Chapter 15 Speaking to Persuade Preparing a Persuasive

Chapter 15 (Speaking to Persuade)

Preparing a Persuasive Speech l Question of Fact l l Question of Belief l l focuses on what is right or wrong Question of Policy l l concerns statements that are either true or false act on a policy or agree that a policy should change ACTIVITY 1 – Identify different questions

Limiting Topic and Writing Thesis l A good persuasive topic is one that… l You feel strongly about l Other people have different views on l Ann l Welch’s candidacy for senior class president. Writing Your Thesis: l State your goal clearly… l Ann Welch is qualified to be our senior class president l Ann Welsh is the best choice for senior class president l You should vote Ann Welch as senior class president l ACTIVITY: Brainstorm problems in our school and l activity. Choose one and write it as a Fact, Belief, and Policy.

Using Persuasive Techniques To get people to think, believe, or act the way you want them to: l Applying Logical Reasoning l Argument Reason Evidence

Review of Supporting Evidence l l l Fact Statistic Expert Opinion Example Illustration l l l Anecdote Definitions Descriptions Quotations Comparison

Using Persuasive Techniques l Emotional Appeals: Statement that arouses strong feelings l Use specifics l Use vivid language l Refer to the audience directly l l Establishing Credibility: Cite Sources l Sincerity—quality of being genuine l Dynamism—quality of being energetic and enthusiastic. l

HOMEWORK Use one of the problems we brainstormed to complete Teens need to use their seatbelts Thousands are injured and killed each day 1# killer in USA (Fact) At least 20% of people don’t use their seatbelt (Statistic) 2 nd killer of teen drivers “Teens have a much higher chance because they aren’t used to the road; they double their chance of an accident. (Quote)

Adapting to Your Audience Favorable • Majority of the listeners agree • Strengthen existing feelings Neutral • Give all sides equal time • Need information to persuade Apathetic • Most difficult to persuade • Show it personally affects them Hostile • Majority of listeners oppose you • Show that they should listen

Organizing Your Speech l Using a Deductive Approach: l Statement of Reasons Method l Thesis is stated directly and followed by supporting reasons. l Problem-Solution l Discuss Method problem, then solution l Comparative l Presents Advantage Method each reason as a benefit. l Using words such as more or better.

Organizing Your Speech l Using and Inductive Approach: l Criteria-Satisfaction Method l Create sound criteria, show proposal satisfies those criteria. l Negative l Show l Monroe Method that no other option is acceptable. Motivated Sequence l Draw attention to problem l Show a need for action l Satisfy that need l Help the audience visualize the benefits l Suggest a specific action

ACTIVITY: l Divide into groups l l l l 1. 2. 3. 4. 5. 6. Statement of Reason Problem-Solution Comparative Advantage Criteria-Satisfaction Negative Monroe Motivated Create outline on overhead, share

HOMEWORK: l Determine Topic for a Problem Solution Speech l Must be a problem in our school or community