Chapter 7 Visual Communication Chapter Outline Visual Communication

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Chapter 7 Visual Communication

Chapter 7 Visual Communication

Chapter Outline Visual Communication Definition Type of visual communication Advantages and Disadvantages Example visual

Chapter Outline Visual Communication Definition Type of visual communication Advantages and Disadvantages Example visual communication

Visual Communication Definition Visual communication is the communication of ideas through the visual display

Visual Communication Definition Visual communication is the communication of ideas through the visual display of information. The conveyance of ideas and information in forms that can be read or looked upon. Primarily associated with two dimensional images, it includes: art, signs, photography, typography, drawing fundamentals, graphic design, illustration, colour and electronic resources. The idea that a visual message accompanying text has a greater power to inform, educate, or persuade a person or audience.

Visual Communication A GOOD Visual Communication Design Based on measuring comprehension by the audience,

Visual Communication A GOOD Visual Communication Design Based on measuring comprehension by the audience, not on personal aesthetic and/or artistic preference as there are no universally agreed-upon principles of beauty and ugliness. Other ways to express information visually - gestures and body language, animation (digital or analogue), and film. Visual communication by e-mail, a textual medium, is commonly expressed with ASCII art, emoticons and embedded digital images.

Visual Communication The EYE of HORUS often referred to as the symbol of visual

Visual Communication The EYE of HORUS often referred to as the symbol of visual communication The Eye of Horus is an ancient Egyptian symbol of protection, royal power and good health. It is also known as ''The Eye of Ra''

Type of visual communication There are 4 type of visual comunication ILLUSTRATION THAT INFORM

Type of visual communication There are 4 type of visual comunication ILLUSTRATION THAT INFORM ILLUSTRATION THAT EDUCATE ILLUSTRATION THAT PERSUADE. ILLUSTRATION THAT ENTERTAIN.

Type of visual communication ILLUSTRATION THAT INFORM. A photo that informs tells you something

Type of visual communication ILLUSTRATION THAT INFORM. A photo that informs tells you something about the subject. For example a photo of a police officer on the side of a building might tell you that the building is a police station. ILLUSTRATION THAT EDUCATE. This is a photo that will help the viewer understand something better. For example a photo of historical figure at an important time in history might educate the viewer.

Type of visual communication ILLUSTRATION THAT PERSUADE. These are photos that make you want

Type of visual communication ILLUSTRATION THAT PERSUADE. These are photos that make you want to buy something or believe something. For example a photo of a woman wearing make -up and wants women everywhere to buy that makeup. A photo of a car with a beautiful woman next to it may have as it objective to persuade men to buy the car. ILLUSTRATION THAT ENTERTAIN. These photos are entertaining. They may show funny things in funny situations or celebrities having fun.

Advantages and Disadvantages Advantages 1. 2. 3. 4. 5. 6. 7. Fast Can be

Advantages and Disadvantages Advantages 1. 2. 3. 4. 5. 6. 7. Fast Can be directed to receiver Convey current information Can contain multiple pieces of information Immediacy - Visual Communication can bring a thing, location and even and idea to life in dynamic ways. Simplicity - Visual communication can also demonstrate the relationship between two entities or ideas in accessible ways. Flexibility - Visual communication not only bridges geographic distances, it can span cultural references.

Advantages and Disadvantages 1. 2. 3. 4. 5. 6. 7. 8. 9. Can be

Advantages and Disadvantages 1. 2. 3. 4. 5. 6. 7. 8. 9. Can be conspicuous Signaller must be present at time of communication Doesn’t work in dark, unless light is generated Signals don’t travel around solid objects Subject to bluffing May be hard to describe certain or complicate concept. May require lots of image in order to communicate correctly. Require lots of time and not convenient. Different people may respond differently to the visual communication. (depend on the person point of view)

Example visual communication

Example visual communication

Exercise 1. 2. 3. 4. 5. 6. 7. Explain Visual Communication Explain How to

Exercise 1. 2. 3. 4. 5. 6. 7. Explain Visual Communication Explain How to Make a Good Visual Communication Design What are the other way on how to express information visually? What is The Eye of Hour? State 4(FOUR) type of visual communication. Give 3(THREE) advantage of using Visual Communication? Give 3(THREE) disadvantage of using Visual Communication?