Chapter 4 Unit 3 Culture FOLK VS POPULAR

Chapter 4 (Unit 3 -Culture) FOLK VS. POPULAR CULTURE © 2014 Pearson Education, Inc.

Culture • The combination of three things: – Customary Beliefs and Values – Material artifacts – Social Forms (Political institutions) • This chapter deals with material artifacts © 2014 Pearson Education, Inc.

KI #1 & 2 Where Are Folk and Popular Leisure Activities Distributed? • Geographers study how culture influences behavior. – Difference between habit and custom • Habit is a repetitive act performed by an individual. – One college student wears jeans with colorful patches. • Custom is a repetitive act performed by a group. – All college students from the American South wear jeans with holes in them. © 2014 Pearson Education, Inc.

Material Culture • Two basic categories: folk and popular culture – Folk culture • Traditionally practiced by small, isolated, homogeneous groups in rural areas – Popular culture • Characterized by large, heterogeneous groups of people who share common habits despite differences in other personal characteristics – Geographers are interested in two aspects of culture: • Where cultures are located in space • How cultures interact with the environment © 2014 Pearson Education, Inc.

Where Are Folk and Popular Leisure Activities Distributed? • Characteristics of Folk and Popular Culture – Origin • Folk Culture – Anonymous hearths » Possible to have multiple hearths each originating independently – Anonymous sources – Unknown dates – Unidentified originators • Popular Culture – Product of developed countries » Typically North American or European – Origin often traceable to specific person or corporation in a particular place © 2014 Pearson Education, Inc.

Where Are Folk and Popular Leisure Activities Distributed? • Characteristics of Folk and Popular Culture – Diffusion • Folk Culture – Smaller scale and slower transmissions from one location to another primarily through relocation diffusion (migration) – RELOCATION DIFFUSION • Popular Culture – Tends to be transmitted by way of hierarchical diffusion » Diffuses rapidly and extensively form hearths or nodes of innovation with help of modern communications » HIERARCHICAL DIFFUSION © 2014 Pearson Education, Inc.

Where Are Folk and Popular Leisure Activities Distributed? • Characteristics of Folk and Popular Culture – Distribution • Folk Culture – Combination of local physical and cultural factors influence distinctive distributions. » Isolation from other cultures because of physical barriers—e. g. , distance and mountain ranges » Religion • Popular Culture – Widely distributed across many countries with little regard for physical factors » Principal obstacle to access is lack of income to purchase the material © 2014 Pearson Education, Inc.

Where Are Folk and Popular Leisure Activities Distributed? • Origin and Diffusion of Folk and Popular Music – Folk Music • Originates anonymously • Transmitted orally – Modifications to songs over successive generations to represent changes in conditions. • Content of songs centers on events in daily life that are familiar to the majority of people. – Life-Cycle events » E. g. , birth, death, or marriage – Environmental features » E. g. , agriculture or climate • Migration of people also diffuses the music. © 2014 Pearson Education, Inc.

A Folk Culture Example: The Amish • The Amish culture originated in Bern, Switzerland but because of religious persecution in the early 1700 s, the Amish moved first to Alsace, France and Southwest Germany and then to Lancaster County, Pennsylvania • The Amish culture is very distinct from popular culture with no mechanical or electrical power (unless it’s for business), using horse and buggy, hand tools for farming, distinctive clothing, etc. © 2014 Pearson Education, Inc.

Folk Culture: An Amish Example • The Amish culture is still an isolated culture today as it has only spread to places like Kentucky, Iowa, Ohio, New York, Michigan and Missouri through interregional migration © 2014 Education, Pearson Education, Inc. © 2014 Pearson Inc.

Where Are Folk and Popular Leisure Activities Distributed? • Origin and Diffusion of Folk and Popular Music – Popular Music • Music written by specific individuals with the intent of being… – Sold – Performed in front of a paying audience • Often displays a high degree of technical skill • Musicians often have strong connections with other similar musicians that may span the globe. – Limited connections with local musicians of different genres © 2014 Pearson Education, Inc.

Where Are Folk and Popular Leisure Activities Distributed? • Origin and Diffusion of Folk and Popular Sports – Sports originated as isolated folk customs and diffused like other folk culture via relocation diffusion. • Example: – Football (soccer) originated in England in the eleventh century. – Transformation from folk to popular sport began in 1800 s when organized clubs were formed in the UK. » Professional players hired – Standardized rules and organized professional league established in 1863 in UK marks formal transition from folk sport to popular sport. © 2014 Pearson Education, Inc.

© 2014 Pearson Education, Inc.

Where Are Folk and Popular Leisure Activities Distributed? • Folk and Popular Material Culture – Include: • Clothing • Food • Shelter – Diffusion • Folk material culture diffuses slowly through process of migration. • Popular material culture diffuses rapidly. – Access determined by having sufficient income to embrace it. © 2014 Pearson Education, Inc.

Convergence of Cultural Landscapes: • The widespread distribution of businesses and products creates distinctive landscape stamps around the world. • What are some other examples of businesses that can be found around the world? © 2014 Pearson Education, Inc.

Brazil, the Mc. Calabresa is a hamburger-sized slab of pepperoni on a bun. Quebecois Mc. Donald's patrons can get Mc. Poutine. Greece, Greek Mac burgers in pita bread with yogurt sauce, tomato, lettuce & onions. Israelis get to enjoy Mc. Shawarma and Mc. Cabe. Japan Tamago Double Mac—two beef patties, pepper sauce, bacon and egg a poached egg. Pakistanis Mc. Chutney Burger and Poland's Mc. Kielbasa. ” © 2014 Pearson Education, Inc.

• Diffusion of popular housing, clothing, and food – Popular culture varies more in time than place • Food customs: consumption of large quantities of snack foods and alcohol vary by region (pork rinds in the south, tortilla chips in Texas) • Clothing styles: reflects fashion trends • Housing: reflect occupation rather than environment since the 1940 s in the United States © 2014 Pearson Education, Inc.

Where Are Folk and Popular Leisure Activities Distributed? • Folk and Popular Clothing – Folk Clothing Preferences • Style of clothing worn in response to distinctive agricultural practices and climatic conditions – Ex. » Folk custom in the Netherlands to wear wooden shoes because of practical uses in wet climates. » Fur-lined boots protect against cold in arctic climates. – Popular Clothing Preferences • Style of clothing generally reflects occupation and income rather than particular environment. – Ex. » Business suits worn by professionals » Designer clothes worn by the affluent © 2014 Pearson Education, Inc.

© 2014 Pearson Education, Inc.

Where Are Folk and Popular Leisure Activities Distributed? • Rapid Diffusion of Popular Clothing Styles – Improved communications central to rapid diffusion • Ex. Time for original designs for women’s dresses to be designed in fashion capitals—e. g. , Paris, New York or Milan—and reproductions available in stores has diminished from years to a few weeks. – Jeans is an important symbol of the diffusion of Western popular culture. • Local Diversity – Japan: customized with patches and cutouts – Korea: frayed, ripped, or shredded – Italy: bleached on seat of jeans © 2014 Pearson Education, Inc.

Where Are Folk and Popular Leisure Activities Distributed? • Folk and Popular Food Preferences – People adapt their food preferences to conditions in the environment. • Asia – Rice: milder, moister regions – Wheat: drier regions • Europe – Italy: preference for quick-frying foods resulted from fuel shortages – Northern Europe: abundant wood supply encouraged slow stewing and roasting of foods © 2014 Pearson Education, Inc.

Where Are Folk and Popular Leisure Activities Distributed? • Folk and Popular Food Preferences – Food Taboos • Many folk customs attribute a signature, or distinctive characteristic, to everything in nature. – People may desire or avoid certain foods, as a result of perceived beneficial or harmful natural traits. – A restriction imposed by a social custom to eat particular plants or animals that are believed to embody negative forces is a taboo. » Ancient Hebrews in the Bible forbidden to eat animals that did not chew their cud (like the pig) or that have cloven feet and fish lacking fins or scales. » Muslims embrace the taboo against eating pork. » Hindus embrace the taboo against consuming cattle. © 2014 Pearson Education, Inc.

Where Are Folk and Popular Leisure Activities Distributed? • Folk and Popular Food Preferences – Popular Food Culture • Differences among Countries – Cola preferences can be influenced by politics. » Soviet Union: Pepsi permitted for sale in country » Russia: Many former Soviets switched to Coke, because Pepsi was associated with communism. – Cola preferences can be influenced by religion. » Southwest Asia: Predominantly Muslim countries boycotted products sold in Jewish Israel—e. g. , Coke. © 2014 Pearson Education, Inc.

Where Are Folk and Popular Leisure Activities Distributed? • Folk and Popular Food Preferences – Popular Food Culture • Regional Differences within the United States – Americans may choose beverages or snacks based on what is produced, grown, or imported locally. » Wine consumption relatively high in California where most of the U. S. production is located. – Cultural backgrounds affect the amount and types of alcohol and snack foods consumed. » Relatively little alcohol is consumed in Utah because of the strong presence of the Church of Latter-day Saints that advocates against drinking alcohol. » High consumption in Nevada where resorts located. » Texans may prefer tortilla chips in greater numbers because of strong Hispanic American presence. © 2014 Pearson Education, Inc.

© 2014 Pearson Education, Inc.

Where Are Folk and Popular Leisure Activities Distributed? • Distribution of Folk and Popular Housing – Environmental Influences on Folk Housing • Available resources influence building materials used on folk houses—e. g. , stone, grass, sod, and skins. – Two Most Common » Wood » Brick • Climate and local topography influence design of housing structures. – R. W. Mc. Coll compared houses in four Chinese villages. » All used similar building materials, including adobe and timber from desert poplar tree. » Distinct designs in each location attributed to local cultural preference and local geography. © 2014 Pearson Education, Inc.

© 2014 Pearson Education, Inc.

Where Are Folk and Popular Leisure Activities Distributed? • Distribution of Folk and Popular Housing – Sacred Spaces in Houses • Distinctive form of folk houses may derive from religious or other customary beliefs. – Sacred Features—e. g. , Walls, Door Orientation, Corners » Houses in south central part of Java face south—the direction of the South Sea Goddess who holds the key to Earth. » Eastern wall of a house is sacred in Fiji. » All directions except south have significance in folk houses in Madagascar. © 2014 Pearson Education, Inc.

© 2014 Pearson Education, Inc.

Where Are Folk and Popular Leisure Activities Distributed? • Distribution of Folk and Popular Housing – U. S. Folk Housing • Style of pioneer homes reflected whatever upscale style was prevailing at the place on the East Coast from which they migrated. – Geographer Fred Kniffen identified three major hearths, or nodes, of folk house forms in the United States. » Middle Atlantic: Principal house type known as an “I”-house with one room deep and at least two rooms wide. » Lower Chesapeake/Tidewater: Principal house type characterized by one story, with a steep roof and chimneys at either end. » New England: Principal house style was box shaped with a central hall. © 2014 Pearson Education, Inc.

© 2014 Pearson Education, Inc.

Where Are Folk and Popular Leisure Activities Distributed? • Distribution of Folk and Popular Housing – U. S. Popular Housing • Since mid-twentieth century, houses display popular culture rather than regional influences. • Most people no longer build their own houses but instead are mass-produced by construction companies. • Houses show the influence of shapes, materials, detailing, and other features of architectural style in vogue at any one point in time. © 2014 Pearson Education, Inc.

© 2014 Pearson Education, Inc.

KI #3 Why Is Access to Folk and Popular Culture Unequal? • Electronic Diffusion of Popular Culture – Principal obstacle to accessing popular culture is lack of access to electronic media. • Most important electronic media format to popular culture is TV for two reasons. 1. Watching TV is most popular leisure activity in the world. 2. TV is most important mechanism for rapidly diffusing popular culture around the world. © 2014 Pearson Education, Inc.

Why Is Access to Folk and Popular Culture Unequal? • Electronic Diffusion of Popular Culture – Diffusion of TV: Mid-Twentieth Century • TV technology originated simultaneously in multiple hearths in the early twentieth century— e. g. , UK, France, Germany, Japan, Soviet Union, and the United States. • Over the course of the twentieth century, the United States went from dominating the world share of TVs to being nearly equal in rates of ownership with most developing countries. © 2014 Pearson Education, Inc.

© 2014 Pearson Education, Inc.

• Electronic diffusion of popular culture – Watching television • The most popular leisure activity in MDCs • Diffusion from the United States to the rest of the world = 50 years – The Internet • Diffusion from the United States to the rest of the world = 10 years © 2014 Pearson Education, Inc.

Why Is Access to Folk and Popular Culture Unequal? • Electronic Diffusion of Popular Culture – Diffusion of the Internet: Late Twentieth Century • Diffusion follows pattern established by TV but at a more rapid rate. • In 1995, Internet users in the United States accounted for more than half of the global users. • By 2011, 77 percent of the U. S. population accessed the Internet. – Accounted for 10 percent of the global users. » Global share decreased by roughly 40 percent in less than 10 years. © 2014 Pearson Education, Inc.

© 2014 Pearson Education, Inc.

Why Is Access to Folk and Popular Culture Unequal? • Electronic Diffusion of Popular Culture – Diffusion of Social Media: Twenty-First Century • Same diffusion pattern as TV and Internet – Facebook » In 2008, Facebook users in United States consisted of 1/3 of all global users. » By 2011, global share decreased to 1/5. – Twitter » United States was source of 1/3 of all tweets in 2010. » Second leader of tweets is India. © 2014 Pearson Education, Inc.

Diffusion of Facebook Figure 4 -21 © 2014 Pearson Education, Inc.

© 2014 Pearson Education, Inc.

Why Is Access to Folk and Popular Culture Unequal? • Challenges in Accessing Electronic Media – External Threat: Developed Countries Control the Media • TV industry dominated by Japan, UK, and United States. • Leaders of developing countries could view dominance as impressing American values upon viewers. – – © 2014 Pearson Education, Inc. Upward social mobility Freedom for women Glorification of youth Stylized violence

Why Is Access to Folk and Popular Culture Unequal? • Challenges in Accessing Electronic Media – External Threat: Developed Countries Control the Media • News – News media in developing countries dominated by the government, whereas media in the United States is largely private commercial stations. – Many African and Asian government officials criticize freedom of the press in the United States. » Allegedly media do not convey an accurate view of other countries. © 2014 Pearson Education, Inc.

Why Is Access to Folk and Popular Culture Unequal? • Challenges in Accessing Electronic Media – Internal Threat: Social Media • Limiting Access to TV – Satellite dishes enable people to access information that would otherwise be censored by their governments. • Some governments attempt to limit Internet content including: 1. Political Content » Opposition to local government 2. Social Content » Socially sensitive material, such as gambling or sex 3. Conflict and Security » Armed conflict, border disputes, or militant groups 4. Internet Tools » Email, Internet hosting, and Internet searches © 2014 Pearson Education, Inc.

• Threats to folk culture – Loss of traditional values – Media imperialism – Satellites • Limit government control of information © 2014 Pearson Education, Inc.

KI #4 Why Do Folk and Popular Culture Face Sustainability Challenges? • Sustainability Challenges for Folk Culture – Increased connection with popular culture makes maintaining centuries-old practices difficult. – Impacts of globalization on the landscape creates challenges in maintaining a unique landscape. – Global diffusion of popular culture beliefs has challenged the subservience of women to men that is embedded in some folk customs. © 2014 Pearson Education, Inc.

Why Do Folk and Popular Culture Face Sustainability Challenges? • Sustainability Challenges for Popular Culture – Diffusion of some popular customs can adversely impact environmental quality in two ways: 1. Pollution of the Landscape – Uniform landscapes used to generate product recognition. e. g. , motels and fast-food restaurants – Golf courses remake the environment by drastically modifying its natural state. 2. Depletion of Scarce Natural Resources – Diffusion of some popular customs increases demand for animal products and for raw materials—e. g. , minerals and fossil fuels. © 2014 Pearson Education, Inc.

• Environmental impact of popular culture – Modifying nature • Golf courses • Uniform landscapes – Negative impacts • Increased demand for natural resources • Pollution © 2014 Pearson Education, Inc.

© 2014 Pearson Education, Inc.