Chapter 7 Conceptual Blockbusting A Guide to BETTER

Chapter 7 Conceptual Blockbusting A Guide to BETTER Ideas (John L. Adams)

Methods for Creative Problem-Solving: Where Why How Questioning Attitude Great deal of knowledge acquired through observation and questioning. e h W n Questioning attitude is necessary to n motivate conceptualization. n Constructive Discontent (Koberg & Bagnall The Universal Traveler) n Who What

Methods for Creative Problem-Solving: Fluency & Flexibility of Thinking List Making =simplest, direct way to increase conceptualization FLUENCY delivers information quickly and with expertise / low average time between successively generated ideas n FLEXIBILITY the ability to adapt to different circumstances n

Morphologically Forced Connections A FOOLPROOF invention-finding scheme n n Morphology: Morphology The size, shape, and structure of an item or one of its parts. Forced Connections: Connections random combinations of alternatives catalogued under each product attribute. WHY? ? Inertia keeps an individual “inside the box” of personal perceptions and assumptions; forcing an individual to make random combinations looks at new potential solutions to solve a difficult problem

Bug List: Define specific small-scale needs. n Consider. . . Inc. Magazine’s 10 Dumbest Products of 2007 http: //inc. com/multimedia/slideshows/content /the-dumbest-products-of 2007_pagen_2. html n

Checklist: SCAMPER n n n n n Substitute Combine Adapt Magnify Modify Put to other uses Eliminate Minify Rearrange/Reverse

Checklist: Manipulative Verbs ¨ ¨ ¨ ¨ Add Subtract Multiply Divide Subdue Separate Unify Distort Rotate Transpose Flatten Squeeze Complement Submerge Freeze ¨ ¨ ¨ ¨ Fluff up Bypass Lighten Repeat Thicken Stretch Extrude Repel Protect Segregate Integrate Symbolize Abstract Dissect Soften

For example: 1996 D 388, 664 design patent for a spork n Hyde Ballard of Westtown, Pennsylvania filed an application to register "Spork" as a trademark around 1952 n Spork" has been trademark registered by Plastico Limited (TM 1052291) since 1975 n

“Universal Traveler” Koberg & Bagnall 7 STEP PROCESS ACCEPTANCE EVALUATION ANALYSIS IMPLEMENTATION DEFINITION IDEA SELECTION IDEATION