Chapter Eleven Developing a Professional Presence Professional Presence

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Chapter Eleven Developing a Professional Presence

Chapter Eleven Developing a Professional Presence

Professional Presence • A dynamic blend of poise, selfconfidence, control and style • Empowers

Professional Presence • A dynamic blend of poise, selfconfidence, control and style • Empowers us to be able to command respect in any situation • Permits us to project confidence that others can quickly perceive • Permits us to rise above the crowd Copyright © Houghton Mifflin Company. All rights reserved. 11 | 2

Professional Presence • Can’t be superficial • Requires principles including: – Service (making a

Professional Presence • Can’t be superficial • Requires principles including: – Service (making a contribution) – Integrity and honesty (foundation of trust) – Human dignity (every person has worth) – Fairness (justice for all) Copyright © Houghton Mifflin Company. All rights reserved. 11 | 3

Making a Good Impression • First impressions are lasting ones • First impressions are

Making a Good Impression • First impressions are lasting ones • First impressions are the first step in building a long-term relationship • It is not just first contacts with clients, patients, customers, and others that are important • Positive impressions should be the objective of every contact Copyright © Houghton Mifflin Company. All rights reserved. 11 | 4

The Primacy Effect • The tendency to form impressions quickly at the time of

The Primacy Effect • The tendency to form impressions quickly at the time of initial meeting • Later information is either ignored or reinterpreted based on initial framework • First impressions represent 100% of what they know about you at that point Copyright © Houghton Mifflin Company. All rights reserved. 11 | 5

Assumptions Versus Facts • Initial impressions are made up of assumptions and facts •

Assumptions Versus Facts • Initial impressions are made up of assumptions and facts • Often reliance on assumptions based on nonverbal communication • The briefer the encounter, the greater the chance for misinformation • Emotional focus should be on the other person Copyright © Houghton Mifflin Company. All rights reserved. 11 | 6

Cultural Influence • Stereotypes of entire groups can be formed during early years •

Cultural Influence • Stereotypes of entire groups can be formed during early years • Cultural differences can be subtle • Organizations today – Attempt to create a new kind of workplace where cultural and ethnic differences are treated as assets – Find it more difficult to develop policies that do not offend one ethnic group or another Copyright © Houghton Mifflin Company. All rights reserved. 11 | 7

The Image You Project • Image describes how other people feel about you •

The Image You Project • Image describes how other people feel about you • Behaviors that communicate a mental picture that others observe and remember • The image you project is like a picture puzzle that is formed by a variety of factors Copyright © Houghton Mifflin Company. All rights reserved. 11 | 8

Surface Language • A pattern of immediate impressions conveyed by appearance – Clothing –

Surface Language • A pattern of immediate impressions conveyed by appearance – Clothing – Hairstyle – Fragrance – Jewelry • Clothing is particularly important Copyright © Houghton Mifflin Company. All rights reserved. 11 | 9

Surface Language • More relaxed dress code in recent years • Things that have

Surface Language • More relaxed dress code in recent years • Things that have not changed – If you want the job, look the part – If you want the promotion, look promotable – If you want respect, dress as well or better than industry standards Copyright © Houghton Mifflin Company. All rights reserved. 11 | 10

Selecting Career Apparel • Special uniforms for particular jobs • Project an image of

Selecting Career Apparel • Special uniforms for particular jobs • Project an image of – consistent quality – good service – uniqueness • Uniforms can enhance company cohesiveness and add to company spirit Copyright © Houghton Mifflin Company. All rights reserved. 11 | 11

Wardrobe Engineering • Describes how clothing and accessories can create a certain image •

Wardrobe Engineering • Describes how clothing and accessories can create a certain image • Effective packaging is an individual matter based on the person’s – circumstances – age – weight – height – coloring – objectives Copyright © Houghton Mifflin Company. All rights reserved. 11 | 12

The Business Casual Look Usually includes • Slacks • Khaki pants • Collared shirts

The Business Casual Look Usually includes • Slacks • Khaki pants • Collared shirts or blouses • Shoes with socks Copyright © Houghton Mifflin Company. All rights reserved. Usually excludes • • • Jeans T-shirts Shorts Sneakers Sandals 11 | 13

Typical Casual-Dress Guidelines • Movement toward emphasis on greater comfort and individuality • Wear

Typical Casual-Dress Guidelines • Movement toward emphasis on greater comfort and individuality • Wear dressier business clothing when meeting with customers or clients • Respect the boundary between work and leisure clothing • Wear clothing that is clean and neat and that fits well Copyright © Houghton Mifflin Company. All rights reserved. 11 | 14

Your Facial Expression • After overall appearance, it is the most visible part of

Your Facial Expression • After overall appearance, it is the most visible part of you • Provides clues to identify the inner feelings of another • Strongly influence people’s reactions to each other • A smile is most recognizable signal in the world Copyright © Houghton Mifflin Company. All rights reserved. 11 | 15

Your Entrance and Carriage • The way you enter an office or business meeting

Your Entrance and Carriage • The way you enter an office or business meeting can influence the image you project • If you feel apprehensive, try not to let it show • Project self-confidence with – a strong stride – a friendly smile – good posture – a genuine sense of energy Copyright © Houghton Mifflin Company. All rights reserved. 11 | 16

Your Voice Quality and Speech Habits • Qualities that contribute to your image –

Your Voice Quality and Speech Habits • Qualities that contribute to your image – Tone of voice – Rate of speech (tempo) – Volume – Ability to pronounce (diction) • Avoid… – Too nasal – Too weak – Monotone – Strong accent Copyright © Houghton Mifflin Company. All rights reserved. - Too high-pitched - Too insincere - Too loud 11 | 17

Your Voice • Cultural and racial differences are sometimes detectable in our voices and

Your Voice • Cultural and racial differences are sometimes detectable in our voices and dialects • The best rule is to be yourself; communicate well and be understood Copyright © Houghton Mifflin Company. All rights reserved. 11 | 18

Your Handshake • A friendly and professional way to greet someone • Can communicate

Your Handshake • A friendly and professional way to greet someone • Can communicate warmth or indifference • Might be the only physical contact between people • A skill that can be improved Copyright © Houghton Mifflin Company. All rights reserved. 11 | 19

Your Handshake • The message the handshake sends depends on several factors – Degree

Your Handshake • The message the handshake sends depends on several factors – Degree of firmness – Degree of dryness of hands – Duration of grip – Depth of interlock – Eye contact during handshake Copyright © Houghton Mifflin Company. All rights reserved. 11 | 20

Etiquette for a Changing World • Etiquette is a set of traditions based on

Etiquette for a Changing World • Etiquette is a set of traditions based on kindness, efficiency and logic – Sometimes called manners or protocol • Universal passport to positive relationships and respect • Avoid behavior that might be offensive Copyright © Houghton Mifflin Company. All rights reserved. 11 | 21

Dining Etiquette • Business meetings often conducted at meals • Pay attention to table

Dining Etiquette • Business meetings often conducted at meals • Pay attention to table manners • Order food that is easily controlled and is not messy Copyright © Houghton Mifflin Company. All rights reserved. 11 | 22

Meeting Etiquette • Start and end on time • Always start and end the

Meeting Etiquette • Start and end on time • Always start and end the meeting on a positive note • Speak to the topic • Don’t speak unnecessarily • Summarize and recap responsibilities Copyright © Houghton Mifflin Company. All rights reserved. 11 | 23

Cell Phone Etiquette • Do not use at business meetings, in elevators, or in

Cell Phone Etiquette • Do not use at business meetings, in elevators, or in restaurants • Talk in a normal speaking voice • Ask cell users who disturb you to take the call in private Copyright © Houghton Mifflin Company. All rights reserved. 11 | 24

Conversational Etiquette • Don’t be too informal, too fast • Avoid foul language •

Conversational Etiquette • Don’t be too informal, too fast • Avoid foul language • Avoid other sensitive terms or expressions Copyright © Houghton Mifflin Company. All rights reserved. 11 | 25

Networking Etiquette • When meeting people at an event, tell them your name and

Networking Etiquette • When meeting people at an event, tell them your name and what you do • Avoid negative talk • Follow up with contacts • Send a written thank you note if someone has been helpful to you Copyright © Houghton Mifflin Company. All rights reserved. 11 | 26

Incivility—The Ultimate Career Killer • Civility is the sum of the many sacrifices we

Incivility—The Ultimate Career Killer • Civility is the sum of the many sacrifices we are called to make for the sake of living together • Civility is under siege in our society • Small gestures can improve civility and enhance your career, such as – Saying "Please" and "Thank you" – Opening doors for others – Treating coworkers with dignity and respect Copyright © Houghton Mifflin Company. All rights reserved. 11 | 27

Professional Presence and Job Interview • Communicate the image that you are someone that

Professional Presence and Job Interview • Communicate the image that you are someone that is conscientious • Be prepared – Visit the place of business beforehand – Observe the people already working there – Dress up one step in terms of professional appearance • Show that you care enough to make a good impression Copyright © Houghton Mifflin Company. All rights reserved. 11 | 28