Chapter 7 Implementing Strategies Management Operations Issues Strategic

Chapter 7 Implementing Strategies: Management & Operations Issues Strategic Management: Concepts & Cases 13 th Edition Fred David Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 7 -1

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Strategy Formulation vs. Implementation Strategy Formulation (SF) n Positioning forces before the action n Focus on effectiveness n Primarily intellectual n Requires good intuitive and analytical skills n Requires coordination among a few people Strategy Implementation (SI) n Managing forces during the action n Focus on efficiency n Primarily operational n Requires special motivation and leadership skills n Requires coordination among many people Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 7 -3

Nature of Strategy Implementation SI problems can arise because of the shift in responsibility, especially if SF decisions come as a surprise to middle- and lower-level managers. Therefore, it is essential to involve divisional and functional managers in SF. n Shift in responsibility Strategists Divisional or Functional Managers Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall Ch 7 -4

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