Chapter 18 Speeches News Conferences and Meetings Avoid
- Slides: 18
Chapter 18 Speeches, News Conferences and Meetings
�Avoid a journalistic dead end Reporters often ▪ Receive tons of government reports ▪ Attend meetings with strict agenda ▪ Leaving little time for questions ▪ Get little useful or newsworthy information from these There are several ways to avoid this dead end
�Dull but important ▪ What do you think a government meeting is like? ▪ ZZZZZzzzzzzz……. ▪ That’s probably true ▪ As a reporter you have to ▪ Make dull content interesting ▪ Find the story that the public needs to hear ▪ Write it in a way that is informative & interesting
�Reporting the meeting ▪ Getting ahead of the curve ▪ Most meeting agendas are available beforehand ▪ Get to the meetings where agendas are developed ▪ Find unelected community leaders �May be aware of problems to be addressed ▪ Taking advantage of these ▪ Helps you get stories out first ▪ Provides diverse source ▪ Allows you to give insight/depth into issues
�Sometimes the most important part of a meeting story is What you cover before and after ▪ Interviews from participants ▪ City leaders ▪ Community members ▪ Off the cuff quotes ▪ Spontaneous reactions
�Media Manipulation Sources at speeches/news conferences ▪ Often use the media ▪ To further their own agenda To balance your story ▪ Ask good questions after ▪ Add points of view from opposing sources
�Preparation To ask good questions you MUST prepare: ▪ Research the speaker ▪ Research the issue ▪ Check clips, blogs & online databases Try to get transcription of speech ▪ In case deadline is before speech ends ▪ Be careful with quotes ▪ Especially if they vary from the written speech
Preparation cont. ▪ Jot down reactions from ▪ The speaker ▪ The audience ▪ Write follow up questions for post speech interviews ▪ For speaker ▪ Audience members ▪ Be prepared to get names of people ▪ Speaker ▪ Audience members, etc �An aisle seat will allow you to move quicker
�Stories about speeches Always include basic information Size of audience Location of the speech Reason for the speech Highlights of the speech �including good quotes ▪ Reaction of the audience �Especially at dramatic points ▪ ▪
�Don’t clutter your lead with basic info ▪ Unless it is absolutely needed there �Most speakers ▪ Don’t put strongest points first ▪ Don’t speak in chronological order �When you write ▪ Put the most emotional/newsworthy info first ▪ Storytelling techniques can be used
�Stories about news conferences Similar to speeches ▪ Post conference questions often more important than prepared content ▪ Questions usually provide the story ▪ Research issues before the press conference ▪ Politics, crime ▪ Community based ▪ Sports �To help develop questions
�Stories about news conferences should include ▪ ▪ ▪ Person/People who conducted the news conference Reason for news conference and background Highlights of news, including responses to questions Location, if relevant Reaction from sources with similar/opposing views
�Stories about meetings ▪ Try to include the real impact on the reader States have open-meeting laws ▪ Requiring those who spend public funds to make decisions in public ▪ Most meetings are announced ahead of time
�Understanding the system Understand what kind of authority the board has ▪ Are they final decision makers ▪ Are they advisory boards ▪ You need to make sure your readers know
�Writing the advance This is a pre-meeting story ▪ Alerts the community of the upcoming meeting ▪ What will be discussed ▪ What issues will be covered ▪ Allows people to prepare public comments
�Covering the meeting ▪ Arrive early ▪ Get the names of the board members ▪ Try to line up later interviews ▪ With board or audience members ▪ Review the agenda ▪ Might be a hidden item that makes for a GREAT story ▪ Stay until the end ▪ Unless your deadline prevents it
�Writing the story ▪ ▪ ▪ Type of meeting and location The vote on ANY major issue The next step Impact on readers Quotes Background of the issues Many meeting stories use summary leads ▪ But they don’t HAVE to follow that format
�The next news story due on Nov. 26 Should be a story covering a speech or a meeting You MUST attend the meeting or speech in person Do not report on something you watch on TV Follow the guidelines from the text
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