

Figure 2 -7 Protecting Brands Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management