CHAPTER 3 EVENT FEASIBILITY FESTIVAL SPECIAL EVENT MANAGEMENT

CHAPTER 3 EVENT FEASIBILITY FESTIVAL & SPECIAL EVENT MANAGEMENT Assoc. Prof. Seri Wongmonta, Ph. D

KEY TO SUCCESS 1. Is the event a good idea? 2. Do we have the skills required to plan and run the event? 3. Is the host community supportive? 4. Do we have the infrastructure in the community? 5. Can we get a venue at a price we can afford? 2/12

6. 7. 8. 9. Will the event attract an audience? Will it attract media support? Is it financially viable? Are the success criteria reasonable? 3/12

BALANCING THE IMPACT OF EVENTS IMPACTS OF EVENTS POSITIVE IMPACT NEGATIVE IMPACTS Social and • Shared experience • Community alienation cultural • Revitalisation of traditions • Manipulation of community • Building of community pride • Negative community Image • Validation of community • Bad behaviour groups • Increased community participation • Substance abuse • Social dislocation • Loss of amenity • Introduction of new and challenging ideas • Expansion of cultural perspective 4/12

IMPACTS OF EVENTS Political POSITIVE IMPACT NEGATIVE IMPACTS • International prestige • Risk of event failure • Improved profile • Misallocation of funds • Promotion of investment • Lack of accountability • Social cohesion • Propaganda • Development of administrative • Loss of community ownership skills and control • Legitimation of Ideology 5/12

IMPACTS OF EVENTS Environmental POSITIVE IMPACT NEGATIVE IMPACTS • Showcasing of the environment • Environmental damage • Provision of models for best • Pollution Practice • Increased environmental Awareness • Infrastructure legacy • Destruction of heritage • Negative community Image • Noise disturbance • Traffic congestion • Improved transport and communications • Urban transformation and renewal 6/12

IMPACTS OF EVENTS Tourism and economic POSITIVE IMPACT • Destinational promotion and increased tourist visits NEGATIVE IMPACTS • Community resistance to tourism • Extended length of stay • Loss of authenticity • Higher yield • Damage to reputation • Increased tax revenue • Exploitation • Business opportunities • Inflated prices • Commercial activity • Opportunity costs • Job creation • Financial Mismanagement • Financial loss 7/12

1. Social and cultural impacts 1. 1 Marketing crowd behaviour 1. 2 Community ownership and control of events 2. Political impacts 3. Environmental impacts 4. Tourism and economic impacts 4. 1 Business opportunities 4. 2 Commercial activity 4. 3 Employment creation 8/12

ECONOMIC IMPACT AND THE ROLE OF GOVERNMENT 1. Expenditure by visitors from outside the region. 2. Capital expenditure on facilities required to conduct the event. 3. Expenditure incurred by event organizers and sponsors to stage the event. 9/12

COMMUNITY PERCEPTIONS OF EVENT IMPACTS 1. Entertainment 2. Public money 3. Economic benefits 4. Disruption to local residents 5. Maintenance of public facilities 6. Bad behaviour 10/12

7. Community pride 8. Environmental impact 9. Regional showcase 10. Prices 11. Community injustice 12. Loss use of public facilities 11/12

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