Chapter Four Data Analysis Drawing Conclusions and Motivation

Chapter Four Data Analysis, Drawing Conclusions, and Motivation

Data Analysis and Drawing Conclusions Data Analysis Organization Analyzation Interpretation

Data Analysis and Drawing Conclusions Organization • Reorganize data into meaningful groups • Consider the purpose of the research project • Set aside, for the moment, data that does not relate

Data Analysis and Drawing Conclusions Analyzation • Assemble related data and compare to other data • Analyze data based on two or more variables • Determine whether additional data is needed

Data Analysis and Drawing Conclusions Interpretation • Define an identifiable, accessible target market • Draw an understanding of the limits of your time and money • Develop responses to the external environment

Data Analysis and Drawing Conclusions Interpretation • Create a pricing strategy for both services and the listings taken • Create a promotional and distribution strategy

Data Analysis and Drawing Conclusions Interpretation Suppose research provides the following information: • Over 600, 000 • Almost four years to the day • Ineffective leaders • Addressed an underlying cause of the rift

Data Analysis and Drawing Conclusions Interpretation Research data • Over 600, 000 casualties • Almost four years to the day • Ineffective leaders • Addressed an underlying cause of the rift Without a purpose, the pieces of research data mean little. In this case, when applied to the Civil War, the data comes together and has meaning. It is easier to interpret.

Data Analysis and Drawing Conclusions Interpretation Summary • Interpret the data based upon the projects purpose • Draw conclusions from the analysis

Data Analysis and Drawing Conclusions Maslow Theory What is motivation? Reason to do something • For example: A need for a double-oven is not a motive to do anything • But having 20 people over for the holidays is a motive that activates the need to get a new double-oven An incentive may be used to justify a solution or motive

Data Analysis and Drawing Conclusions Maslow Theory Physiological Needs Psychological Needs Safety Needs Social/Belongingness Self-Esteem Needs Self-Actualization

Data Analysis and Drawing Conclusions Maslow Theory Physiological needs • Food • Shelter • Water • Clothing • Medicine

Data Analysis and Drawing Conclusions Maslow Theory Psychological needs • What others think of you • To have worth, must be accepted by peers • Desire for success • Need to be noticed • Prestige and self-esteem • Realizing fullest potential

Data Analysis and Drawing Conclusions Maslow Theory Marketing Strategy Food, water, air, shelter • Demonstrate double oven • Water tight roof • Garden • Fresh air Physiological Needs

Data Analysis and Drawing Conclusions Maslow Theory Marketing Strategy • Smoke detectors Security Safety Needs • Warranty plans • Dead bolts • Clean, organized, well maintained home

Data Analysis and Drawing Conclusions Maslow Theory Marketing Strategy Acceptance, conforms to others standards, belongs to groups Social and Belongingness Needs • Show places of worship • Entertainment areas • Club activities • Prospects consider what others may think of the purchase

Data Analysis and Drawing Conclusions Maslow Theory Marketing Strategy • Status oriented Success, prestige, self-worth Self-Esteem Needs • Houses must get them noticed • Gadgets to make life easier • Wants to help and impress others

Data Analysis and Drawing Conclusions Maslow Theory Marketing Strategy Doing what you were meant to do, self-fulfillment Self-Actualization • Emphasize sports, education, cooking, hobbies • Houses should encourage these activities