Chapter 6 Strategic Planning in Sports Sport Management

Chapter 6 Strategic Planning in Sports Sport Management: Responsibility for Performance Daniel D. Covell, Peter W. Hess, Julie Siciliano, Sharianne Walker © 2003 South-Western Thomson Learning

Strategic Planning • Strategic planning is the process of monitoring and analyzing key changes in the environment and developing strategies to increase the organization’s effectiveness in response to changes. © 2003 South-Western Thomson Learning

Strategic Planning • A Change in Approach to Strategic Planning – Top Down to Organization-wide Involvement • Importance of Strategic Planning in Sport Organizations © 2003 South-Western Thomson Learning

Professional League Sports • • Size and Scope Regulation Financial Implications Issues © 2003 South-Western Thomson Learning

The Strategic Planning Process Step 1 • Establishing the Organization’s Direction – The mission statement – Specific Goals © 2003 South-Western Thomson Learning

The Strategic Planning Process Step 2 • Analyzing the Situation: Comparing the Organization to Its Environment – The Two Environments (General and Task) – The Organization’s Competencies – SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats) © 2003 South-Western Thomson Learning

The Strategic Planning Process Step 3 • Developing Strategy – Developing Strategic Alternatives • Corporate-level strategy – Merger and acquisition/Retrenchment • Business-level strategy – Differentiation/Cost Leader/Focus • Functional-level strategy – Key Functional Areas, e. g. , marketing, finance, operations © 2003 South-Western Thomson Learning

The Strategic Planning Process Steps 4 and 5 • Implementing Strategy and Strategic Control – Implementing Strategy – Strategic Control • The Strategy Scorecard – – © 2003 South-Western Thomson Learning Financial Customers Operations Human Resources