Chapter 8 Creators of Fashion Haute Couture Everyday

Chapter 8 Creators of Fashion Haute Couture Everyday Designers 1

Creators of Fashion Chapter Objectives Discuss haute-couture design houses. Explain the process of buying haute couture. Discuss the background of haute couture. Describe prêt-á-porter and ready-to-wear garments. Identify some current ready-to-wear designers. 2

Creators of Fashion What Is Haute Couture? Haute couture, or high fashion, is the branch of the apparel industry that creates the most fashionable, expensive, and exclusive designer clothing. In the couture segment of the industry, designers have fashion houses where haute couture is created, mainly in Paris, France. Section 8. 1 3

Creators of Fashion What Is Haute Couture? In France, the Fédération Française de la Couture determines the requirements for hautecouture designers. Fédération Française de la Couture the French Fashion Federation, the organization that regulates the haute-couture industry Federation members are fashion giants. Section 8. 1 4

Creators of Fashion What Is Haute Couture? The three branches of the French Fashion Federation are: Chambre Syndicale de la Couture Parisienne – Promotes and protects couture houses Chambre Syndicale de Prêt-á-Porter – Represents ready-to-wear branches of couture Chambre Syndicale de la Mode Masculine – Represents men’s wear industries of couture Section 8. 1 5

Creators of Fashion What Is Haute Couture? The French Fashion Federation sponsors a school to educate individuals seeking apprenticeships in the couture industry. The federation also coordinates and schedules fashion shows. Section 8. 1 6

Creators of Fashion Purchasing Haute Couture An individual purchasing a haute-couture design buys a garment that is custom-made. Section 8. 1 custom-made specifically to the customer’s measurements 7

Creators of Fashion Purchasing Haute Couture The first step in having a haute-couture garment made is to schedule an appointment with a design house. vendeuse the hautecouture sales associate who works with a customer and is paid by commission on the clothes that customers purchase The customer is assigned a vendeuse. Section 8. 1 8

Creators of Fashion Purchasing Haute Couture A couture house such as Chanel has about 150 regular couture clients each year. A house such as Dior will make about 20 couture bridal gowns each year. Video Section 8. 1 9

Creators of Fashion Purchasing Haute Couture It can take 100 to 1, 000 hours and thousands of dollars to make a haute-couture garment. One dress may cost $26, 000 to over $100, 000. Section 8. 1 A tailored suit may start at $16, 000. An evening gown may cost over $60, 000. 10

Haute-Couture Costs Service Expensive trim work Workmanship and labor $ Luxurious fabrics Custom-made designs Exclusive designs Special colors Section 8. 1 11

Creators of Fashion The Era of Modern Haute Couture Charles Frederick Worth is considered the father of haute couture. He was the first professional clothing designer for women. He was one of the first to show samples on live models. He was the first to have customers come to a design house. He introduced the hoop skirt and the walking skirt. Section 8. 1 12

Creators of Fashion Haute Couture in Today’s World Today, haute-couture fashion houses produce extravagant outfits, which are seen on the runways but rarely worn in real life. Only about 2, 000 people in the world buy couture clothes. Section 8. 1 13

Creators of Fashion Haute Couture in Today’s World Many designers are leaving the couture world because the customer base is decreasing. It is becoming extremely expensive to produce fashion shows, present the samples, order fabrics, and have clients sit for three fittings. Section 8. 1 14

Creators of Fashion Haute Couture in Today’s World Despite the small market, designers maintain hautecouture operations because the prestige helps sell other products. Section 8. 1 15

Creators of Fashion 8. 1 1. Why are haute-couture garments so expensive? 2. Why was Charles Frederick Worth so important in the haute-couture industry? 3. Why have some designers discontinued creating haute couture? Section 8. 1 16

Creators of Fashion Demi-Couture Demi-couture is a new trend in the couture world. Section 8. 2 demi-couture ready-towear designs produced by fashion houses but not mass-produced 17

Creators of Fashion Ready-to-Wear A bridge line is the most expensive category of ready-to-wear. Other categories of ready-to -wear are better, moderate, and budget. Section 8. 2 bridge line a secondary line that is the most expensive category of ready-to-wear standard -sized garments made in advance and offered for sale to any purchaser 18

Creators of Fashion Ready-to-Wear The invention of the sewing machine by Elias Howe in 1845, with improvements by Isaac Singer, allowed for volume of production of clothing factories. Labor-force growth, textile technology, and new methods of distribution and advertising contributed to the rise of ready-to-wear. Section 8. 2 19

Creators of Fashion Design Awards Design awards include: Council of Fashion Designers of America (CFDA) – – – Lifetime Achievement Award Best New Fashion Talent Award Perry Ellis Award for Ready-to-Wear and Accessory Design The Coty Award The Neiman Marcus Award Section 8. 2 20

Creators of Fashion The Importance of Affordable Fashion More haute-couture designers are moving to ready-to-wear designs for the masses. The trend toward affordable style will continue, making it possible for more people to enjoy fashionable clothing. Section 8. 2 21

Influential Designers Pierre Cardin Jean-Paul Gaultier Gabrielle “Coco” Chanel Hubert de Givenchy André Courrèges Claire Mc. Cardell Christian Dior Mary Quant Mariano Fortuny Elsa Schiaparelli Section 8. 2 22

Creators of Fashion Mc. Call’s Online In the past, people who sewed and designers who wanted Operating an e-tail business on an electronic channel—the clothing patterns would flip large patternreturns, books at Web—can be costly, duethrough to design, delivery, and operating fabric stores expenses. in order to find patterns. Though Many larger dot-com companies crashedisinathe Today pattern catalogs have gone online. Mc. Call’s well 1990’s, small stores like Harris Cyclery Westcustomers Newton, to established pattern company. Its Web siteof allows Massachusetts, actually increase sales using a basic Web search catalogs online, view completed patterns, analyze site. Today, a third of Harris’s bicycle business rides in on sewing and to measurement details—and the patterns the Web get hard-to-find parts and purchase personal service. in a secure online environment. Describe an e-business’s home page to your class after viewing one through marketingseries. glencoe. com. For more information, go to marketingseries. glencoe. com. Section 8. 2 23

Creators of Fashion 8. 2 1. What is demi-couture? 2. Why is designer ready-to-wear important to fashion houses? 3. What are three important fashion awards given by the CFDA to designers? Section 8. 2 24

Creators of Fashion Checking Concepts 1. Identify the industry regulated by the Fédération Française de la Couture. 2. List the basic steps of buying haute couture. 1. haute 2. 3. appointment A vendeuse couture is the scheduled, sales associate samples previewed, for responsible vendeuse working with assigned, the garments in customer chosen, a haute and threedesign -couture fittings house. 3. Discuss the term vendeuse. continued 25

Creators of Fashion Checking Concepts 4. Discuss some task performed by the vendeuse. 5. Identify the expenses involved in making haute couture. 6. Name the father of haute couture. continued 4. Haute-couture 5. 6. Charles Frederick Possible answer garments are may be the Worth expensive vendeusedue to superior service, supervises fittings workmanship, and order. Ataking, originality. specific and makes sure design or color might another customer be used only by a in particular the samedesign city does house. Garments are not have the same made with luxurious garment. fabrics and trim. 26

Creators of Fashion Checking Concepts 7. Describe ready-to-wear garments. Critical Thinking 8. Describe the difference between demi-couture and prêt-à-porter. 7. Ready-to-wear 8. Demi-couture garments are ready standard-sized -to-wear designs garments made produced by in advancehouses fashion and but offered not mass-produced for sale to anyare as purchaser. ready-towear garments. 27