Chapter 13 Sales and Sales Management Chapter 13

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Chapter 13 Sales and Sales Management ﻓﺮﻭﺵ ﻭ ﻣﺪیﺮیﺖ ﻓﺮﻭﺵ

Chapter 13 Sales and Sales Management ﻓﺮﻭﺵ ﻭ ﻣﺪیﺮیﺖ ﻓﺮﻭﺵ

Chapter 13 Learning Objectives 1. Understand the range of alternative sales positions 2. Know

Chapter 13 Learning Objectives 1. Understand the range of alternative sales positions 2. Know the sequence of the personal sales process ﺷﻨﺎﺧﺖ ﺩﺍﻣﻨﻪ ﺍی ﺍﺯ ﻣﻮﻗﻌیﺖ ﻫﺎی ﻣﺨﺘﻠﻒ ﻓﺮﻭﺵ. 1 ﺷﻨﺎﺧﺖ ﻧﺘیﺠﻪ ﻓﺮﺍیﻨﺪ ﻓﺮﻭﺵ ﺷﺨﺼی. 2

3. Differentiate between alternative sales approaches 4. Recognize the elements in the management of

3. Differentiate between alternative sales approaches 4. Recognize the elements in the management of a sales force ﺗﻔﺎﻭﺕ ﺑیﻦ ﺭﻭﺵ ﻫﺎی ﻣﺨﺘﻠﻒ ﻓﺮﻭﺵ. 3 ﺷﻨﺎﺳﺎیی ﻋﻨﺎﺻﺮ ﻣﻮﺛﺮ ﺩﺭ ﻣﺪیﺮیﺖ ﻧیﺮﻭی ﻓﺮﻭﺵ. 4

Learning Objective 1 Types of Sales jobs • – – New business selling Trade

Learning Objective 1 Types of Sales jobs • – – New business selling Trade Selling Missionary Selling Technical Selling ﻓﺮﻭﺵ کﺴﺐ ﻭ کﺎﺭ ﺟﺪیﺪ ﻓﺮﻭﺵ ﺗﺠﺎﺭی ( ﻓﺮﻭﺵ )ﻫیﺎﺗﻬﺎی ﻣﺒﻠﻎ ﻓﺮﻭﺵ ﻓﻨی -