Chapter 16 Speaking to Persuade Win over your

�Win over your listeners �Know your subject �Maintain behavior a high standard of ethical

�Speech to influence Thinking ◦ Goal is to mainly influence how your audience thinks.

�Speech to Motivate Action ◦ Goal is to get people to take action by

�Don’t hint or imply. �Ask for the precise action which you want. Tips for

�Get a response from listeners before they leave: ◦ Show of hands ◦ Sign

�Motivated Sequence ◦ Attention ◦ Need ◦ Satisfaction ◦ Visualization ◦ Action Patterns of

�Problem-Solution Pattern ◦ Show that problem exists ◦ Show the solution ◦ Works well

�Statement of Reason Pattern ◦ Gives reasons for the speakers arguments ◦ Works well

�Comparative-Advantage Pattern ◦ Works when audience agrees with you, but aren’t sure of the

�Be VERY clear about what you are persuading. �Throughout the speech tie your arguments

Slides: 11

Download presentation

Chapter 16 Speaking to Persuade

�Win over your listeners �Know your subject �Maintain behavior a high standard of ethical ◦ Don’t manipulate or be deceitful Goals of Persuasive Speaking

�Speech to influence Thinking ◦ Goal is to mainly influence how your audience thinks. Types of Speeches

�Speech to Motivate Action ◦ Goal is to get people to take action by �Starting a behavior �Continuing a behavior �Stopping a behavior

�Don’t hint or imply. �Ask for the precise action which you want. Tips for giving this type of speech

�Get a response from listeners before they leave: ◦ Show of hands ◦ Sign a petition ◦ Volunteer sign-up sheet ◦ At end of speech, have audience respond with phone. �Go to a website or text to a number.

�Motivated Sequence ◦ Attention ◦ Need ◦ Satisfaction ◦ Visualization ◦ Action Patterns of Organization

�Problem-Solution Pattern ◦ Show that problem exists ◦ Show the solution ◦ Works well when the problem is unfamiliar to your audience.

�Statement of Reason Pattern ◦ Gives reasons for the speakers arguments ◦ Works well when your audience is leaning toward your position.

�Comparative-Advantage Pattern ◦ Works when audience agrees with you, but aren’t sure of the solution ◦ This pattern shows that your solution is the most ideal.

�Be VERY clear about what you are persuading. �Throughout the speech tie your arguments back to your central idea. �Use transitions to tie your central idea and main arguments together. Tips for Giving an Effective Persuasive Speech