Chapter 13 The Health Belief Model The Protection

Chapter 13 • The Health Belief Model • The Protection Motivation Model

Health Belief Model Rosenstock 1966 • The HBM was developed specifically • The HBM was derived from ______

Health Belief Model Rosenstock 1966 • HBM was based on the premise that • • 1) 2) 3) 4)

Health Belief Model Self efficacy Individual perception Modifying factors Demographics Sociopsychological Structural Perceived susceptibility & Perceived seriousness Perceived threat Cues to action Likelihood of action Perceive benefits minus Perceived barriers Likelihood of action

Variable of HBM • Individual perceptions – • Modifying factors – – • Likelihood of action –

Research with the HBM • Tyrell & Hart (1980) – – • Lindsay-Reid & Osborn (1980) – –

continued • Slenker et al. (1984) – – –

Limitation with HBM • 1 • 2 • 3

Protection Motivation Theory Vulnerability & Severity Self-efficacy & Response Efficacy Threat Appraisal Intention Coping Appraisal Behavior

Protection Motivation Theory Threat Appraisal Intention Coping Appraisal Behavior

Protection Motivation Theory. Does it Work? • Maddux & Rogers (1983) –

Method • Experimental Manipulation. . . Written Essays. – Probability of Occurrence • • – Efficacy of Coping • • – Outcome severity • • – Self-efficacy • •

Results • Self efficacy … • Conclusion – – • Supports

The HBM and PMT • Important construct in both: – However – Courneya’s research: