Chapter 8 Organization Size Life Cycle and Decline

Chapter # 8 Organization Size, Life Cycle, and Decline Reference Books: Ø Organization Theory and Design (Richard L. Daft) Resource person: Furqan-ul-haq Siddiqui

n Lesson: That’s a lot of churning and creative destruction, and it’s probably safe to say that almost all of today’s Fortune 500 companies will be replaced by new companies in new industries over the next 59 years, and for that we should be thankful. The constant turnover in the Fortune 500 is a positive sign of the dynamism and innovation that characterizes a vibrant consumer-oriented market economy, and that dynamic turnover is speeding up in today’s hyper-competitive global economy. Steven Denning pointed out a few years ago in Forbes that fifty years ago, the life expectancy of a firm in the Fortune 500 was around 75 years. Today, it’s less than 15 years and declining all the time.

n Aquihiring- buy out (a company) primarily for the skills and expertise of its staff, rather than for its products or services. n Acqui-hiring has become increasingly common in startup companies, especially within the competitive technology sector; as of March 2013, Facebook was the largest performer of talent acquisitions, with 12 over the last five fiscal quarters. Twitter, Yahoo!, and Google rank alongside Facebook as similarly major users of talent acquisitions.

Organization Size: Is Bigger Better? Large n Every entrepreneur dreams to have his or her company grow fast and grow large, maybe even to eventually make the Fortune 500 list. ¨ Industry consolidation, global expansion, and diversification have made firms grow ¨ Size enables companies to take risks ¨ R&D ¨ Growing organizations are vibrant, exciting places to work, which attract and keep quality employees. ¨ “to stop growing is to stagnate and die”.

Dilemmas of Large Size n Organizations feel compelled to grow, but how much and how large? What size organization is better poised to compete in a fast-changing global environment? ¨ Large organizations can get back to business more quickly following a disaster ¨ Large companies are standardized, mechanistic, and complex ¨ Large organizations give employees a sense of security and belonging during an uncertain time.

q Small Ø Ø Ø Organizations Small scale can provide significant advantages in terms of quick reaction to changing customer needs or shifting environmental and market conditions Small organizations often enjoy greater employee commitment. Employees typically work on a variety of tasks rather than narrow, specialized jobs. Many large companies have grown even larger through merger or acquisition in recent years, yet research indicates that few of these mergers live up to their expected performance levels. By default, Small organizations are more innovative. By some estimates, 90 percent of mergers never live up to expectations.

The paradox is that the advantages of small companies sometimes enable them to succeed and, hence, grow large. Ø Small companies can become victims of their own success as they grow, shifting to a mechanistic structure emphasizing vertical hierarchy and spawning “organization men” rather than entrepreneurs. Giant companies are “built for optimization, not innovation. ” Ø q. Small or big? ? ? ? ?

Big-Company/Small-Company Hybrid n The solution is what Jack Welch, retired chairman and CEO of General Electric, called the “bigcompany/small-company hybrid” that combines a large corporation’s resources and reach with a small company’s simplicity and flexibility. ØDivisional n Structure (SBUs) Johnson & Johnson is actually a group of 250 separate companies operating in fifty-seven countries.

Stages of Life Cycle Development A useful way to think about organizational growth and change is the concept of an organizational life cycle. n Entrepreneurial Stage- When an organization is born, the organization is informal and nonbureaucratic. The hours of work are long. Control is based on the owners’ personal supervision. Growth is from a creative new product or service. Crisis: need for leadership n Ø When Apple began a period of rapid growth, A. C. Markkula was brought in as a leader because neither Jobs nor Wozniak was qualified or cared to manage the expanding company.

n Collectivity Stage- If the leadership crisis is resolved, strong leadership is obtained and the organization begins to develop clear goals and direction. Departments are established along with a hierarchy of authority, job assignments, and a beginning division of labor. In the collectivity stage, employees identify with the mission of the organization and spend long hours helping the organization succeed. Members feel part of a collective. Communication and control are mostly informal although a few formal systems begin to appear.

Crisis: need for delegation n Top managers want to make sure that all parts of the organization are coordinated and pulling together. The organization needs to find mechanisms to control and coordinate departments without direct supervision from the top. n

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n Formalization Stage- The formalization stage involves the installation and use of rules, procedures, and control systems. Communication is less frequent and more formal. Engineers, human resource specialists, and other staff may be added. Top management becomes concerned with issues such as strategy and planning and leaves the operations of the firm to middle management. Product groups or other decentralized units may be formed to improve coordination. collaboration/teamwork Crisis: Too much red tapes

n Elaboration Stage- The solution to the red tape crisis is a new sense of collaboration and teamwork. Social control and self-discipline reduce the need for additional formal controls. Managers learn to work within the bureaucracy without adding to it. Formal systems may be simplified and replaced by manager teams and task forces. To achieve collaboration, teams are often formed across functions or divisions of the company. The organization may also be split into multiple divisions to maintain a small-company philosophy Crisis: Need for revitalization

n n After the organization reaches maturity, it may enter periods of temporary decline. A need for renewal may occur every ten to twenty years. The organization shifts out of alignment with the environment or perhaps becomes slow moving and over bureaucratized and must go through a stage of streamlining and innovation. Top managers are often replaced during this period. At Apple, the top spot changed hands a number of times as the company struggled to revitalize. Steve Jobs returned in mid-1997 to run the company he had founded nearly twenty-five years earlier. Jobs quickly reorganized the company, weeded out inefficiencies, and refocused Apple on innovative products for the consumer market.

Organizational Life Cycle

Organizational Decline and Downsizing The decrease of an organization’s resources over time is caused by usually following reasons: ¨ Organizational atrophy- when successful organizations grow older and become inefficient and overly bureaucratized. Often, atrophy follows a long period of success, because an organization takes success for granted, becomes attached to practices and structures that worked in the past, and fails to adapt to changes in the environment. Complacency. ¨ Vulnerability- Vulnerability reflects an organization’s strategic inability to prosper in its environment. Vulnerable organizations typically need to redefine their environmental domain to enter new industries or markets. ¨ Environmental decline or competition-

Stages of Decline and the Widening Performance Gap 21

A Model of Decline Stages i. iii. Blinded stage – internal and external changes cause the firm to tighten up. If the firm is not careful it will miss signs that will truly show them how to fix the problem. The organization may have excess personnel, cumbersome procedures, or lack of harmony with customers. Inaction stage – leadership ignores the obvious signs that there is a problem in the organization. “All is well” and “Creative accounting”. The solution is for leaders to acknowledge decline and take prompt action. Faulty action stage – at this stage, problems cannot be ignored. Retrenchment occurs. An organization can at this point make wrong decisions very easily.

iv. Crisis stage – chaos sets in at this point because the organization has not figured the problem. Major changes in the organization need to take place at this point. such as replacing top administrators and revolutionary changes in structure, strategy, and culture, are necessary. Workforce downsizing may be severe. Dissolution stage – This stage of decline is irreversible. The organization is suffering loss of markets and reputation, the loss of its best personnel, and capital depletion. the organization is so bad that the best course is the shut it down.