CHAPTER 16 Copyright 2001 Prentice Hall Inc PREVIEW

CHAPTER 16 Copyright © 2001, Prentice Hall, Inc.

PREVIEW: is employee communication so importa F Lay-offs & downsizing have diminished employee loyalty F Big gulfs between CEOs’ and employees’ pay have created mistrust F Globalization and “intellectual capital” are becoming more valued Copyright © 2001 Prentice Hall, Inc. 2

Principles of Effective Employee Communication 1 Copyright © 2001 Prentice Hall, Inc. RESPECT 3

Principles of Effective Employee Communication 2 Honest Feedbac Too bad… Good try. Well done! Great Job!!! Copyright © 2001 Prentice Hall, Inc. 4

Principles of Effective Employee Communication 3 RECOGNITION Thank you for all the hard work! Copyright © 2001 Prentice Hall, Inc. 5

Principles of Effective Employee Communication 4 A Voice How about… What if… Copyright © 2001 Prentice Hall, Inc. I think… Maybe… 6

Principles of Effective Employee Communication 5 ENCOURAGMEN You can do it! Copyright © 2001 Prentice Hall, Inc. 7

Benefits of Good Communication* Ö Willingness to express dissent Ö Visibility and proximity of management Ö Internal communication BEFORE external communication Ö Attention to clarity Ö Friendly tone of company Ö Sense of humor *As expressed by Milton Moskowitz Copyright © 2001 Prentice Hall, Inc. 8

QUICK QUIZ What is the key to good employee communication? CREDIBILITY Copyright © 2001 Prentice Hall, Inc. 9

QUICK QUIZ How can organizations increase employee trust? Ê Communicate early and frequently Ë Share bad news as well as good Ì Involve employees in the process Copyright © 2001 Prentice Hall, Inc. 10

Employee Communication Strategies Survey Employees Be Candid Be Consistent Be Innovative Personalize Communications Copyright © 2001 Prentice Hall, Inc. 11

QUICK QUIZ Name two tactics for learning employee attitudes. ÊResearch Ë Conduct an internal communications audit Copyright © 2001 Prentice Hall, Inc. 12

Copyright © 2001 Prentice Hall, Inc. 13

When creating an Intranet, consider: Ö Ö Ö The context Your objectives That it’s a journalistic enterprise How you’ll market it Links to outside lives Establishing active management commitment Copyright © 2001 Prentice Hall, Inc. 14

Let’s Discuss Employee Newsletters An editor must determine: is this publication designed to reach? kinds of articles should be featured? is the budget? is an appropriate format? is the approval process for the newsletter? frequently should we publish? Copyright © 2001 Prentice Hall, Inc. 15

Let’s Discuss Employee Newsletters An editor must decide how to: Assign Stories Format Copy Enforce Deadlines Ensure Timeliness Edit Copy Assign Photos Critique Copyright © 2001 Prentice Hall, Inc. 16

Desktop Publishing F Allows a user to control the typesetting process in-house F Provides faster turn-around for clients F Saves $$$! Copyright © 2001 Prentice Hall, Inc. 17

Employee Annual Reports Include: Ö Chief Executive Letter Ö Use-of-Funds Statement Ö Financial Condition Ö Description of the Company Copyright © 2001 Prentice Hall, Inc. 18

Employee Annual Reports Also include: Ö Social responsibility highlights Ö Organizational policy Ö Emphasis on people Copyright © 2001 Prentice Hall, Inc. 19

Another Way of Communicating With Emp Make Them Catching Change Them Weekly Copyright © 2001 Prentice Hall, Inc. Motivate People NEWS! 20

COMPAN Y VIDEO Must Be Broadcast Quality Copyright © 2001 Prentice Hall, Inc. 21

Use supervisors to communicate with employees Rely on the grapevine to communicate information Copyright © 2001 Prentice Hall, Inc. 22