Chapter TwentySix Organizing Persuasive Speeches Chapter TwentySix Table

Chapter Twenty-Six Organizing Persuasive Speeches

Chapter Twenty-Six Table of Contents z. Factors to Consider in Choosing an Organizational Pattern z. A Plan for Organizing Persuasive Speeches

Factors to consider: Arguments and Evidence Organization can depend on the type of claim: z. Claims of policy = problem-solution z. Claims of value = comparative-advantage z Claims of fact = cause-effect or problem-cause

Factors to consider: The Audience z. Organization can depend on the target audience and their feelings toward the topic. z. Refutation pattern = Hostile Audiences z. Narrative pattern = Sympathetic Audiences

Factors to consider: The speech purpose z. The type and degree of change you seek, also known as the speech purpose, can determine the organizational pattern.

A Plan for Organizing Persuasive Speeches: Problem-Solution Pattern z. Problem-Solution Pattern: first demonstrate the nature and significance of the problem and then provide justification for a proposed solution.

A Plan for Organizing Persuasive Speeches: Problem-Cause-Solution Pattern z. Problem-Cause-Solution Pattern: first demonstrate the nature of the problem, reasons for the problem, unsatisfactory solutions, and a proposed solution.

A Plan for Organizing Persuasive Speeches: Monroe’s Motivated Sequence z. Developed by Alan Monroe, Monroe’s Motivated Sequence provides an organizational pattern for planning and presenting persuasive speeches.

A Plan for Organizing Persuasive Speeches: Monroe’s Motivated Sequence z. Step 1: 2: 3: 4: 5: Attention Need Satisfaction Visualization Action

A Plan for Organizing Persuasive Speeches: Monroe’s Motivated Sequence: Step 1: Attention z. A persuasive speech should begin by getting the audience’s attention. z. Address core concerns of the audience.

A Plan for Organizing Persuasive Speeches: Monroe’s Motivated Sequence: Step 2: Need z. The need step isolates and describes the issue. z. Give the audience a reason to listen to your propositions.

A Plan for Organizing Persuasive Speeches: Monroe’s Motivated Sequence: Step 3: Satisfaction z. The satisfaction step identifies the solution. z. Offer the audience a proposal to reinforce or change their attitudes, beliefs, and values regarding the need at hand.

A Plan for Organizing Persuasive Speeches: Monroe’s Motivated Sequence: Step 4: Visualization z. The visualization step carries the audience from accepting the feasibility of your proposal to seeing how it will actually benefit them. z. Invoke the needs of self-esteem and selfactualization.

A Plan for Organizing Persuasive Speeches: Monroe’s Motivated Sequence: Step 5: Action z. The action step involves making a direct request of the audience to act.

A Plan for Organizing Persuasive Speeches: Comparative-Advantage Pattern z. Comparative-Advantage Pattern: organized by favorably comparing your position to the alternatives.

A Plan for Organizing Persuasive Speeches: Refutation Pattern z. Refutation Pattern: address each main point and then refute it.