Chapter 13 Developing a conclusion Conclusions Conclusions Generally

Chapter 13 Developing a conclusion

Conclusions �Conclusions Generally not as long as introductions Final opportunity to reinforce central idea & points from speech 4 important goals of the conclusion 1 st goal – Review the central idea & main points Reiterate your purpose Summarize main points you covered (redundancy) Last chance to review main points for audience

Conclusions 2 nd goal – Provide closure Lets the audience know that the speech has come to an end Verbal and non-verbal Non-verbal - pause between last main point and conclusion Slow speaking rate or movement away from podium Conclusion video clip Sample conclusion

Conclusions � 3 rd goal – Motivates the audience to respond � Common with persuasive speeches � Call to action - getting people to do something � "I urge all of you to vote in order to make a difference" � Also useful for special occasion speeches � Toasts � Speeches of introduction or acceptance speeches

Conclusions There are 4 important goals of the conclusion 4 th goal – Create a lasting thought Opportunity for audience to leave with lasting impression of your speech Good way is to tie in the original attention getter with the closing Will help end your speech in a memorable way

Conclusions Effective conclusions Tools for effective introductions can be used as conclusions Quotations Illustrations anecdotes Startling facts or statistics Humor Questions

Conclusions References to the introduction A related intro & conclusion provide unified support for middle ideas Inspirational appeals or challenges This will rouse them to a high emotional state at the end of speech Appeals to action