Chapter 5 Developing a Challenge Statement Learning Objectives

Chapter 5 Developing a Challenge Statement

Learning Objectives 1 2 Construct a powerful Challenge Statement Recognize the key components of an effective Challenge Statement

Challenge Statement A Broad Statement of the reason for team members to gather to deal with an issue or to solve a problem.

Challenge Statement 1. The first step in developing a solid Challenge Statement is to establish the exact situation.

Three Rules for developing a Challenge Statement: 1. Challenge Statement must always be written in a simple format: We Must _____, so that____!” 2. The Statement must contain only ONE challenge 3. Must contain NO hint of possible solution.

Market-Technology Matrix Renewal Core Business Differentiation Markets Diversification Technology

Chapter 6 Defining the Right Problem

Learning Objectives 1 Describe how to develop an effective Problem Statement from a Challenge Statement 2 Determine the correct and timely criteria for developing a Problem Statement

Problem Statement A method towards working on a best solution is to dream…start thinking in terms of WIBNI approach!

The Self Seeking Process 1. The first step in developing a solid Challenge Statement is to establish the exact situation.

Question to use to convert Subject Categories: 1. How might we help the community? 2. How might we get out customers to support us? 3. How might we guarantee customer loyalty? 4. How might we get close to the customer? 5. How might we ensure big-box failure? 6. How might we reduce our costs? 7. How might we provide unique offerings?

Expected Criteria in For-Profit Companies: 1. The Problem deals with an absolute “must have” 2. The problem statement will likely be highly effective in meeting the challenge statement 3. The team has the power and authority to implement or influence actions in this area 4. Solving the problem will put the company ahead of the competition

After the Right Problem has been selected: 1. Verify the problem with the Sponsor or Client. They own the “direction” for the solution and must take responsibility for action.

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