CHAPTER 9 Strategy Implementation Organizing for Action STRATEGIC
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CHAPTER 9 Strategy Implementation: Organizing for Action STRATEGIC MANAGEMENT & BUSINESS POLICY 10 TH EDITION THOMAS L. WHEELEN J. DAVID HUNGER 1
Strategy Implementation --Sum total of activities & choices required for strategic plan execution --Strategy implementation through programs, budgets, and procedures 2
Strategy Implementation Key Implementation Questions – –Who carries out strategic plan? –What needs doing for alignment w/ strategy? –How is work coordinated? 3
Strategy Implementation Programs – –Action oriented –Matrix of change • Feasibility • Sequence of execution • Location • Pace & nature of change • Stakeholder evaluations 4
The Matrix of Change 5
Strategy Implementation Achieving Synergy – –Shared know-how –Coordinated strategies –Shared tangible resources 6
Strategy Implementation Achieving Synergy – –Economies of scale or scope –Pooled negotiating power –New business creation 7
Strategy Implementation Structure follows strategy – –New strategy is created –New administrative problems emerge –Economic performance declines –New appropriate structure is invented –Profit returns to previous level 8
Strategy Implementation Stages of Corporate Development – –Stage I: Simple structure –Stage II: Functional structure –Stage III: Divisional structure –Stage IV: Beyond SBU’s 9
Strategy Implementation Blocks to Changing Stages – –Loyalty to comrades –Task oriented –Single-mindedness –Working in isolation 10
Organizational Life Cycle 11
Changing Structural Characteristics of Modern Organizations 12
Strategy Implementation Advanced Types of Organizational Structures – –Matrix • Temporary cross-functional task forces • Product/brand management • Mature matrix 13
Strategy Implementation Advanced Types of Organizational Structures – –Network structure (virtual organization) –Cellular organization 14
Network Structure 15
Strategy Implementation Six Sigma – –Define –Measure –Analyze –Improve –Establish 16
Strategy Implementation Job design to implement strategy – –Job enlargement –Job rotation –Job enrichment –Job characteristics model 17
Strategy Implementation International Issues – –MNC’s –International Strategic Alliances 18
Strategy Implementation International Development Stages– –Domestic company w/export division –Domestic company w/int’l division –MNC w/multidomestic emphasis –MNC w/global emphasis 19
Strategy Implementation Centralization vs. Decentralization– –Product-group structure –Geographic-area structure 20
Geographic Area Structure 21
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