Chapter 9 Knowledge Management and ELearning Copyright 2013

Chapter 9: Knowledge Management and E-Learning Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 9 - 1

Learning objectives 1. 2. 3. 4. 5. 6. Intellectual capital Knowledge management Human behavior E-learning Learning management system Corporate vs. educational Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 9 - 2

World Bank • • Fights poverty in developing countries 10, 000 employees in 100+ offices Low-interest loans and sharing knowledge ICT to manage intellectual capital Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 9 - 3

Intellectual capital • Collective knowledge • Asset for production • Distinguishes successful organizations Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 9 - 4

Types of intellectual capital • Human capital • Social capital • Structural capital Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 9 - 5

Types of knowledge • Explicit knowledge • Tacit knowledge Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 9 - 6

Knowledge management • • Identify the goal Locate the sources Capture the knowledge Organize, share, and value knowledge Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 9 - 7

Locate sources • Expert location systems • Social network analysis Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 9 - 8

Capture knowledge • Build knowledge base • Strategies for tacit knowledge Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 9 - 9

Organize, share, and value knowledge • Organizing and sharing strategies • Valuation strategies Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 9 - 10

Human element • Employee perspective • Self-interest Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 9 - 11

Incentives • Influence sharing • Unintended consequences • Guidelines Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 9 - 12

Content issues • Complicated technology • Content • Lack of content Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 9 - 13

Semantic web • Web with meaning • Resource description framework • Futuristic scenarios Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 9 - 14

Practical tips • Identify clear goal • Get management buy-in • Populate knowledge base with valuable information • Develop knowledge-sharing incentives Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 9 - 15

E-learning • Self-paced • Instructor-led • Hybrid Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 9 - 16

Course development • • Subject matter expert Instructional designer Project sponsor Project manager Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 9 - 17

Content-authoring tools • • Narrated presentations Interactive presentations Screen captures Simulations Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 9 - 18

Learning management systems • Learning objects, assessments, and standards • Social learning platforms Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 9 - 19

E-learning in education • Corporate and education • E-learning and classroom Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 9 - 20

Summary 1. 2. 3. 4. 5. 6. Intellectual capital Knowledge management Human behavior E-learning Learning management system Corporate vs. educational Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 9 - 21

Arkadin E-learning case • Offices in 22 countries, 500+ employees, and 8, 000+ active clients • Need to train new employees, and accommodate variability across employees • Adopted E-learning model with selfassessment pre-tests Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 9 - 22

State Department wiki case • U. S. diplomats move frequently from country to country • Needed much better way to capture and transmit knowledge • Developed Diplopedia wiki solution Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 9 - 23

Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall Chapter 9 - 24