Chapter 8 Choose the Channel 8 1 Global

Chapter 8 Choose the Channel 8. 1 Global Channels of Distribution 8. 2 Sports Distribution 8. 3 Entertainment Distribution 8. 4 Technology and Distribution Media Sports and Entertainment Marketing © Thomson/South-Western

Winning Strategies Ti. Vo, Inc. The term Ti. Vo refers to both the service and the company’s digital video recorder. trying to distinguish itself from competitors internet video can view assorted clips free of charge stream digital music load photos cable and satellite TV are main competitors Chapter 8 Slide 2 Sports and Entertainment Marketing © Thomson/South-Western

Lesson 8. 1 Global Channels of Distribution Goals Explain the importance of sports and entertainment distribution. List and describe distribution channels for sports and entertainment. Chapter 8 Slide 3 Sports and Entertainment Marketing © Thomson/South-Western

Terms free enterprise amphitheaters venue mass media platforms Chapter 8 Slide 4 Sports and Entertainment Marketing © Thomson/South-Western

GET IT THERE distribution involves the transportation and dissemination of a product or service Chapter 8 Slide 5 Sports and Entertainment Marketing © Thomson/South-Western

Economics of Distribution free enterprise an economic system that allows the unregulated supply and demand of products to drive the economy Chapter 8 Slide 6 Sports and Entertainment Marketing © Thomson/South-Western

Global Challenges Many countries discourage films produced in other countries from entering easily into their own countries. restrictions tariffs Chapter 8 Slide 7 Sports and Entertainment Marketing © Thomson/South-Western

The U. S. has no formal barriers to the import of audiovisual entertainment. demand foreign-produced entertainment is low Chapter 8 Slide 8 Sports and Entertainment Marketing © Thomson/South-Western

Disney in Europe In 1949, Walt Disney hired a European citizen to run the Disney distribution operations in Europe. Today, Disney character merchandise can be purchased anywhere in the world. Chapter 8 Slide 9 Sports and Entertainment Marketing © Thomson/South-Western

How does distribution affect the success of an event or product? Chapter 8 Slide 10 Sports and Entertainment Marketing © Thomson/South-Western

THE CHANNELS two major channels of distribution live media Chapter 8 Slide 11 Sports and Entertainment Marketing © Thomson/South-Western

Live Events amphitheaters oval-shaped outdoor theaters with tiered seating around a central staging area venue the facility where an event is held Chapter 8 Slide 12 Sports and Entertainment Marketing © Thomson/South-Western

Via Media mass media the means of distributing the event to a large volume of people (the masses) provides massive marketing opportunities Chapter 8 Slide 13 Sports and Entertainment Marketing © Thomson/South-Western

Radio is unique requires inexpensive equipment readily available where other media is unavailable Television over 110. 6 million U. S. households own at least one television male viewers between the ages of 18 and 49 are the target audience of most televised sporting events sponsors’ advertising is geared to the target audience Chapter 8 Slide 14 Sports and Entertainment Marketing © Thomson/South-Western

The Internet has sent shock waves through the major traditional media As Internet technology improves, creative ideas emerge for its use to enhance and complement the older channels of distribution. Chapter 8 Slide 15 Sports and Entertainment Marketing © Thomson/South-Western

Delivery Options platforms types of delivery systems Chapter 8 Slide 16 Sports and Entertainment Marketing © Thomson/South-Western

Name two major channels of distribution for sports and entertainment. Chapter 8 Slide 17 Sports and Entertainment Marketing © Thomson/South-Western

Lesson 8. 2 Sports Distribution Goals Discuss distribution and sponsorship of amateur sports and recreation. Discuss the distribution of college sports. Discuss the distribution of professional sports. Chapter 8 Slide 18 Sports and Entertainment Marketing © Thomson/South-Western

Terms Title IX cartel league agreement Chapter 8 Slide 19 Sports and Entertainment Marketing © Thomson/South-Western

AMATUER SPORTS AND RECREATION amateur athlete unpaid plays for enjoyment and challenge Chapter 8 Slide 20 Sports and Entertainment Marketing © Thomson/South-Western

Fitness and Fun The recreation industry is driven by: health leisure time money Chapter 8 Slide 21 Sports and Entertainment Marketing © Thomson/South-Western

Facilities versus Wilderness A balance must be struck between the need for outdoor recreation and the need to preserve the environment. Chapter 8 Slide 22 Sports and Entertainment Marketing © Thomson/South-Western

Getting Access Participation in recreational sports is directly related to income. Title IX a 1972 amendment to federal education law prohibits discrimination against females in high school sports Chapter 8 Slide 23 Sports and Entertainment Marketing © Thomson/South-Western

What factors affect the development of recreational sports facilities? Chapter 8 Slide 24 Sports and Entertainment Marketing © Thomson/South-Western

COLLEGIATE SPORTS A winning college team has economic implications for its: school community region state Chapter 8 Slide 25 Sports and Entertainment Marketing © Thomson/South-Western

Football Rules The Bowl Championship Series (BCS) in 2006, participating teams received between $14. 8 and $18. 3 million sponsors pay for teams’ travel and participation expenses sponsors want a sell-out crowd and a large TV audience to maximize revenue Chapter 8 Slide 26 Sports and Entertainment Marketing © Thomson/South-Western

College Team Rankings High BCS ratings equate to big money determine which teams play in the national championships Chapter 8 Slide 27 Sports and Entertainment Marketing © Thomson/South-Western

What influences which games are distributed via national television? Chapter 8 Slide 28 Sports and Entertainment Marketing © Thomson/South-Western

PROFESSIONAL SPORTS In market driven economies, professional sports are distributed based on demand. In government controlled economies, distribution of sports is tightly controlled. Chapter 8 Slide 29 Sports and Entertainment Marketing © Thomson/South-Western

Worldwide Coverage The 2006 FIFA World Cup matches: had a combined audience of 32 billion people were broadcast in HDTV took three years to plan had more than 300 broadcast partners provided a disposable arena for 10, 000 fans of the final games Chapter 8 Slide 30 Sports and Entertainment Marketing © Thomson/South-Western

Political Football Some countries with restrictive governments prohibit and/or censor the broadcast of games. Chapter 8 Slide 31 Sports and Entertainment Marketing © Thomson/South-Western

Distributing the Game In the U. S. , demand for professional sports teams exceeds supply. Chapter 8 Slide 32 Sports and Entertainment Marketing © Thomson/South-Western

cartel a combination of independent businesses formed to regulate production, pricing, and marketing of a product league agreement controls the marketing mix and governs the distribution of the games Special legislation exists to exempt professional sports teams from federal antitrust laws. Chapter 8 Slide 33 Sports and Entertainment Marketing © Thomson/South-Western

How Distribution is Decided Regions with a large potential customer base are considered favorable for the location of a team. subsidize to financially back a team often with public funds Chapter 8 Slide 34 Sports and Entertainment Marketing © Thomson/South-Western

It Takes Money expansion fee the price that existing leagues’ owners set for the new owner of a franchise Corporations will pay high fees to get their name on a stadium. Chapter 8 Slide 35 Sports and Entertainment Marketing © Thomson/South-Western

Nonstop Distribution Through assorted media outlets, the NFL offers related coverage 24/7. Chapter 8 Slide 36 Sports and Entertainment Marketing © Thomson/South-Western

Why would a city want a professional sports team in its area? Chapter 8 Slide 37 Sports and Entertainment Marketing © Thomson/South-Western

Lesson 8. 3 Entertainment Distribution Goals Explain the distribution of movies. Discuss the changing formats of music distribution. Chapter 8 Slide 38 Sports and Entertainment Marketing © Thomson/South-Western

Terms art-house movies wide release movie preview docking station Chapter 8 Slide 39 Sports and Entertainment Marketing © Thomson/South-Western

AT THE MOVIES Barcelona, Spain shows more than 80 movies daily. Chapter 8 Slide 40 Sports and Entertainment Marketing © Thomson/South-Western

The Big Screen Movies are made with the demographics of a particular audience in mind. movie preview the release of a movie to a limited number of theaters prior to its official release art-house movies outside the mainstream of popular subjects often made by independent filmmakers Chapter 8 Slide 41 Sports and Entertainment Marketing © Thomson/South-Western

Managing the Costs of Movies low-budget movies cost less than $250, 000 to produce wide release national distribution of a movie to a thousand or more theaters concurrently Chapter 8 Slide 42 Sports and Entertainment Marketing © Thomson/South-Western

Watch It at Home Netflix opened a new channel of distribution for entertainment. online DVD rental mails movies to subscribers Chapter 8 Slide 43 Sports and Entertainment Marketing © Thomson/South-Western

List at least three ways that movies are distributed. Chapter 8 Slide 44 Sports and Entertainment Marketing © Thomson/South-Western

MAKING MUSIC Marketing the King The appeal of an icon offers a variety of opportunities to distribute music and related products globally. Chapter 8 Slide 45 Sports and Entertainment Marketing © Thomson/South-Western

From Vinyl to i. Pod digital files Music stored on a digital file can be played on personal computers or portable media players. Chapter 8 Slide 46 Sports and Entertainment Marketing © Thomson/South-Western

Jumping on the Bandwagon Producers of high-end electronic stereo systems jumped on the digital bandwagon. Chapter 8 Slide 47 Sports and Entertainment Marketing © Thomson/South-Western

docking station enables i. Pods to be connected to speakers that project the music throughout a room Chapter 8 Slide 48 Sports and Entertainment Marketing © Thomson/South-Western

What changes in music distribution did portable digital music players bring? Chapter 8 Slide 49 Sports and Entertainment Marketing © Thomson/South-Western

Lesson 8. 4 Technology and Distribution Media Goals Describe the convergence of sports and entertainment media. Explain the changes brought about by digitalizing music. Chapter 8 Slide 50 Sports and Entertainment Marketing © Thomson/South-Western

Terms podcast vertical integration MP 3 Chapter 8 Slide 51 Sports and Entertainment Marketing © Thomson/South-Western

MEDIA MERGE The lines between the various information, communication, and entertainment media are becoming more and more blurred. Chapter 8 Slide 52 Sports and Entertainment Marketing © Thomson/South-Western

Cable Mania Initially, there were three TV networks. ABC NBC CBS Chapter 8 Slide 53 Sports and Entertainment Marketing © Thomson/South-Western

podcast a way of distributing multimedia files over the Internet for playback on computers, i. Pods, cell phones, and other mobile devices Chapter 8 Slide 54 Sports and Entertainment Marketing © Thomson/South-Western

Digital Delirium All television transmissions must convert from analog to digital format by February 2009. After analog transmissions stop, a set-top converter box will be required to use an analog TV. Chapter 8 Slide 55 Sports and Entertainment Marketing © Thomson/South-Western

Space-Based Radio Satellite radio systems have three components. satellites that orbit the earth ground stations that transmit signals to the satellites radio receivers that unscramble the signals for listeners Chapter 8 Slide 56 Sports and Entertainment Marketing © Thomson/South-Western

satellite radio provides services on demand uninterrupted service from coast to coast Chapter 8 Slide 57 Sports and Entertainment Marketing © Thomson/South-Western

Mega Distribution broadcast webs groups of related entertainment businesses that produce shows or provide services for other group members Chapter 8 Slide 58 Sports and Entertainment Marketing © Thomson/South-Western

vertical integration when one company controls several different areas of the same industry Chapter 8 Slide 59 Sports and Entertainment Marketing © Thomson/South-Western

Disney is vertically integrated. seeks to create cross-promotional opportunities can market both advertising and entertainment to the world Chapter 8 Slide 60 Sports and Entertainment Marketing © Thomson/South-Western

Name two advantages of satellite radio over traditional radio. Chapter 8 Slide 61 Sports and Entertainment Marketing © Thomson/South-Western

DIGITAL PLATFORMS From a business planning perspective, it is difficult for sports and entertainment distributors to keep up with technological changes. Chapter 8 Slide 62 Sports and Entertainment Marketing © Thomson/South-Western

The Internet Music Revolution file-sharing making files available for others to download piracy unauthorized copying Chapter 8 Slide 63 Sports and Entertainment Marketing © Thomson/South-Western

Lawsuits can be filed against computer owners who have a large collection of illegally obtained, copyright-protected materials. MP 3 a digital audio encoding and compression format designed to greatly reduce the amount of data required to represent audio Chapter 8 Slide 64 Sports and Entertainment Marketing © Thomson/South-Western

lossy a method to compress music and then decompress it in a way that does noticeably affect the quality Chapter 8 Slide 65 Sports and Entertainment Marketing © Thomson/South-Western

Why is there only a limited amount of music available in the MP 3 format? Chapter 8 Slide 66 Sports and Entertainment Marketing © Thomson/South-Western

PERFORMANCE INDICATORS EVALUATED Understand the impact of hurricanes and the need for a guest safety plan. Realize the importance of explaining a preparedness plan to prospective hotel guests. Chapter 8 Slide 67 Sports and Entertainment Marketing © Thomson/South-Western

Design an effective multimedia presentation that outlines the dangers of hurricanes and explains the safety plan. Explain all aspects of the multi-media presentation. If applicable, demonstrate teamwork that involves all members in the presentation. Chapter 8 Slide 68 Sports and Entertainment Marketing © Thomson/South-Western

THINK CRITICALLY • • Why does a multimedia presentation work well for this type of project? Why is a multimedia presentation more effective than a printed document? Why should the hotel invest money in this project? How would this multimedia presentation be distributed to the intended customers? Chapter 8 Slide 69 Sports and Entertainment Marketing © Thomson/South-Western