chapter 6 Analyzing the Audience The Mc GrawHill

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chapter 6 Analyzing the Audience The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas.

chapter 6 Analyzing the Audience The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Audience-Centeredness Audience adaptation is important while • • • choosing the speech topic preparing

Audience-Centeredness Audience adaptation is important while • • • choosing the speech topic preparing the speech presenting the speech The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Audience-Centered Questions • To whom am I speaking? • What do I want them

Audience-Centered Questions • To whom am I speaking? • What do I want them to know, believe, or do? • What is most effective way of accomplishing that aim? The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Egocentrism Tendency of people to be concerned above all with their… Own values Beliefs

Egocentrism Tendency of people to be concerned above all with their… Own values Beliefs Well-being • • • The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Egocentrism WIIIFM What Is In It For Me? The Mc. Graw-Hill Companies © 2009

Egocentrism WIIIFM What Is In It For Me? The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Relation Relation: Why should we care about your speech? Relation should be present in

Relation Relation: Why should we care about your speech? Relation should be present in your speech and outline Who used relation in their speech? The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Identification Emphasizing common values, goals, experiences The Mc. Graw-Hill Companies © 2009 Stephen E.

Identification Emphasizing common values, goals, experiences The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Identification What do you have in common? The Mc. Graw-Hill Companies © 2009 Stephen

Identification What do you have in common? The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Identification Self-Improvement Taking this class Bucks County BCCC Stress The Mc. Graw-Hill Companies ©

Identification Self-Improvement Taking this class Bucks County BCCC Stress The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Maslow’s Theory Maslow's Hierarchy of Needs Father of Modern Management & Leadership by Employee

Maslow’s Theory Maslow's Hierarchy of Needs Father of Modern Management & Leadership by Employee Motivation http: //www. envisionsoftware. com The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Maslow’s Theory http: //www. envisionsoftware. com The Mc. Graw-Hill Companies © 2009 Stephen E.

Maslow’s Theory http: //www. envisionsoftware. com The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Maslow’s Theory • Physiological Needs • Physiological needs are those required to sustain life,

Maslow’s Theory • Physiological Needs • Physiological needs are those required to sustain life, such as: • • Air Water Food Sleep http: //www. envisionsoftware. com The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Maslow’s Theory • Safety Needs • • Living in a safe area Medical insurance

Maslow’s Theory • Safety Needs • • Living in a safe area Medical insurance Job security Financial reserves http: //www. envisionsoftware. com The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Maslow’s Theory • Social Needs • • • Friendship Belonging to a group Giving

Maslow’s Theory • Social Needs • • • Friendship Belonging to a group Giving and receiving love http: //www. envisionsoftware. com The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Maslow’s Theory • Esteem Needs • • • Recognition Attention Social Status Accomplishment Self-respect

Maslow’s Theory • Esteem Needs • • • Recognition Attention Social Status Accomplishment Self-respect http: //www. envisionsoftware. com The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Maslow’s Theory • Self-actualization • • Truth Justice Wisdom Meaning http: //www. envisionsoftware. com

Maslow’s Theory • Self-actualization • • Truth Justice Wisdom Meaning http: //www. envisionsoftware. com The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Maslow’s Theory http: //www. envisionsoftware. com The Mc. Graw-Hill Companies © 2009 Stephen E.

Maslow’s Theory http: //www. envisionsoftware. com The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Demographics • What are demographics? The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas.

Demographics • What are demographics? The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Demographic Audience Analysis • Age • Gender • Racial, ethnic, cultural background • Religion

Demographic Audience Analysis • Age • Gender • Racial, ethnic, cultural background • Religion • Group membership The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Situational Audience Analysis • Size • Physical setting The Mc. Graw-Hill Companies © 2009

Situational Audience Analysis • Size • Physical setting The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Situational Audience Analysis Larger audience More formal Larger visual aids The Mc. Graw-Hill Companies

Situational Audience Analysis Larger audience More formal Larger visual aids The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Adapting Before Speech • Assess how audience will respond to speech • Adjust speech

Adapting Before Speech • Assess how audience will respond to speech • Adjust speech to make it clear convincing The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Adapting During Speech Adjust for unexpected circumstances • • Watch for • audience feedback

Adapting During Speech Adjust for unexpected circumstances • • Watch for • audience feedback The Mc. Graw-Hill Companies © 2009 Stephen E. Lucas. All rights reserved.

Material from the following unless indicated otherwise: Lucas, Stephen. The Art of Public Speaking.

Material from the following unless indicated otherwise: Lucas, Stephen. The Art of Public Speaking. 11 th ed. Boston, MA: Mc. Graw-Hill, 2012. Print. Clipart from Microsoft Office

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