Chapter 14 Reading in Business Academic Reading Fifth

Chapter 14: Reading in Business Academic Reading, Fifth Edition by Kathleen T. Mc. Whorter © 2004 Pearson Education, Inc. , publishing as Longman Publishers

Learning Objectives: To understand the focus of business courses To develop specialized reading techniques for business To discover thought patterns commonly used in business To adapt study techniques for business courses © 2004 Pearson Education, Inc. , publishing as Longman Publishers

Business textbooks focus on the organization and management of various types of businesses. © 2004 Pearson Education, Inc. , publishing as Longman Publishers

Specialized Reading Techniques Reading Models Find out what the model represents and why it is considered a model. l Determine how the model was derived. l Discover what, if any, basic assumption the model makes about the subject. l Analyze the model closely. l © 2004 Pearson Education, Inc. , publishing as Longman Publishers

Specialized Reading Techniques Reading Models Summarize the model in your own words, including its key features. l Examine the model critically. l Determine the usefulness or application of the model. l If more than one model is presented, focus on their similarities and differences. l © 2004 Pearson Education, Inc. , publishing as Longman Publishers

Specialized Reading Techniques Reading Case Studies What is the subject of the case study? l What key points does it make about the subject of the chapter? l What is the case study intended to demonstrate? l Illustrate practical problems? l Discuss limitations? l Demonstrate a process? l © 2004 Pearson Education, Inc. , publishing as Longman Publishers

Specialized Reading Techniques Reading Graphics (organizational charts) Read the text that accompanies the chart. l Read the caption or title of the chart. l Study the chart for organization. l Decide how the items are related. l Determine what pattern, principle, or concept the chart describes. l © 2004 Pearson Education, Inc. , publishing as Longman Publishers

Specialized Reading Techniques Reading Graphics (flow charts) Decide what process the flowchart illustrates. l Next, follow the arrows, and read each step in the chart. l Then, summarize the process in your own words. l © 2004 Pearson Education, Inc. , publishing as Longman Publishers

Thought Patterns in Business Classification - subdividing a topic into its parts Process - the study of how events occur Enumeration or listing - describing characteristics, factors, principles and theories © 2004 Pearson Education, Inc. , publishing as Longman Publishers

Adapting Your Study Techniques 1. Begin each class by analyzing course content. 2. Take time to shift gears. 3. Use available text supplements. 4. Use chapter aids. 5. Learn formulas and problem-solving strategies. © 2004 Pearson Education, Inc. , publishing as Longman Publishers

Summary Questions for Business What are three specialized reading techniques for business? What are three thought patterns which predominate in business texts? What are some strategies for adapting study strategies for business? © 2004 Pearson Education, Inc. , publishing as Longman Publishers

Read the article on marketing and complete the activities following the selection. “Marketing Throughout the Product Life Cycle” by Michael R. Solomon and Elnora W. Stuart © 2004 Pearson Education, Inc. , publishing as Longman Publishers