Chapter 9 Strategy Review Evaluation and Control Strategic

Chapter 9 Strategy Review, Evaluation, and Control Strategic Management: Concepts & Cases 13 th Edition Fred David Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 9 -1

Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 9 -2

Strategy Review, Evaluation, and Control The best formulated and best implemented strategies become obsolete as a firm’s external and internal environments change. Therefore, it is essential for strategists to systematically review, evaluate, and control the execution of strategies. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 9 -3

Strategy Review, Evaluation, and Control Strategy Evaluation is vital to an organization’s well being. Timely evaluations can alert management to potential or actual problems before a situation becomes critical. Strategy Evaluation includes three basic activities: (1) Examining the underlying bases of a firm’s strategy. (2) Comparing expected results to actual results. (3) Taking corrective actions to ensure that performance conforms to plans. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 9 -4

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