Chapter 3 Organizing and Composing Messages Business Communication

Chapter 3 Organizing and Composing Messages Business Communication, Anniversary Edition Lehman and Du. Frene 2002 South-Western/Thomson Learning

Chapter 3 Steps in the Writing Process l l l l Determine the purpose and the channel Envision the audience Adapt the message to the audience Organize deductively or inductively Write the first draft Revise for clarity and conciseness Proofread for accuracy Business Communication, Anniversary Edition Lehman and Du. Frene 2002 South-Western/Thomson Learning

Chapter 3 Project a Positive, Tactful Tone • State ideas using positive language • Avoid using second person when stating negative ideas • Use active voice to convey negative ideas • Use the subjunctive mood to convey negative ideas • Include a positive idea in the same sentence with a negative one. Business Communication, Anniversary Edition Lehman and Du. Frene 2002 South-Western/Thomson Learning

Chapter 3 Process for Selecting an Appropriate Outline Business Communication, Anniversary Edition Lehman and Du. Frene 2002 South-Western/Thomson Learning

Chapter 3 Advantages of the Deductive Outline • Begins with an easy-to-write sentence • Gets attention by responding to audience’s desire to know • Puts reader in good frame of mind in order to be receptive to details • Allows easy movement through the details after main idea is presented Business Communication, Anniversary Edition Lehman and Du. Frene 2002 South-Western/Thomson Learning

Chapter 3 Guidelines for Communicating Ethically 1. State information truthfully, honestly, and fairly 2. Express ideas expressed clearly and understandably 3. State unpleasant ideas tactfully and positively 4. Do not embellish or exaggerate facts 5. Support viewpoint with objective facts with accurate documentation 6. Design honest graphics Business Communication, Anniversary Edition Lehman and Du. Frene 2002 South-Western/Thomson Learning