Chapter 13 Social Media Social Networks Internet offers

Chapter 13 Social Media

Social Networks • Internet offers advantage in sharing info easily • Network effect • http: //en. wikipedia. org/wiki/Network_effect • Metcalfe’s Law • value of telecommunications network is proportional to the square of the number of users Pg. P BUSA 331 2

Social Network Costs • Positive • Larger network equals more potential customers • Negative • Employees spend too much unproductive time on social network Pg. P BUSA 331 3

Child Social Networks • Kid safe • Ad or subscription based • US-Club Penguin-Disney • http: //www. clubpenguin. com/ • Interactive games • Chat • Xanga • My. Space • Facebook, and more… Pg. P BUSA 331 4

International Networks • Bebo-UK? ? • http: //www. guardian. co. uk/media/2010/apr/20/bebouk-losses • Skyrock-France • http: //en. wikipedia. org/wiki/Skyrock • Hi 5 • Studi. VZ • QZone-China • http: //en. wikipedia. org/wiki/Qzone Pg. P BUSA 331 5

Misuse of Social Media • Identity theft • Criminal social networks, drug deals • Police use social media sites to gather evidence, find perpetrators • Criminals tweeting and updating their status during criminal activity Pg. P BUSA 331 6

Misuse of Social Media-Police • Policeman listing occupation as ‘human waste disposal’ • Police in vigilante pose pointing gun at camera • Police discussing being drunk • Candidate-can’t wait to get a gun and kick ass • Criminals tweeting and updating their status during criminal activity Pg. P BUSA 331 7

Misuse of Social Media-Doctors • Plastic surgeon posting before and after pictures Pg. P BUSA 331 8

Misuse of Social Media-Lawyers • Advise client to ‘clean up Facebook page’ rather than comply with discovery request Pg. P BUSA 331 9

Misuse of Social Media-Teachers • Using student photos as example of what not to post • Inappropriate comments regarding students • Sharing too much private information with students Pg. P BUSA 331 10

Courts and Social Media • Court orders no contact include friend requests, poking • Jurors tweets caused reversal on appeal, prevented fair trial • US does not allow serving via social media, UK does • Federal circuit split on whether broad social media discovery should be allowed. Pg. P BUSA 331 11

Ownership of Social Media Accounts • Does account belong to company or individual who set it up? It matters when terminated employee changes password to prevent account access. • Who owns the followers? Pg. P BUSA 331 12

Coerced Access to Social Media Accounts • Should job potential employers be able to demand applicants logon to social media so employer can view postings, friends, messages? • States have enacted laws preventing this • Schools condition athletic participation on allowance of social media monitoring • But sharing passwords is violation of terms of service, violation of 1 st and 4 th amendments… Pg. P BUSA 331 13

Caches, Like Diamonds, are Forever • Fake profiles, libelous statements, stalking • Student harassment-cyberbullying • Parent responsibilities? Pg. P BUSA 331 14

Social Media Monitoring • Common business practice to deal with consumer profiles called a social graph-loans, jobs, credit cards… • Monitoring your friends also can cause ‘guilt by association’ or increase your riskiness Pg. P BUSA 331 15

Google Privacy Dashboard Pg. P BUSA 331 16

Reputation Management • Most important personal asset? • Google Alerts containing your name • Reserve name on professional social networking sites • Understand privacy settings • Google Cache • Internet Archive • Does anything digital ever disappear? Pg. P BUSA 331 17

The Right to be Forgotten • When an arrest record was expunged, must a newspaper website delete pre-expunged stories? • Is expungement even possible with Google? Pg. P BUSA 331 18