CHAPTER 4 ENTREPRENEURSHIP NEW VENTURES AND BUSINESS OWNERSHIP

CHAPTER 4 ENTREPRENEURSHIP, NEW VENTURES, AND BUSINESS OWNERSHIP

What Is a “Small” Business? n Small Business Defined: Independently owned and managed business that does not dominate its market (e. g. locally owned and operated restaurants / hair solons Vs giant corporations like Sony or Kodak)

What Is a “Small” Business? n The Importance of Small Business: n n n Job creation Innovation Importance to big business: most of the products made by big businesses are sold to consumers by small ones.

FIGURE 3. 2: Small Business by Industry © 2009 Pearson Education, Inc.

Entrepreneurship n n Entrepreneur: Businessperson who accepts both the risks and the opportunities involved in creating and operating a new business venture Entrepreneurial Characteristics: personal customer relations, need to gain control, innovative, decision makers.

Starting and Operating a New Business n n Crafting a Business Plan: Document in which the entrepreneur summarizes his / her business strategy for the proposed new venture and how that strategy will be implemented. Preparing a Business Plan: setting goals and objectives, sales forecasting, financial planning.

Starting the Small Business n n Buying an Existing Business: has proven its ability to attract customers and generate profit. Has also established relationships with suppliers and other stakeholders. Starting from scratch: Questions to Be Answered: n Who and where are my customers? n How much will those customers pay for my product? n How much of my product can I expect to sell? n Who are my competitors? n Why will customers buy my product rather than the product of my competitors

Financing the Small Business n n Common sources for funding: family and friends, personal savings, lending institutions, investors, and governmental agencies. Other sources of Investment: Venture capital companies: investors seeking to make profit on companies with rapid growth potential.

Franchising n n n A franchise permits the franchisee (buyer) to sell the product of the franchiser (seller or parent company). Franchisees benefit from the parent corporation’s experience and expertise and the franchiser may supply financing, pick the store location, design the store, purchase equipment, train employees and managers, and issue policies and procedures. Disadvantage: starting cost plus a percentage of sales.

Business Ownership n n Forms of Legal Ownership: sole trader, partnership, or corporation / company. Choice of Ownership Form

Sole Trader (owned and operated by one person) n Advantages: Freedom (report to no one), simplicity) tax and accounting obligations. n Disadvantages: personal liability for all debts incurred, financing depends on the resources of one person, managerial limitations, borrowing maney.

Partnerships (number of partners -owners) n Advantages: ability to grow by adding new talent and money, simple as the partnership agreement is a private document. n Disadvantages: unlimited liability; liable for all debts may occurred, difficulty in transferring ownership.

Corporations n Corporation: Business that is legally considered an entity separate from its owners and is liable for its own debts; owners’ liability extends to the limits of their investments.

Corporations n Advantages: limited liability: Investor liability is limited to personal investment in the corporation. Continuity: continuity of corporation; shares may be sold. Professional management n Disadvantages: start up cost; meeting the complex legal requirements. Double Taxation: taxes are payable by both corporation and shareholders.

Types of Corporations/ Companies n Private: stock is held by few and is not available for sale to the public. n Public: stock is available for sale to the public. n Partnership n Limited liability n Multinational: Form of corporation spanning national boundaries. © 2009 Pearson Education, Inc.

Managing a Corporation n Corporate Governance: roles of shareholders, directors, and other managers in corporate decision making. - Stockholder / shareholder: Owner of shares of stock in a corporation. - Board of Directors: Governing body that reports to its shareholders. - Chief Executive Officer (CEO): Top manager hired by the Board of Directors to run a corporation

Special Issues in Corporate Ownership n n n Joint Ventures and Strategic Alliances: Two or more organizations collaborate on a project for mutual gain. Joint Venture: strategic alliance in which the collaboration involves joint ownership of the new venture (e. g. Sony-Ericson mobiles). Employee Stock Ownership Plans: allows employees to own a significant share of the corporation. Institutional Investors: Large investor, such as a mutual fund or a pension fund that purchases large blocks of stock.

Special Issues in Corporate Ownership (cont’d) n n Merger: The union of two corporations, roughly of the same size, to form a new corporation. Acquisition: The purchase of one company by another.