Chapter 5 Types of Fashion and Trends Types

Chapter 5 Types of Fashion and Trends Types of Fashion 1

Types of Fashion and Trends Chapter Objectives Identify the types of fashion products. Explain the main categories of fashion apparel. Identify the classifications of fashion apparel categories. Explain the fashion cycle. Discuss the role of fashion leaders. Identify the different theories of fashion movement. Discuss the difference between fashion trends and fads. 2

Types of Fashion and Trends Types of Fashion Products Manufacturers make a variety of lines. Section 5. 1 lines groups of styles and designs produced and sold as a set of related products for a given season 3

Types of Fashion and Trends Types of Fashion Products The two main types of product lines are hardlines and softlines. Section 5. 1 hardlines of products that are non-textile, such as small and large appliances, home accessories, and items not made of fabric softlines of products made from textiles that include apparel and household items such as towels, table linens, and bedding 4

Types of Fashion and Trends Types of Apparel is categorized by groups—women’s wear, and infants’ and children’s wear. apparel term used for clothing, as in personal attire or garments Apparel producers designate a certain product number to represent each style of apparel. Section 5. 1 5

Types of Fashion and Trends Types of Accessories Producers present accessories in two seasonal lines each year. accessories fashion items that are added to complete or enhance outfits Most accessories are softlines. . Section 5. 1 6

Types of Fashion and Trends Home Furnishings Fashion trends in the home furnishings industry move at a slower pace than those in the apparel industry. Section 5. 1 home furnishings the fashion category that includes textiles used to furnish and decorate the home, such as towels, linens, and bedding 7

Home Furnishings Categories of Home Furnishings Domestics Home Furnishings Floor Coverings Bed linens Window treatments Carpeting Bathroom items Upholstery furniture Rugs Table and kitchen linens Throw pillows Non-fabric floor tiles Many apparel designers also produce home furnishing lines. Section 5. 1 8

Types of Fashion and Trends Categories and Classifications in Apparel The women’s wear category represents the largest share of the apparel industry. ---------------------------- The industry manufactures new lines for about five different seasons each year. fall, holiday, winter, spring, summer ----------------------------- The retail life of a line is approximately ten weeks. Section 5. 1 9

Categories and Classifications in Apparel Women’s Apparel Classifications Sportswear separates Active wear Dresses Swimwear/beachwear Evening and bridal Intimate apparel Maternity Accessories Outerwear Footwear Suits Miscellaneous apparel Women’s Size Ranges Section 5. 1 Misses: Regular sizes 2 -14 Petite: for women under 5’ 4” Women’s: Plus sizes Juniors: sizes 1 -13 10

Types of Fashion and Trends Categories and Classifications in Apparel Fashion marketers present new lines of men’s apparel twice a year. Fall/Winter and Spring/Summer The fall/winter lines are the most important, followed by the spring/summer lines. Different seasons determine fabric weight. Section 5. 1 11

Categories and Classifications in Apparel Men’s Apparel Classifications Tailored apparel Heavy outerwear Furnishings Work clothing Sportswear Footwear Miscellaneous apparel Section 5. 1 12

Types of Fashion and Trends Categories and Classifications in Apparel Children’s Wear: There are three main production seasons for manufacturers of children’s apparel: Pre-Fall Spring/Summer Winter/Holiday Section 5. 1 13

Categories and Classifications in Apparel Infants’ and Children’s Wear Classifications Infant: 0 -24 months Toddler: 2 T-4 T Young children: 2 -6 X Girls: 6 -12 Boys: 6 -12 Section 5. 1 14

Types of Fashion and Trends Variety of Fashion Categories and classifications of fashion products allow producers and retailers to more efficiently make, market, and sell fashion to consumers. Section 5. 1 15

Types of Fashion and Trends 5. 1 1. What are three main merchandise categories of apparel? women’s wear, men’s wear and infant’s/children’s wear 2. What are the size classifications for women’s clothing? Misses: Regular sizes 2 -14, Women’s: plus sizes, Petites: women under 5’ 4”, Juniors: 1 -13 3. Section 5. 1 Describe the difference between hardlines and softlines and give a few examples of each. 16

Chapter 5 Types of Fashion and Trends The Fashion Cycle 17

Types of Fashion and Trends The Fashion Cycle To better understand the different phases of the fashion cycle, it is important to understand style, acceptance, and timeliness of fashions. fashion cycle the period of time or life span during which the fashion exists, moving through stages, from introduction through obsolescence Note: Special features, such as color, texture, and fabric, also go through fashion cycles. Section 5. 2 18

The length of time that a particular fashion remains in any of the stages of the life cycle depends on the consumer’s willingness to accept the fashion. The Fashion Cycle: 3 Peak 2 Rise 1 Introduction 4 Decline Acceptance 5 Obsolescence Time Section 5. 2 19

Types of Fashion and Trends Fashion Movement There are many factors that can affect fashion movement. Economic and social New fibers and fabrics Advertising techniques Section 5. 2 fashion movement the ongoing motion of fashion moving through the fashion cycle 20

Types of Fashion and Trends Fashion Movement Fashion leaders start the upward climb of the fashion cycle. Media celebrities to common street folk can often set the fashion cycles in motion. Section 5. 2 fashion leaders trendsetters, or individuals who are the first to wear new styles, after which the fashion is adopted by the general public 21

Types of Fashion and Trends Fashion Movement Three theories of fashion movement identify the starting point of a fashion trend: Trickle-Down Theory Trickle-Up Theory Trickle-Across Theory Section 5. 2 fashion trend the direction of the movement of fashion that is accepted in the marketplace 22

Types of Fashion and Trends Fashion Movement The trickle-down theory is the oldest and most accepted theory of fashion change. As more people begin to wear popular fashions, those at the top become less interested and begin to look for something new. Section 5. 2 trickle-down theory a hypothesis that states the movement of fashion starts at the top with consumers of higher socioeconomic status 23

Types of Fashion and Trends Fashion Movement The trickle-up theory is the opposite of the trickle-down theory. Examples include: Athletic apparel style Hair style Punk style Section 5. 2 trickle-up theory a hypothesis that states the movement of fashion starts with consumers on lower-income levels and then moves to consumers with higher incomes 24

Types of Fashion and Trends Fashion Movement The trickle-across theory is especially probable in the 21 st century because technology allows designer fashion to be copied quickly and easily. Section 5. 2 trickle-across theory a hypothesis stating that fashion acceptance begins among several socioeconomic classes at the same time 25

Fashion Movement* Trickle-Down Theory Consumers with high socioeconmic status Trickle-Up Theory Consumers with higher incomes Trickle-Across Theory Acceptance comes from several groups at the same time Trend General public Section 5. 2 Consumers with lower incomes *This constant flux of approval keeps the ever-changing Fashion Industry an exciting and dynamic business. 26

Types of Fashion and Trends Fashion Trends vs. Fads A fad can be recognized by its sudden appearance and disappearance. However, a trend can be a fad that has stood the test of time. (Starts as a fad, but then stays long enough to be a trend ) Section 5. 2 fad a fashion that is popular for a very short time 27

Types of Fashion and Trends 5. 2 What are the five stages of the fashion cycle? A. introduction stage, rise stage, peak stage, decline stage, and obsolescence stage What are three theories of how fashions become B. popular? Trickle-down theory, trickle-up theory, and trickle-across theory What is the difference between a fashion trend a C. fashion fad? Section 5. 2 A fad is popular for a short period of time, but a trend moves through the fashion cycle more slowly. A trend can be a fad that has lasted. 28

Types of Fashion and Trends 29

Types of Fashion and Trends Checking Concepts 1. Name the main types of product lines. 2. Identify the categories of fashion apparel. 3. Identify how retailers designate each style of apparel. 1. They 2. 3. 4. Types The Categories main designate of fashion product of a lines are fashion certain accessories number apparel hardlines, include to such as include represent items such women’s non-textile each as homeofmen’s wear, style footwear, accessories, apparel. wear, and softlines, infants’ handbags, wear, such and as textile items children’s headwear, wear. scarves, such as apparel neckties, jewelry, and linens. gloves, and hosiery. 4. List types of fashion accessories. continued 30

Types of Fashion and Trends Checking Concepts 5. Explain the rise stage of the fashion cycle. 6. Define the term fashion leaders. 7. Explain the trickle-down theory of fashion movement. continued 5. Fashion 6. 7. The trickle-down During the leaders rise are stage, fashions trendsetters, theory is a or become accepted individuals hypothesis who that are by more the states firstthe topeople wear because new movement styles, they of after can afford them. which fashion the starts fashion Mass at the is production adopted top with consumers byreduces thehigher public. of price of sociothe fashion sostatus. economic more sales occur. 31

Types of Fashion and Trends Checking Concepts Critical Thinking 8. Discuss how a fashion fad might become a fashion trend. 8. A trend can be a fad that has stood the test of time. 32