Chapter Eight The Research Report By K E

Chapter -Eight The Research Report By: K. E 12/14/2021

The report • Results of the study and recommendations to solve the problem have to be effectively communicated to the sponsor, so that suggestions made are accepted and implemented. • Contents and organization of written report and oral presentation depend on the purpose of the research study, and the audience to which it is targeted.

Types of report Oral Written • Reporting orally in form of presentation • It is the written report in the form of document

The written report • The written report enables the manager to weight the facts and arguments presented therein, and implement the acceptable recommendations, with a view to closing the gap between the existing state of affairs and the desired state. To achieve its goal, the written reports has to focus on the issues discussed below.

The purpose of written report • Reports can have different purposes and hence the form of the written report will vary according to the situation. • It is important to identify the purpose of the report, so that it can be tailored accordingly. • If the purpose is simply to offer details on some specific areas of interest requested by a manager, the report can be very narrowly focused and provide the desired information to the manager in brief format.

Cont. . • On the other hand, the report is intended to “sell an Idea” to management, then it has to be more detailed and convincing as to how the proposal idea is an improvement and why it should be adopted. • Here the emphasis would be directed on presenting all the relevant information backed by the necessary data, to persuade the reader to “buy in to the Idea”.

Detailed report • The first type, is where the manager asks for several alternatives solutions or recommendations to rectify problem in a given situation. Here the researcher provides the requested information and the manager chooses from among alternative and makes the final decision. • In this case more detailed report surveying past studies, the methodology used for the present study, different perspectives generated fro interviews and current data analysis and alternative solutions based on the conclusions drawn therefrom will be provided.

Simple descriptive report • The second type of report might require the researcher to identify the problem and provide the final solution as well. That is, the researcher might be called in to study a situation, determine the nature of the problem, and offer a report of the findings and recommendations.

Cont… • The other kind of research report is the very scholarly publication presenting the findings of basic study that one usually finds published in academic journal.

The audience for the written report • The organization of a report, its length, focus on details, data presentation, presentation modes of the report will and illustrations will , in part, be a function of the audience for whom the report is intended to be presented.

Characteristics of a Well-Written Report • Clarity • Conciseness • Coherence • The right emphasis on important aspects • Meaningful organization of paragraphs • Smooth transition from one topic to the next • Apt choice of words • Specificity 11

Contents of Research Report • Title • Executive summary or a synopsis • Table of contents • The research proposal – Purpose of the study – Background – Problem statement • Framework of the study & hypotheses • Method • Data analysis • Conclusions and recommendations 12

Oral Presentation • Deciding on the Content • Visual Aids – For instance graphs, charts, tables • The presenter • The presentation • Handling questions 13

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