Chapter 7 Persuasive Messages Question Few business letters

Chapter 7 Persuasive Messages

Question Few business letters involve persuasion. a) True b) False Copyright © Houghton Mifflin

Answer Few business letters involve persuasion. a) True b) False *correct answer Copyright ©

Question Proposing to your supervisor that the company decentralize the reimbursement of travel expenses is an example of selling an idea. a) True b) False Copyright © Houghton Mifflin Company. All rights reserved. 7|4

Answer Proposing to your supervisor that the company decentralize the reimbursement of travel expenses is an example of selling an idea. a) True *correct answer b) False Copyright © Houghton Mifflin Company. All rights reserved. 7|5

Question You should not open a persuasive claim letter by stating the problem. a)

Answer You should not open a persuasive claim letter by stating the problem. a)

Question The specific request in a sales letter should be presented late in the

Answer The specific request in a sales letter should be presented late in the

Question The essence of persuasion is a) overcoming initial resistance. b) tailoring your message to your audience. c) convincing your readers that your point of view is the most appropriate one. d) selling your product. e) All of these are the essence of persuasion. Copyright © Houghton Mifflin Company. All rights reserved. 7 | 10

Answer The essence of persuasion is a) overcoming initial resistance. *correct answer b) tailoring your message to your audience. c) convincing your readers that your point of view is the most appropriate one. d) selling your product. e) All of these are the essence of persuasion. Copyright © Houghton Mifflin Company. All rights reserved. 7 | 11

Question You need persuasion when requesting a favor from someone you don't know because a) expert opinion and statistical data are not enough. b) the reader needs sufficient evidence to make an informed decision. c) you want to make the desired action as clear and easy as possible. d) the reader is getting no tangible benefits from granting the favor. e) this is a routine request that is likely to be granted automatically. Copyright © Houghton Mifflin Company. All rights reserved. 7 | 12

Answer You need persuasion when requesting a favor from someone you don't know because a) expert opinion and statistical data are not enough. b) the reader needs sufficient evidence to make an informed decision. c) you want to make the desired action as clear and easy as possible. d) the reader is getting no tangible benefits from granting the favor. *correct answer e) this is a routine request that is likely to be granted automatically. Copyright © Houghton Mifflin Company. All rights reserved. 7 | 13

Question Unlike a routine claim letter, a persuasive claim letter a) mentions how the reader benefits from doing what the writer asks. b) uses emotional or exaggerated language for emphasis. c) is briefer and to the point. d) presents the problem in the first paragraph. e) uses an attention-getting opening. Copyright © Houghton Mifflin Company. All rights reserved. 7 | 14

Answer Unlike a routine claim letter, a persuasive claim letter a) mentions how the reader benefits from doing what the writer asks. b) uses emotional or exaggerated language for emphasis. c) is briefer and to the point. d) presents the problem in the first paragraph. e) uses an attention-getting opening. *correct answer Copyright © Houghton Mifflin Company. All rights reserved. 7 | 15

Question How should a product's price be handled in a persuasive sales letter? a) State the price after discussing the major benefits. b) Position the price in either a complex sentence or a compound sentence. c) Compare the price of the product with that of a familiar object, such as a newspaper or a can of soda. d) Include the price in a sentence that mentions a reader benefit. e) All of these are good ways. Copyright © Houghton Mifflin Company. All rights reserved. 7 | 16

Answer How should a product's price be handled in a persuasive sales letter? a) State the price after discussing the major benefits. b) Position the price in either a complex sentence or a compound sentence. c) Compare the price of the product with that of a familiar object, such as a newspaper or a can of soda. d) Include the price in a sentence that mentions a reader benefit. e) All of these are good ways. *correct answer Copyright © Houghton Mifflin Company. All rights reserved. 7 | 17