Chapter 4 Writing Business Messages Copyright 2014 Pearson

Chapter 4 Writing Business Messages Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4 -1

Learning Objectives After studying this chapter, you will be able to Identify the four aspects of being sensitive to audience needs when writing business messages Explain how establishing your credibility and projecting your company’s image are vital aspects of building strong relationships with your audience Explain how to achieve a tone that is conversational but businesslike, explain the value of using plain language, and define active and passive voice Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4 -2

Learning Objectives After studying this chapter, you will be able to Describe how to select words that are not only correct but also effective Define the four types of sentences and explain how sentence style affects emphasis within a message Define three key elements of a paragraph and list five ways to develop coherent paragraphs Identify the most common software features that help you craft messages more efficiently Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4 -3

Being Sensitive to Your Audience’s Needs Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4 -4

Adopting the “You” Attitude Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4 -5

Maintaining Standards of Etiquette Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4 -6

Emphasizing the Positive Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4 -7

Using Bias-Free Language Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4 -8

Building Strong Relationships with Your Audience Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4 -9

Establishing Your Credibility Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4 -10

Projecting Your Company’s Image Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4 -11

Controlling Your Style and Tone Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4 -12

Creating a Conversational Tone Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4 -13

Using Plain Language Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4 -14

Selecting Active or Passive Voice Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4 -15

Composing Your Message: Choosing Powerful Words Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4 -16

Balancing Abstract and Concrete Words Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4 -17

Finding Words That Communicate Well Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4 -18

Composing Your Message: Creating Effective Sentences Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4 -19

Choosing from the Four Types of Sentences Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4 -20

Using Sentence Style to Emphasize Key Thoughts Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4 -21

Composing Your Message: Crafting Coherent Paragraphs Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4 -22

Understanding the Elements of a Paragraph Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4 -23

Topic Sentence Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4 -24

Support Sentences Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4 -25

Transitions Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4 -26

Developing Paragraphs Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4 -27

Using Technology to Compose and Shape Your Messages Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4 -28

Learning Objectives: Check Your Progress Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4 -29

Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall 4 -30