Chapter 3 CULTURE Learning Objectives LO 3 1

Chapter 3 CULTURE

Learning Objectives • LO 3. 1 Explain the development of culture as a human strategy for survival. • LO 3. 2 Identify common elements of culture. • LO 3. 3 Discuss dimensions of cultural difference and cultural change. • LO 3. 4 Apply sociology's macro-level theories to gain greater understanding of culture. • LO 3. 5 Critique culture as limiting or expanding human freedom.

Culture is… Society's entire way of life LO 3. 1 Explain the development of culture as a human strategy for survival.

Terminology • Culture shock – Disorientation due to the inability to make sense out of unfamiliar way of life – May occur in domestic and foreign travel

Terminology • Nonmaterial culture – The intangible world of ideas created by members of a society • Material culture – Tangible things created by members of society • Cultural relativism – More accurate understanding

Elements of Culture: Symbols Humans transform elements of the world into symbols. • Symbols are anything that carries a particular meaning recognized by people who share a culture. • Societies create new symbols all the time. • Reality for humans is found in the meaning things carry with them. • Meanings vary within and between cultures. LO 3. 2 Identify common elements of culture.

Seeing Sociology in Contemporary Everyday Life • Today, 88 percent of U. S. adults own cell phones and three-quarters of them use mobile text-messaging on a regular basis. • Cell phone owners between eighteen and twenty-four years of age typically send or receive more than 100 messages a day (Pew Research Center, 2011). What does the creation of symbols such as those listed here suggest about culture?

Elements of Culture: Language • Language is a system of symbols that allows people to communicate with one another. • Cultural transmission – One generation passes culture to the next • Sapir-Whorf thesis – People perceive the world through the cultural lens of language

Values and Beliefs • Values – Broad guidelines for social living; values support beliefs; culturally defined standards of desirability, goodness, and beauty • Beliefs – Specific statements people hold to be true – Matters individuals consider to be true or false

Sociologist Robin Williams' Ten Values Central to American Life 1. 2. 3. 4. 5. Equal opportunity Achievement and success Material comfort Activity and work Practicality and efficiency

Sociologist Robin Williams' Ten Values Central to American Life 6. Progress 7. Science 8. Democracy and free enterprise 9. Freedom 10. Racism and group superiority

Values Sometimes Conflict • Sometimes one key cultural value contradicts another – Value conflict causes strain. – Values change over time. • Cultures have their own values – Lower-income nations have cultures that value survival. – Higher-income countries have cultures that value individualism and self-expression.

Norms • Norms – Rules and expectations by which a society guides the behavior of its members. • Mores and Folkways – Mores • Widely observed and have great moral significance – Folkways • Norms for routine and casual interaction

Social Control • Guilt – A negative judgment we make about ourselves • Shame – The painful sense that others disapprove of our actions

Ideal versus Real Culture • Ideal culture – Way things should be – Social patterns mandated by values and norms • Real culture – Way things actually occur in everyday life – Social patterns that only approximate cultural expectations

Material Culture and Technology • Culture includes a wide range of physical human creations or artifacts. • A society's artifacts partly reflect underlying cultural values. • Material culture also reflects a society's technology or knowledge that people use to make a way of life in their surroundings.

Cultural Diversity: Many Ways of Life in One World • Many cultural patterns are readily available to only some members of society. – High culture: Cultural patterns that distinguish a society's elite – Popular culture: Cultural patterns that are widespread among society's population LO 3. 3 Discuss dimensions of cultural difference and cultural change

Cultural Diversity: Subcultures involve difference and hierarchy. • Subculture – Cultural patterns that set apart some segment of society's population • Counterculture – Cultural patterns that strongly oppose those widely accepted within a society

Cultural Diversity: Multiculturalism • Recognizes the cultural diversity of the United States • Promotes the equality of all cultural traditions – Eurocentrism: Dominance of European cultural patterns – Afrocentrism: Dominance of African cultural patterns

Perhaps the most basic human truth of this world is that “all things shall pass. ”

Cultural Change • Cultural integration – Close relationships among various elements of a cultural system • Culture lag (Ogburn 1964) – Uneven change of cultural elements that may disrupt a cultural system

Culture Changes in Three Ways • Invention: Creating new cultural elements – Telephone or airplane • Discovery: Recognizing and better understanding something already existing – X-rays or DNA • Diffusion: Spreading of cultural traits – Jazz music or much of the English language

Ethnocentrism and Cultural Relativism • Ethnocentrism – Practice of judging another culture by the standards of one's own culture • Cultural relativism – Practice of judging a culture by its own standards

Ethnocentric or not? In the world's low-income countries, most children must work to provide their families with needed income. Is it ethnocentric for people living in highincome nations to condemn the practice of child labor because we think youngsters belong in school? Why or why not?

Is There a Global Culture? • The Basic Thesis – The flow of goods: Material product trading has never been as important. – The flow of information: Few places left where worldwide communication is not possible. – Flow of people: Knowledge means people learn about places where life might be better.

Is There a Global Culture? • Limitations to the global culture thesis – All the flows have been uneven. – Premise assumes affordability of goods. – People do not attach the same meaning to material goods.

Functions of Culture: Structural-Functional Theory • Structural-functional – Culture is a strategy for meeting human needs. – Values are core of a culture. – Every culture has cultural universals. LO 3. 4 Apply sociology's macro-level theories to gain greater understanding of culture.

Functions of Culture: Structural-Functional Theory • Evaluate – Cultural diversity is ignored. – Importance of change is downplayed. LO 3. 4 Apply sociology's macro-level theories to gain greater understanding of culture.

Inequality and Culture: Social-Conflict Theory • Social-conflict – Cultural traits benefit some members at the expense of others. – Cultural values of competitiveness and material success are tied to our country's capitalist economy.

Inequality and Culture: Social-Conflict Theory • Critical evaluation – Understates the ways cultural patterns integrate members into society

Evolution and Culture • Sociobiology – Theoretical paradigm – Explores ways in which human biology affects how we create culture – Is rooted in Charles Darwin and evolution – Proposes living organisms change over long periods of time based on natural selection

Evolution and Culture • Critical evaluation – Might be used to support racism or sexism – Little evidence to support theory – People learn behavior within a cultural system

Culture and Human Freedom To what extent are human beings, as cultural creatures, free? • Culture as constraint – We know our world in terms of our culture LO 3. 5 Critique culture as limiting or expanding human freedom.

Culture and Human Freedom To what extent are human beings, as cultural creatures, free? • Culture as freedom – Culture is changing and offers a variety of opportunities. – Sociologists share the goal of learning more about cultural diversity.