CHAPTER 18 Copyright 2001 Prentice Hall Inc Lets

CHAPTER 18 Copyright © 2001, Prentice Hall, Inc.

Let’s Discuss Public Relations in Government Why are Americans losing interest in our political system? Lack of candor n Booming economy n Boring campaigns n Copyright © 2001 Prentice Hall, Inc. 2

QUICK QUIZ What did the Gillette Amendment do? 1913 Gillette Amendment “Appropriated funds may not be used to pay a publicity expert unless specifically appropriated for the purpose. ” Copyright © 2001 Prentice Hall, Inc. 3

QUICK QUIZ What did the GAG LAW do? Prohibited “using any part of an appropriation for services, messages, or publication designed to influence any member of Congress in his attitude toward legislation or appropriation. ” Copyright © 2001 Prentice Hall, Inc. 4

QUICK QUIZ Government workers may hold jobs practicing public relations. Copyright © 2001 Prentice Hall, Inc. 5

The U. S. Air Force Office of Public Affairs Activities include: Copyright © 2001 Prentice Hall, Inc. n Hollywood liaison n Sports marketing n Children’s Web site 6

Let’s Discuss Government Practitioners The U. S. Office of Personnel Management reports nearly 15, 000 public relations-related jobs The National Association of Government Communicators estimates that 40, 000 professionals work as government communicators Copyright © 2001 Prentice Hall, Inc. 7

The U. S. Department of State’s public affairs staff handles: n Press briefings n Maintaining the Secretary of State’s Homepage n Foreign press centers in Washington, D. C. n Public diplomacy operations abroad Copyright © 2001 Prentice Hall, Inc. 8

United States Information Agency Radio Films & Television Libraries & Books Media Education Publications Exhibitions Copyright © 2001 Prentice Hall, Inc. Electronic Information Satellite Television 9

United States Information Agency n n Build the intellectual and institutional foundations of democracy worldwide Support the “War on Drugs” in producer and consumer countries Develop worldwide information programs to address environmental problems Bring accurate reports to any society that fails to exercise free, open communication Copyright © 2001 Prentice Hall, Inc. 10

Let’s Discuss Government Agencies FTC Federal Trade Commission FDA Food & Drug Administration HHS Department of Health & Human Services DOD Department of Defense Copyright © 2001 Prentice Hall, Inc. 11

QUICK QUIZ What were the seven principles that President Reagan followed when managing his news? 1. 2. 3. 4. 5. 6. 7. Plan ahead Stay on the offensive Control the flow of information Limit reporters’ access to the President Talk about the issues the President wants to talk about Speak in one voice Repeat the same message many times Copyright © 2001 Prentice Hall, Inc. 12

QUICK QUIZ How did President Bush’s communication style differ from President Clinton’s? Bush wasn’t nearly as successful a communicator as Clinton, whose easy-going style and intelligence made him a media favorite. Copyright © 2001 Prentice Hall, Inc. 13

QUICK QUIZ Who is the President’s chief public relations spokesperson? Copyright © 2001 Prentice Hall, Inc. 14

Let’s Discuss. The Press Secretary’s Role n Communicates the President’s policies and practices to the public n Deals with the press corps: n n Speaks up to the President as a representative of the press Speaks out for the President to the press Copyright © 2001 Prentice Hall, Inc. 15

Functions of Lobbyists Improve Communications Monitor Agencies And Congress Encourage Voter Participation Influence Legislature Tell Congress of Constituents’ Activities Copyright © 2001 Prentice Hall, Inc. 16

Let’s Discuss The 1996 Lobbying Disclosure Act Broadened the activities that constitute “lobbying” n Mandated government registration of lobbyists n Prohibited lobbyists from paying for meals for congressional members or their aids n Copyright © 2001 Prentice Hall, Inc. 17

What do lobbyists do? n Find facts and research issues n Interpret government actions n Interpret company actions n Advocate positions n Serve as publicity springboard n Support company sales Copyright © 2001 Prentice Hall, Inc. 18

What’s New? n Internet lobbying n Web sites n Fund raising Copyright © 2001 Prentice Hall, Inc. 19

What are… olitical ction ommittees Groups that represent business interests, labor unions, corporations, non-profit organizations, and many other interest groups Copyright © 2001 Prentice Hall, Inc. 20

One Lobbyist’s “Be” List Be Independent Be Informed Be Bi-Partisan Be Broad. Minded Be Practical Be Published Copyright © 2001 Prentice Hall, Inc. Be Persistent Be HONEST 21

Let’s Discuss Dealing with Local Governments CITY COUNTY STATE REGIONAL Build consensus among diverse constituents n Practice grass-roots public relations n Deal with individuals n Copyright © 2001 Prentice Hall, Inc. 22