Chapter 3 Planning Spoken and Written Messages Business

Chapter 3 Planning Spoken and Written Messages Business Communication, 14 e Lehman and Du. Frene Business Communication, 14 th edition by Lehman and Du. Frene Copyright 2005 by South-Western, a division of Thomson Learning

Chapter 3 Process for Planning and Preparing Spoken and Written Messages Business Communication, 14 th edition by Lehman and Du. Frene Copyright 2005 by South-Western, a division of Thomson Learning

Chapter 3 Planning and Preparing Messages Step 1 Determine purpose and channel Step 3 Adapt message to audience Step 2 Envision audience © Focus on the receiver’s point of view © Communicate ethically and responsibly © Build and protect goodwill © Use contemporary language © Use simple, informal words © Project a positive, tactful tone © Write concisely Business Communication, 14 th edition by Lehman and Du. Frene Copyright 2005 by South-Western, a division of Thomson Learning

Chapter 3 Communicating Ethically and Responsibly © © © State information as truthfully, honestly, and fairly as possible Do not embellish or exaggerate facts Express ideas clearly and understandably Support viewpoint with objective facts State ideas with tact and consideration that preserves receiver’s self-worth Design honest graphics Business Communication, 14 th edition by Lehman and Du. Frene Copyright 2005 by South-Western, a division of Thomson Learning

Chapter 3 Building and Protecting Goodwill Use euphemisms cautiously © Avoid condescending or demeaning expressions © Use connotative tone cautiously © Use specific language appropriately © Use bias-free language © Business Communication, 14 th edition by Lehman and Du. Frene Copyright 2005 by South-Western, a division of Thomson Learning

Chapter 3 Using Simple Words and Contemporary Language © Choose simple, informal words © Eliminate outdated expressions © Eliminate clichés Business Communication, 14 th edition by Lehman and Du. Frene Copyright 2005 by South-Western, a division of Thomson Learning

Chapter 3 Project a Positive, Tactful Tone © State ideas using positive language © Avoid using second person when stating negative ideas © Use passive voice to convey negative ideas © Use subjunctive mood to deemphasize negative ideas © Include a positive idea in the same sentence with a negative one. Business Communication, 14 th edition by Lehman and Du. Frene Copyright 2005 by South-Western, a division of Thomson Learning

Chapter 3 Writing Concisely © Eliminate redundancies © Use active voice © Include essential details only © Tighten using prefixes, suffixes, compound adjectives Business Communication, 14 th edition by Lehman and Du. Frene Copyright 2005 by South-Western, a division of Thomson Learning

Chapter 3 Step 4: Selecting an Outline for Spoken and Written Messages Business Communication, 14 th edition by Lehman and Du. Frene Copyright 2005 by South-Western, a division of Thomson Learning