CHAPTER 6 Copyright 2001 Prentice Hall Inc Lets

CHAPTER 6 Copyright © 2001, Prentice Hall, Inc.

Let’s Discuss Public Relations & The Law How are the law and public relations interrelated? Copyright © 2001 Prentice Hall, Inc. 2

Let’s Discuss Public Relations & The Law How can legal advice and public relations differ? Copyright © 2001 Prentice Hall, Inc. 3

Let’s Discuss Public Relations & The Law Give examples of how the FIRST AMENDMENT has been challenged in recent years. Copyright © 2001 Prentice Hall, Inc. 4

Let’s Discuss Public Relations & The Law Give examples of how attorneys have used public relations to influence public opinion. Copyright © 2001 Prentice Hall, Inc. 5

What is a Copyright © 2001 Prentice Hall, Inc. ? 6

Dream Team Discusses Reality What advice did Robert Shapiro, one of O. J. ’s lawyers give about: n The lawyer as PR person? n The power of the media? n Fighting “chaos”? n “No comment”? Copyright © 2001 Prentice Hall, Inc. 7

What does the Securitie s Exchan ge Commissi on say about: n Disclosure? n Antifraud? n Insider Trading? Copyright © 2001 Prentice Hall, Inc. 8

Let’s Discuss Insider Trading & Wall Street Journalists James J. Mc. Dermott, Jr. Copyright © 2001 Prentice Hall, Inc. 9

QUICK QUIZ What is the purpose of the. . . Copyright © 2001 Prentice Hall, Inc. 10

QUICK QUIZ How do some foreign government officials use. . . Copyright © 2001 Prentice Hall, Inc. 11

QUICK QUIZ What is the purpose of the SEC’s Copyright © 2001 Prentice Hall, Inc. 12

VOICE (less) MAIL Copyright © 2001 Prentice Hall, Inc. 13

Let’s Discuss How did White House press secretary Mike Mc. Curry sail through the Clinton-Lewinsky storm? Copyright © 2001 Prentice Hall, Inc. 14

Compare & Contrast versus Copyright © 2001 Prentice Hall, Inc. 15

QUICK QUIZ What is. . . Copyright © 2001 Prentice Hall, Inc. 16

Compare & Contrast versus Copyright © 2001 Prentice Hall, Inc. 17

QUICK QUIZ TRUE or FALSE There is a growing trend in society to challenge the media over their invasion of personal privacy. TRUE Copyright © 2001 Prentice Hall, Inc. 18

QUICK QUIZ Copyright Laws What do copyright laws provide? Basic, automatic protection the moment the work is in fixed form. Copyright © 2001 Prentice Hall, Inc. 19

QUICK QUIZ Copyright Laws What do copyright laws protect? Literary & musical works; drama, pantomimes, choreography, pictoral, graphic, sculptural works; motion pictures & other audiovisuals; sound recordings. Whether or not the work is registered with the copyright office or published. Copyright © 2001 Prentice Hall, Inc. 20

QUICK QUIZ Copyright Laws What don’t copyright laws protect? n FAIR USE material n Work in the PUBLIC DOMAIN n Titles, short slogans, information from common sources n Ideas Copyright © 2001 Prentice Hall, Inc. 21

What do you know about… n Communications Decency Act n Cybersquatting n Americans with Disabilities Act Copyright © 2001 Prentice Hall, Inc. 22