Chapter 7 Shopping and ORM Solutions Agenda Online
- Slides: 25
Chapter 7 Shopping and ORM Solutions
Agenda • • • Online Shopping Electronic Software Distribution Configurator Tools Operational Resources Management Pricing on Internet
Online Shopping • • Business requirements Setting up consideration Tracking customers Process orders Administration Software feature Software selection
Business Requirements • • Select products Proper image of the online shop Cross-selling and cross-promotion Implementing method – In house – Outsourcing – ISP hosting
Setting Up Consideration • • • Competent employees Tracking customer Proper logistics partner and bank Software selection Additional features – – – Auto-responder Chat room Newsgroup Automatic search engine configurator
Tracking Customers • Basic authentication – Login and password • • • Cookies Domain name IP address Personalized URLs Strong authentication – Digital certificates
Process Order • Shopping basket – Add and delete items – Change amount • Order method – – – Web page E-mail Fax Telephone Normal mail
Process Order • Payment System – Security for credit card: secure socket layer (SSL) and secure electronic transaction (SET) – Paper and electronic cheques – Invoice – Cash on demand • Automatic acknowledgements – E-mail – Fax
Process Order • Discount calculation • Tracking – Order status – Customer feedback
Administration • Update product & price – Online – Off line • Database integration – Entire buying process – Marketing research – Inventory management • Availability – Peak time • Prioritization – Customers
Software Feature • • • Database Shopping basket Order and payment process Payment Reporting Search engine Web design templates Terms and conditions Interfaces – Existing databases – Enterprise and legacy applications
Software Selection • Criteria – – – Type: hosting or product Platform Price Feature Others? • Product – HP Emporium – IBM Net. Commerce – Microsoft Commerce Server
Agenda • • • Online Shopping Electronic Software Distribution Configurator Tools Operational Resources Management Pricing on Internet
Electronic Software Distribution • Benefit • Problem & strategy
Benefit • Reduce cost – – Shipping Duplication Delivery Inventory • Flexible pricing strategy – Concurrent licenses: database management systems – Licensed periods: shareware or tryware or digital certificates – Licensed session or time: hotel installation
Problem & Strategy • Pirating • Digital infrastructure strategy – Compression format (Flash. Pix) – Copy prevention (c. Safe) – Devices (Image. Lock) • Implementing consideration – Easy to use (no. of installation, updating) – No additional hardware
Agenda • • • Online Shopping Electronic Software Distribution Configurator Tools Operational Resources Management Pricing on Internet
Configurator Tools • Help customer to configure the desired product • Benefits – Reduce technical people in pre-sales and sales – Reduce the return rate – Reduce time requirement • Products – BT Squared Technologies – Trilogy
Agenda • • • Online Shopping Electronic Software Distribution Configurator Tools Operational Resources Management Pricing on Internet
Operational Resource Management • Digitizing the paper based operational resource management • Benefits – Reduce transaction cost and price – Track order – Centralized control • Features – – – – Administration tool: non technical person Catalogue support: multiple suppliers Search engine Enterprise integration Localization: price and product Reporting Workflow
Operational Resource Management • Products – Commerce Chain by Commerce One – Netscape Commerce. Xpert
Agenda • • • Online Shopping Electronic Software Distribution Configurator Tools Operational Resources Management Pricing on Internet
Pricing on Internet • Advertising pays the product • Buyer’s willingness to pay • Transaction costs based billing
• How do you use ESD and configurator in your organization to improve operation efficiency? • Can you think the major features which are needed when you select a ORM tool? • How does these new Internet pricing affect the traditional business?
Points to Remember • • • Online Shopping Electronic Software Distribution Configurator Tools Operational Resources Management Pricing on Internet
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