Chapter 24 APUSH Mrs Price Nobody ever went

Chapter 24 APUSH Mrs. Price “Nobody ever went broke underestimating the taste of the American public. ” – H. L. Mencken

Economic Boom n Per capita income grew by 1/3 n Low inflation n Manufacturing output rose by 60%

Importance of Technology n Automobile industry n Radio n Commercial aviation & trains n Electronics, home appliances, plastics, & telephones

Modern Kitchen (1924)

Changes in Economic Organization n Modern Administration systems (GM) - Organized by divisions n Trade Associations - National organizations created by industries to encourage coordination in production & marketing

Labor n Continued unequal distribution of wealth n Most workers saw standard of living increase n Welfare capitalism & company unions n Bad time for organized labor – open shops (American Plan) - courts ruled against unions - membership fell from 5 mil to under 3 mil

Agricultural Sector n Technology increased productivity n Surpluses = drop in food prices n Farmers demand govt price supports (parity)

Mass Consumer Culture n Driven by middle class & advertising n Buying on credit n Influence of automobiles: suburbs, vacations, dating n Talkies

Modernist Religion n More secular n Rejected literal interpretation of the Bible n Most Americans were more traditional n Religion became less important to some middle class

Religious Fundamentalism n Literal interpretation of Bible n Opposed Darwin’s theories n Scopes Monkey Trial

Women n Most of married women who worked were working class n Mothers get advice from “experts” n Birth Control: Margaret Sanger n Flapper – modern woman with liberated lifestyle n Politically: did not vote as one block

Women went from this…

to this!

Emergence of Youth Culture n Adolescence as a distinct period n High schools added sports, clubs, etc

The Lost Generation n Artists & intellectuals that found new society disturbing n Hemingway, H. L. Mencken, Sinclair Lewis, F. Scott Fitzgerald

Harlem Renaissance Center of black culture n Langston Hughes, Zora Neale Hurston, Alain Locke, Claude Mc. Kay n

Prohibition n n Went into effect Jan 1920 Popular with middle class in Midwest & South Effects: Rise in organized crime, creation of speakeasies, home brewing Successes: Bank savings increased, absenteeism decreased Repealed in 1933 • http: //www. history. com/topics/prohibition /videos/bet-you-didnt-know-prohibition n

Prohibition Elliot Ness

Nativism & the Klan n Restrictions on immigration – 1921: Quotas – 1924: National Origins Act – 1929: Law limited immigration to 150, 000 a yr n Rebirth of KKK (1915)

Govt in the 1920 s n Democratic Party suffered in 1920 s due to tensions between factions n Republican Party – close relationship between business & govt

Warren G. Harding Elected 1920 n Personal weaknesses n Teapot Dome Scandal (oil reserves in WY) n July 1923: Harding dies of heart attack n

Calvin Coolidge n n n Became president after Harding dies Silent, honest Passive approach to being president Believed in limited govt Re-elected in 1924