CHAPTER 6 ANALYZING THE AUDIENCE INTRODUCTION EXCERPTS To

EXCERPTS • “To the families of those we’ve lost; to all who called them

AUDIENCE-CENTEREDNESS • Speeches seek to gain responses from audiences • Shouldn’t imply compromise •

IDENTIFICATION • Emphasizing common values • Characteristic of ceremonial speaking • Present in deliberative

YOUR CLASSMATES AS AUDIENCE • Instructors are not the only audience members • “The

THE PSYCHOLOGY OF AUDIENCES • Auditory perception is always selective • Egocentrism – We

DEMOGRAPHIC AUDIENCE ANALYSIS • Useful tool, but exercise caution • Common Demographic Factors •

SITUATIONAL AUDIENCE ANALYSIS • Builds on demographic analysis • Unique to the speaking situation

ADAPTING TO AUDIENCE • Before the speech • During the speech

Slides: 12

Download presentation

CHAPTER 6 ANALYZING THE AUDIENCE

INTRODUCTION

EXCERPTS • “To the families of those we’ve lost; to all who called them friends; to the students of this university, the public servants who are gathered here, the people of Tucson and the people of Arizona: I have come here tonight as an American who, like all Americans, kneels to pray with you today and will stand by you tomorrow. ” • “But at a time when our discourse has become so sharply polarized -– at a time when we are far too eager to lay the blame for all that ails the world at the feet of those who happen to think differently than we do -– it’s important for us to pause for a moment and make sure that we’re talking with each other in a way that heals, not in a way that wounds. ” • “I want to live up to her expectations. (Applause. ) I want our democracy to be as good as Christina imagined it. I want America to be as good as she imagined it. (Applause. ) All of us -– we should do everything we can to make sure this country lives up to our children’s expectations. (Applause. )”

AUDIENCE-CENTEREDNESS • Speeches seek to gain responses from audiences • Shouldn’t imply compromise • Questions to ask yourself • To whom am I speaking? • What do I want them to know, believe, or do as a result of my speech? • What is the most effective way of composing and presenting my speech to accomplish that aim?

THE CHALLENGER ADDRESS

IDENTIFICATION • Emphasizing common values • Characteristic of ceremonial speaking • Present in deliberative speaking?

CASE STUDY

YOUR CLASSMATES AS AUDIENCE • Instructors are not the only audience members • “The best classroom speeches are those that take the classroom audience as seriously as a lawyer, a politician, a minister, or an advertiser takes an audience. ” • Most speeches will not have immediate impact, but they do count.

THE PSYCHOLOGY OF AUDIENCES • Auditory perception is always selective • Egocentrism – We hear what we want to hear • What should you know as a speaker?

DEMOGRAPHIC AUDIENCE ANALYSIS • Useful tool, but exercise caution • Common Demographic Factors • • • Age Gender Religion Sexual Orientation Racial, ethnic, and cultural background Group membership

SITUATIONAL AUDIENCE ANALYSIS • Builds on demographic analysis • Unique to the speaking situation at hand • Common Situational Factors • • • Size Physical setting Disposition toward topic Disposition toward speaker Disposition toward occasion

ADAPTING TO AUDIENCE • Before the speech • During the speech